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Sr. Business Analyst, HL Private Brands
Sr. Business Analyst, HL Private Brands-February 2024
Santa Monica
Feb 11, 2026
ABOUT AMAZON
Our mission is to be the world’s most customer-centric company.
10,000+ employees
Technology
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About Sr. Business Analyst, HL Private Brands

  Description

  Hardlines Private Brands (HPB) builds great brands and products that customers love and trust such as Amazon Basics. Within HPB, the Assortment Optimization Team is responsible for ensuring that we are continuously improving our product development and portfolio management. We accomplish this through improving and integrating data such as market trends and customer feedback as well as creating new processes to support our line planning and sustainment mechanisms working in partnership with our Sourcing and Quality teams, Vendors, Market Intelligence and Product Development teams. The Senior Business Analyst on this team will be focused on identifying processes improvement opportunities and metric development for implementation effectiveness.

  In this role, you will have a significant opportunity to work across product lifecycle management from ideation through product maturity, working closely with the development team. In addition to own metric development, you will be supported by multiple Business Intelligence partner teams as well as economics and science teams.

  Key job responsibilities

  Enable effective decision making by retrieving and aggregating data from multiple sources and compiling it into actionable reports/dashboards.

  Development of and scaling ad-hoc analyses

  Providing business analysis and recommendations to senior leadership

  Participate in the Annual Line Planning cycle identifying trends and making insights usable for development managers

  Design, develop and maintain metrics

  Participate in strategic and tactical planning discussions

  Solve complex problems by building scrappy and effective models

  About the team

  The mission of Hardlines Private Brands (HPB) is to build the most trusted and loved brands on Amazon, improving the customer experience and driving incremental profit for Amazon. We deliver a product assortment that offers incremental value for customers in terms of sustainability, reliability, safety, availability, price and speed compared to competitive products, which reinforces Amazon’s low price-high value perception and drives repeat store visits. We drive growth and profitability by clearly communicating to our customers through a streamlined brand which gives a clear signal to customers that they can buy with confidence, making faster and easier purchase decisions amidst the vast array of similar products sold in Amazon’s stores.

  The Assortment Optimization team works with worldwide stakeholders to create the next product faster.

  We are open to hiring candidates to work out of one of the following locations:

  Santa Monica, CA, USA | Seattle, WA, USA

  Basic Qualifications

  5+ years of tax, finance or a related analytical field experience

  3+ years of product or program management, product marketing, business development or technology experience

  Bachelor's degree

  Experience defining requirements and using data and metrics to draw business insights

  Experience with Excel

  Experience with SQL

  Experience making business recommendations and influencing stakeholders

  Preferred Qualifications

  MBA

  Experience with QuickSight dashboard and visual creation

  Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.

  Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $94,600/year in our lowest geographic market up to $185,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. Applicants should apply via our internal or external career site.

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