Home
/
Advertising and Marketing
/
eCommerce Channel Consultant
eCommerce Channel Consultant-May 2024
Bucharest
May 8, 2025
ABOUT PEPSICO
Headquartered in Purchase, NY, PepsiCo is the global leader in food and beverages and operates in over 200 countries and territories around the world.
10,000+ employees
Consumer Goods & Services, Food & Beverage
VIEW COMPANY PROFILE >>
About eCommerce Channel Consultant

  Overview

  About us:

  Our mission is to create smiles with every sip and every bite. We are committed to bringing our beloved consumer brands to market while doing good for the planet and our communities. Our success lies in our people. We offer our employees opportunities to make a meaningful impact, gain new skills and build successful careers in a diverse and inclusive workplace. Bring your unique perspective. Bring curiosity. Bring ingenuity. Bring drive. Because what makes you unique, makes us better.

  To continue our success, we currently have an exciting opportunity for an E- Commerce Channel Consultant. As an E-Commerce Channel Consultant, you will play a fundamental role in transforming how today's products are sold and redefine the future of e-commerce by navigating the online landscape. This role will focus on developing new capabilities and experiences from scratch to impact path to purchase, owning and executing omni-channel marketing plans for a full portfolio of snacks and beverages, collaborating cross functionally with Sales, Shopper Marketing, Media and eCommerce partners to communicate learnings and drive best practices on eCommerce media and marketing across all PepsiCo brands.

  Responsibilities

  What you'll be working on:

  Lead and manage PepsiCo's e-Commerce growth agenda, while creating a strategic partnership across eCommerce Quick Delivery, Pure Players and eGroceries platforms (Glovo, Bolt, eMag, Freshful, Bringo etc.);Develop sales and marketing strategies to exploit PepsiCo's market potential by building credible Joint Business Plans in the Beverage and Snacks category;Own the customer P&L and achieve sales targets, contractual, promotional and marketing budget tracking;Implement Test & Learn initiatives against joint priorities;Develop a deep understanding of the customer business from internal and external data/ insights;Lead campaign execution for ecommerce marketing campaigns across various marketing channels including display, on-site merchandising, on-site visibility, and online promotions-continuously looking for ways to improve process and increase efficiency;Manage creative process for digital marketing campaigns including writing creative briefs, providing creative feedback and securing creative approvals as necessary;Partner with Sales teams, Shopper Marketing and Media teams to align on key omni-channel programs and provide best practices for digital execution, as well as to identify key businesses and challenges and develop commercially minded strategies that deliver business results;Instill a performance marketing mindset with the team by setting clear KPIs and managing a reporting process to effectively measure eComm marketing performance;Create a structure that enables sharing across eComm customer teams that will help with cross-pollination of ideas, socialization of learnings and development of templates for consistency and efficiency.

  Qualifications

  Who's a good fit for the team:

  2- 3 years previous marketing and/or sales experience, preferably in FMCG;E- commerce experience - would be an advantage;Experience dealing with first party data - would be a plus;University Degree;Desire to build a career in Ecommerce with a passion for online sales;Good communication skills - build strong working relationships internally and externally;Proactive approach - drive online sales and customer engagement;Analytical skills - create robust analysis and meaningful insights to drive actions and highlight opportunities;Innovative and entrepreneurial focus;Proven experience / record track with retailers;Able to communicate business strategies to customers as well as internal stakeholders;Organizational/Project management skills;

  What can you expect from us:

  Opportunity to grow and learn in a company that puts people first;Competitive salary and benefits package, regularly analyzed and improved;Opportunities to learn and develop every day through a wide range of programs;Opportunity to master marketing & sales expertise within the channel of the future - Ecommerce;Internal digital platforms that promote self-learning;Working in a hybrid environment with flexible hours;We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among other.

Comments
Welcome to zdrecruit comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
SIMILAR JOBS
SVB - Managing Director, Investor Coverage & Business Development - Life Sciences
Overview Join SVB, a division of First Citizen's Bank, as a part of the Investor Coverage and Business Development group in the Bay Area. As trusted advisors, building a supportive ecosystem for the
New Product Industrial Manager (Onsite)
Date Posted: 2023-10-24 Country: United States of America Location: A01: Rockford - Aerospace 4747 Harrison Avenue, Rockford, IL, 61125 USA Position Role Type: Onsite This role is responsible for man
Senior Product Analyst
ABOUT FANDUEL GROUP FanDuel Group is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming desti
Director, Marketing Analytics
Director, Marketing Analytics & Data Science The Director of Marketing Analytics will lead our global Marketing Analytics & Data Science team, dedicated to non-financial insights around marke
Director, Public Policy
Director, Public Policy At Lyft, our mission is to improve people’s lives with the world’s best transportation. To do this, we start with our own community by creating an open, inclusive, and diverse
Manager, Audience Revenue Marketing
Job Description: Manager, Audience & Revenue Marketing Dow Jones is seeking a Manager of Audience & Revenue Marketing. In this role, you will play a critical part in driving the growth of our
Associate Marketing Manager, User Acquisition (Short-term)
Niantic is positioned as a leader in augmented reality and mobile gaming and is looking for a multifaceted contributor joining as an Associate Marketing Manager, User Acquisition. This is an outstand
Associate Project Manager STARS Advertising/ Marketing
Job Description Partners, supports and facilitates projects and ensures project initiatives and timelines are met. Assists with management of project plans, research and analysis. Coordinates impleme
Field Marketing Student Placement 2024/2025
Join the leader in entertainment innovation and help us design the future. The Dolby U internship program offers impactful, project-based work experience in a collaborative, creative environment wher
Marketing Executive Awareness and Engagement Strategy Lead - CSuite (Cambridge)
Job Title Marketing Executive Awareness and Engagement Strategy Lead - CSuite (Cambridge) Job Description Overview Expand the awareness of Phillips' brand and relevant executive leadership through un
Copyright 2023-2025 - www.zdrecruit.com All Rights Reserved