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Head of On Trade, Italy
Head of On Trade, Italy-March 2024
Turin
Mar 17, 2026
ABOUT DIAGEO
Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer.
10,000+ employees
Consumer Goods & Services, Food & Beverage
VIEW COMPANY PROFILE >>
About Head of On Trade, Italy

  Job Description :

  About us

  With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Join us to collaborate, explore, and innovate as you build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn, and unlock a brighter, more exciting future.

  Out the role

  Organization : Reports to: Commercial Director Italy

  Are you our new Head of On trade for Italy?

  Do you have the talent, right drive and capabilities to develop our Spirits brands in the Horeca environment?

  We have big ambition for Italy and for On trade Italian business: we need you to drive it and crafting the right strategy and plan.

  With reference to the Italy Commercial Director, you will own the On trade business in Italy, ensuring our brands shine in wholesalers and Cash and carry as well in on trade outlets.

  Your key accountabilities and success in the role will be to encourage your team, optimise product and pricing to aid revenue and category growth, and to innovate.

  What are your responsibilities ?

  Full P&L accountability On trade channel (WHS and C&C)

  Responsible for forecasting, commercial planning, reporting and investment / budget management

  Lead RTM strategy, commercial activity and activation in outlets

  Leading and mentoring a senior team of 4 Regional managers, 1 NAM C&C and 1 Fiield manager

  Build an outstanding sales team

  Drive and deliver the talent and interpersonal capability agenda to attract, retain and develop the best sales talent in the industry

  Build the right capabilities to win in the long-term (data analytics, data insights, detailed store, Net Revenue Management)

  Delivering JBPs which add new value for both Diageo and customer.

  Work cross functionally to drive capability and collaboration with key business partners, to build coordinated plans which inspire change, differentiation, incremental sales and Return Of Investment

  Work with Customer mktg and RGM to deliver Diageo’s category strategy and grow sales sustainably and profitably for the future

  Building and maintaining positive relationships with key clients, collaborators, and partners within the on-trade sector

  Ensuring high levels of customer satisfaction and addressing any concerns or feedback in a timely manner

  Forecasting sales and revenue targets based on market analysis and adjusting strategies accordingly

  Collaborating with logistics and operations teams to ensure timely delivery and optimal stock management

  ·Implementing processes and systems to ensure smooth operations and efficient workflow

  Member of Italian Leadership team

  Key outcomes:

  MS GROWTH: drive MS growth through magnificent execution of CUM plan and JBP with customers;

  NSV Growth;

  GM% Growth;

  Stock In trade: ensure right level of SIT to avoid OOS but also overstock;

  Credit Management:ensure critical metric achievement on a quarterly and half basis;

  Italy Long term strategy and Plan as part of Leadership Team.

  About you

  What are the requirements :

  Commercial leader experience with significant knowledge of the Horeca channel (In depth understanding of distributors, key customers and competitors: their businesses and their shoppers/drinkers)

  Inspirational leader, with strong influential skills

  Good track record of commercial competence together with strong strategy skills

  Encouraged by shaping the future and driven by challenging the status quo

  Strong financial skills

  Proven record of working cross functionally

  Qualifications: HBO/Academic

  Experience: Minimum 8 years of commercial experience

  Languages: Italian: native. English: Good knowledge

  Working with Us

  What’s in it for you?

  Attractive package that includes an incentive plan that rewards you for delivering excellent performance, as well as company car and fuel card, mobile phone, etc

  Industry leading sales capability training

  Working in the largest spirits' company in the world as part of our extraordinary Off trade Sales Team!

  Flexibility is key to success in our business and many of our staff work flexibly in many ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.

  Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

  We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the outstanding contribution each person brings.

  Worker Type :

  Regular

  Primary Location:

  Turin

  Additional Locations :

  Job Posting Start Date :

  2024-01-22

  With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.

  Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.

  With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.

  DRINKiQ

  What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ (https://www.drinkiq.com/en-gb/)

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