Job Description :

　　Customer Marketing Manager

　　Context and Scope:

　　Diageo Canada is a leader in the Spirits, Beer & Ready-to-Drink (RTD) categories, with globally recognized brands such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Crown Royal, Don Julio, Tanqueray, and Guinness!

　　Diageo Canada’s ambition is to be the best performing, most trusted and respected Consumer Packaged Goods Company in Canada!

　　The primary role of the Customer Marketing team is to develop national below the line (BTL) programming that is grounded in consumer, shopper, and customer insights to enable Diageo and our customers to win at the moment of choice. This is done by collaboratively working with our Diageo Brand, Sales and Insights teams. The Customer Marketing Team also develops our national sales execution tools for our Diageo and Broker sales teams. Each Customer Marketing Manager will lead the above for their assigned categories and brands in Canada, including category reviews and a deep understanding of distribution, volume, and performance opportunities.

　　Purpose of Role:

　　The Customer Marketing Manager in the Ready to Drink (RTD) category will own the development of all BTL branded program elements, ensuring the brand strategy is properly represented in retail, On Premise (OP) and other customer focused experiential environments. Each Customer Marketing Manager creates programs in collaboration with their brand partners, establishing how the programs will be implemented and developing the supporting sales materials required to enable gold standard execution at the point of purchase. They will work independently or with our creative agencies to develop program ideas and ensure all creative elements are ready on time for national and regional program execution. Customer Marketing Managers are also responsible for communicating these programs to Diageo Canada and our Broker partner within proper lead-times, nine months “planned” and six months “ready” and two months “complete” to ensure Diageo Canada and our Broker partner have sufficient time to plan and deliver best in class execution.

　　Responsibility:

　　This role is accountable to create and deliver commercial programs with executional selling materials on time and in full to key partners, to achieve category and Diageo Canada volume growth targets. In addition, this role is responsible for having a deep understanding of their brands and categories.

　　Key Outputs and Results:

　　Accountable for building the national BTL strategy within the total Brand PlanDevelopment National BTL programs including POS Tools, displays, creative, selling materials delivered on-time and in-fullResponsible for the National BTL Budget ManagementCreation of incremental National Retail and OP programs for their respective brands/categories to help close gaps and/or capitalize on existing or new opportunitiesDevelop National content for sell sheets, selling decks and launch kitsMeet deadlines to coincide with our continual planning cycle and executional calendar of 9 months planned, 6 months ready, 2 months implementCollaborate with the Diageo Canada and Broker Sales teams to build tools and programs that drive our Big Bet, Core, Reserve and Innovation agendaCollaborate with our Diageo sales and Broker teams to develop plans that improve Diageo’s visibility at points of Shopper engagement, both Retail and On PremiseLead the development of customer focused experiential events to support our brand strategiesCommunication of program tools and objectives to Diageo and our Broker nationallyLead and build relationships with key Below-the-Line (BTL) agencies and CPG partnersCreate all the elements required for Retail and OP programs within Canadian regulation and the Diageo Marketing Code, including:BTL CreativePrint-on-Demand (POD) AssetsPOS Tool selections, including approved packaging design where necessaryIn-Store DisplaysKitted programs for brand executionSelling material content“Bring Diageo brands to life” with our Liquor Jurisdictions and OP customersChampion our Canadian compliance agenda in all that we do

　　Worker Type :

　　Regular

　　Primary Location:

　　Downtown Toronto

　　Additional Locations :

　　Job Posting Start Date :

　　2023-11-20