Company Description

　　At ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can't wait, and we innovate in ways no one else can for our customers and communities. By joining ServiceNow, you are part of an ambitious team of change makers who have a restless curiosity and a drive for ingenuity. We know that your best work happens when you live your best life and share your unique talents, so we do everything we can to make that possible. We dream big together, supporting each other to make our individual and collective dreams come true. The future is ours, and it starts with you.

　　With more than 7,700+ customers, we serve approximately 85% of the Fortune 500®, and we're proud to be one of FORTUNE 100 Best Companies to Work For® and World's Most Admired Companies™.

　　Learn more on Life at Now blog and hear from our employees about their experiences working at ServiceNow.

　　Unsure if you meet all the qualifications of a job description but are deeply excited about the role? We still encourage you to apply! At ServiceNow, we are committed to creating an inclusive environment where all voices are heard, valued, and respected. We welcome all candidates, including individuals from non-traditional, varied backgrounds, that might not come from a typical path connected to this role. We believe skills and experience are transferrable, and the desire to dream big makes for great candidates.

　　Job Description

　　In this role, you will be responsible for analyzing and reporting marketing performance across channels, leveraging advanced analytics to synthesize data into actionable insights to drive decision making, and identifying trends and areas of opportunity to grow our business and optimize marketing efforts to improve/ optimize marketing investment, lead generation and lead conversion. This person will also identify new questions and problem areas for the marketing department and select and design appropriate analytical methods and models to solve them. In addition to working closely with each team within Marketing, this person will also be collaborating with our Digital Technology, Digital analytics & Finance teams to drive forecasting, lead scoring, and investment optimization.

　　What you get to do in this role:Track, monitor, and analyze campaign/test performance and KPIs across all marketing channels to identify key trends and root causes, anticipate and respond to stakeholder questions; use data insights and research to drive lead gen and business growthLeverage advanced analytics to uncover actionable insights and recommendations to drive targeting strategy and improve marketing effectiveness, efficiency, and return on investmentDevelop solutions on campaign analytics, full-funnel multi-touch attribution and Marketing Mix Modeling (MMM), advanced targeting & segmentation for driving improved customer experiences across the entire customer journey.Lead Test & Design experimentation to evaluate and quantify the impact of different marketing campaignsPartner with Finance communicate and update channel and campaign specific forecasts for in-flight marketing initiatives and post-campaign metrics & ROIDevelop and deliver unique insights about the Marketing through qualitative and quantitative research.Build a best-in-class team for the exploitation of data, using tools and techniques for data analytics, mining and visualization.Drive the adoption of Marketing Analytics products amongst the user community, increase the product satisfaction and the impact of the Analytics products.Bring the promise of data science and machine learning to reality within Marketing Analytics, increasing decision effectiveness and speed.Qualifications

　　To be successful in this role you have:A bachelor's degree in STEM or other quantitative disciplines (Statistics, Mathematics, Engineering, Computer Science, Data Science or similar) or similar experience is required. Advanced degree in related fields preferred.10 years+ overall experience in an analytical role, preferably marketing analytics,5+ years in managing analytical resourcesProficient in SQL, Python, and analytics platforms - Tableau, PowerBIExperienced with modeling & machine learning techniques used to solve business problems like lead scoring, propensity modeling, classification, multi-touch attribution, marketing mix modeling,Advanced Excel skills including pivot tables, VLOOKUPs, and ability to build complex formulasStrong analytical, problem-solving, and critical thinking skills, and deep experience with data analysis and report building/visualizationExposure to the end-to-end Customer and Marketing lifecycle: Customer acquisition, Demand Generation and pipeline progression, renewals and churnExcellent communication skills. Ability to succinctly communicate results to leadership teams and tell compelling stories with data and visualizationThought leadership and influencing skills to share what are the possibilities of Marketing Analytics and cultivate interest amongst stakeholders.JV20

　　Additional Information

　　ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.

　　At ServiceNow, we lead with flexibility and trust in our distributed world of work. Click here to learn about our work personas: flexible, remote and required-in-office.

　　If you require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at [email protected] for assistance.

　　For positions requiring access to technical data subject to export control regulations, including Export Administration Regulations (EAR), ServiceNow may have to obtain export licensing approval from the U.S. Government for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by the U.S. Government.

　　Please Note: Fraudulent job postings/job scams are increasingly common. Click here to learn what to watch out for and how to protect yourself. All genuine ServiceNow job postings can be found through the ServiceNow Careers site .

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