Your Impact

　　The Hearst E-Commerce team is looking for an experienced Senior Manager, Paid Search to lead digital traffic acquisition for our e-commerce efforts across Hearst Magazines, Television and Newspapers.

　　As the part of the Marketplace Growth team, you will be responsible for building and executing our paid media strategy across channels such as Paid Search, Product Listing Ads, and Paid Social, driving account strategies and execution of day-to-day tactics. You will leverage consumer insights, financial inputs, and marketplace trends to drive efficient revenue growth. Working closely with cross-functional partners in merchandising, email, and organic channels, you will play a key role in crafting marketing strategies across our brands e-commerce efforts for acquisition, retention and customer engagement, and testing and learning across new potential new paid traffic drivers.

　　The ideal candidate is a customer-obsessed and curious owner who embraces data-driven decision making. Our team will be focused on driving traffic from a wide spectrum of customer types - as such, you should be someone excited about exploring the varying engagement and shopping behaviors across regions, industries, and customer segments. With our many partners across multiple Hearst organizations, you should have excellent communication skills and comfort in collaborating and presenting concepts from with cross-functional stakeholders and leadership. You will also have strong e-commerce digital acquisition experience, as well as a track record of collaborating effectively with marketing and creative teams to build best-in-class customer experiences.

　　If you're interested in a startup environment with an opportunity to define new customer experiences in support of our many Hearst media brands, then this may be the role for you.

　　Your Responsibilities

　　Lead paid acquisition efforts across search, social, and internal display ads, including day to day execution, tool management, budget management, analysis of data and communication of insights. Optimize paid channels to hit KPIs including but not limited to traffic, conversion, ROAS and new customer acquisition. Support marketplaces launch efforts with paid traffic acquisition campaigns and build out playbook approach for subsequent launches. Monitor industry trends and lead experimentation with new paid acquisition drivers. Oversee and manage reporting processes, ensuring accurate and timely reporting on key performance metrics and communication of results to leadership. Work closely with our external partners including agencies, Google & Meta Ad teams, bid management software, and product feed solutions. Collaborate with category management and merchandising teams on seller acquisition and latest product catalog and coordinate product pushes to align with their sales goals. Partner with editorial and design teams on campaign development and execution.About You

　　No two projects are alike, nor are two candidates. The following experiences are common within your peer group, but not strict requirements. We encourage all candidates with some applicable qualifications to apply.

　　Bachelor's degree At least five years of online marketing experience for an e-commerce company, with an expertise in paid search (SEM, PLA, and Display Advertising). At least two years of experience managing and optimizing product feeds for PLA, Meta Shopping and Comparison-Shopping Engines. Strong analytical and data-driven mindset with experience using analytics tools such as Google Analytics, Google Ad Manager, and Looker. Proven success in driving ROAS experience and familiarity with AdTech and measurement approaches. Ability to work collaboratively across cross-functional teams and manage multiple priorities. Strong communication and interpersonal skills.For consideration, resumes must be submitted in PDF format with a cover letter. This position can be located in either Seattle or New York City.

　　In accordance with applicable law, Hearst is required to include a reasonable estimate of the compensation for this role if hired in New York City. The reasonable estimate, if hired in New York City, is $110,000-$140,000. Please note this information is specific to those hired in New York City. If this role is open to candidates outside of New York City, the salary range would be aligned to that specific location. A final decision on the successful candidate's starting salary will be based on a number of permissible, non-discriminatory factors, including but not limited to skills and experience, training, certifications, and education. Hearst provides a competitive benefits package, including medical, dental, vision, disability, and life insurance, 401(k), paid holidays and paid time off, employee assistance programs, and more.

　　In accordance with applicable law, Hearst is required to include a reasonable estimate of the compensation for this role if hired in New York State. The reasonable estimate, if hired in New York State, is $110,000-$140,000. Please note this information is specific to those hired in New York State. If this role is open to candidates outside of New York State, the salary range would be aligned to that specific location. A final decision on the successful candidate's starting salary will be based on a number of permissible, non-discriminatory factors, including but not limited to skills and experience, training, certifications, and education. Hearst provides a competitive benefits package, including medical, dental, vision, disability, and life insurance, 401(k), paid holidays and paid time off, employee assistance programs, and more.

　　In accordance with applicable law, Hearst is required to include a reasonable estimate of the compensation for this role if hired in Washington. The reasonable estimate, if hired in Washington, is $110,000-$140,000. Please note this information is specific to those hired in Washington. If this role is open to candidates outside of Washington, the salary range would be aligned to that specific location. A final decision on the successful candidate's starting salary will be based on a number of permissible, non-discriminatory factors, including but not limited to skills and experience, training, certifications, and education. Hearst provides a competitive benefits package, including medical, dental, vision, disability and life insurance, 401(k), paid time off (including 10 paid holidays, 15 days paid vacation, three personal days, and seven days of paid sick time), employee assistance programs, and more.

　　About Hearst E-Commerce

　　Hearst is a leading global, diversified media, information, and services company. Its major interests include: a large consumer media portfolio, including 300 magazines, 24 daily and 42 weekly newspapers, 33 broadcast TV stations, content production services, and ownership interests in ESPN and A&E; the global financial services company Fitch Group; Hearst Health, a provider of decision support data and software supporting healthcare; and Hearst Transportation, an industry leader in fleet and repair data.

　　Hearst E-commerce is a newly formed organization focused on developing and supporting E-Commerce across Hearst's consumer media portfolio. Our goal is to make it easier to buy all the goods and services our thousands of journalists research every day. We work across a range of focus areas, including building and operating marketplaces, creating performance advertising tools, to helping develop editorial tools to simplify content creation workflows. This breadth helps give our team unique perspectives into the needs of Hearst's reader and viewership across the globe.

　　As a member of the larger Hearst community, our team is focused on developing a supportive, inclusive culture, and giving back to our communities. Hearst employees have access to extensive training and development opportunities, ranging from robust internship, mentorship, and sponsorship programs to unique opportunities to partner with emerging women-led startups in media, technology and data funded through HearstLab, one of our venture investment groups. Our community support includes the Hearst Foundation, which has overseen more than $1.3 billion in grants to build healthy, productive, and inspiriting opportunities, to our corporate donation matching.