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Social Media Specialist - Electra
Social Media Specialist - Electra-May 2024
Encinitas
May 23, 2025
About Social Media Specialist - Electra

  A bit about us

  Trek is an awesome place to work, with amazing benefits for all employees. We build only products we love, provide incredible hospitality to our customers, and change the world by getting more people on bikes. When you’re on our team, you’re taken care of, encouraged to learn and grow, and given lots of opportunities to do so. Give us your best, and we’ll give it right back. Sound pretty sweet? Then come join us!

  Job LocationElectra

  Job Description

  Electra was born at the beach back in 1993. We’ve stayed true to our roots, and it’s been a pretty awesome place to work ever since. On top of our brand pillars of authenticity, fun and artistry, we revolutionized the industry by making the most comfortable bikes and e-bikes for everyone. So, yeah, we work hard, but we play hard too. Think you’d be a good fit? Let us know and apply today.

  Electra’s social media specialist will develop and implement social media strategies that align with organizational initiatives and goals. They will be expected to grow the brand’s online community while maintaining strong engagement with followers across platforms.

  Responsibilities:

  Consistently create new and trending organic content on a weekly basis; support product launches and brand campaigns

  Develop, implement and optimize paid social campaigns across Meta and Tik Tok

  Identify and execute content collaborations with influencers that identify with our target audiences

  Manage and grow Electra's primary social media accounts, Instagram and Tik Tok, while also maintaining our presence on Facebook, Pinterest and X

  Collaborate with the Digital Marketing Manager to create and execute social media strategies aligned with marketing and overall business objectives

  Set goals and report on key metrics to measure success and drive decision making on a monthly and quarterly basis

  Quickly become an Electra brand expert by understanding our products and target audiences

  Qualifications/Requirements:

  Bachelor’s degree in marketing, communications, related field, or 4+ years social media experience

  2-4 years experience in a corporate/agency environment (experience as a digital marketing coordinator is a plus)

  Experience in social media management and strategy

  Strong copywriting skills and detail oriented

  Knowledge of Meta Business Suite and TikTok Business Center

  Interest in pop culture and what is trending

  Independent creative thinker and able to generate engaging content ideas

  Able to work in a fast-paced environment

  Knowledge of affiliate marketing

  Comfortable on bikes

  Familiarity with the bike industry is a plus

  Annual Salary (based on Experience): $67,000-77,000

  Trek Benefits:

  • Flexible and fun company culture• Competitive health care• PPO & HDHP medical plan options, Dental insurance, Vision insurance• Flexible Spending Accounts (FSA)• Free life insurance & optional term life insurance• Competitive vacation package• 401(k) with match and Employee Stock Ownership Plans (ESOP)• 12 weeks of maternity leave with 100% pay• Flexible holiday schedule – 10 company holidays• Tuition Reimbursement up to $15,000! (Undergraduate & Masters programs)• Employee discounts on all product• Deep partner retail discounts

  We are an Equal Employment Opportunity (“EEO”) Employer. Trek strictly prohibits discrimination on the basis of race, color, creed, religion, gender, gender identity, pregnancy, marital status, partnership status, sexual orientation, age, national origin, veteran or military status, disability, medical condition, genetic information, or any other characteristic prohibited by federal, state and/or local laws. This policy applies to all aspects of employment, including hiring, promotion, demotion, compensation, training, working conditions, transfer, job assignments, benefits, layoff, and termination.

  We are an E-Verify employer.

  For more information, please click on the following links:E-Verify Participation Poster: English / Spanish (https://e-verify.uscis.gov/web/media/resourcesContents/E-Verify_Participation_Poster_ES.pdf) E-Verify Right to Work Poster: English (https://www.e-verify.gov/sites/default/files/everify/posters/IER_RighttoWorkPoster.pdf) | Spanish (https://www.e-verify.gov/sites/default/files/everify/posters/IER_RighttoWorkPosterES.pdf)

  Trek is a place where you’re valued for being you. If you’re really into bikes, that’s great. If you’re not (yet), that’s great too. Because there’s a lot more to Trek than bikes. Every person has a unique history and life experience to bring to the table. We respect that. It’s what makes us who we are.

  Trek was named to Fortune Magazine's list of Top 100 Best Companies to Work For. (https://www.greatplacetowork.com/certified-company/1001042) Learn more of why Trek is one of the top 100 Greatest Place to Work. (https://blog.trekbikes.com/en/2023/04/01/trek-makes-fortunes-top-100-best-companies-to-work-for/)

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