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Senior Director, Franchise Operations- South Region
Senior Director, Franchise Operations- South Region-April 2024
Guangzhou
Apr 1, 2026
About Senior Director, Franchise Operations- South Region

  Summary:

  To lead, align, and steward the Coca-Cola system along business strategies, grounded in our mission and vision. Through these strategies seek to consistently deliver sustainable growth in system profit and to motivate individual members of the system to invest the resources and develop the capabilities required to realize/accomplish these strategies through planning and directing all bottler field activities, attaining sales targets, evaluating program implementation, results and recommending constructive measures to maximize profitable sales volume.

  The Senior Director, Franchise Operations is responsible for coordinating and integrating the work of other Coca-Cola functions to ensure that the complete package is delivered to the bottler on time in such a way that the program can be readily executed in the market. Thus the role represents the Franchise bottlers to the Coca-Cola organization, and 'stands their corner'.

  Responsibilities

  Provide overall leadership to the Franchise Area. Lead ,coach, or delegate where appropriate in below areas :

  1) Develop Annual Business Plan and achieve annual business targets

  Get aligned with local bottler on the strategies, annual business targets and annual DMI budget.

  Secure the compliance and execution of the business plan via effectively using various information.

  Diagnose issues and drive action plans of local bottler to make sure business is running on track.

  2) Explore local opportunities

  Identify significant unexploited market opportunities and recommend plans on how to seize them

  Introduce best practices of examples to local bottler to enhance system's ability.

  Find and direct KO resource to support bottler to capture the opportunities for a faster growth

  3) Understand the local consumers and customers

  Be totally up-to-date with all relevant local consumers, customers and competitive trend

  Regularly feed up latest market information to the system and interpret all research data to derive implication

  Lead the process of local insight development

  In the Market for achieving operational improvements & best in class market execution, bridging between OU & Bottler Leadership Team to plan and execute programs endorsed by the Franchise GM

  Monitor bottler performance and identify bigger opportunities within the Franchise Areas

  Work in conjunction with other OU functions to align strategy and resources

  Engage and influence Bottler Head Office and Bottler GM for best-in-class local implementation based on superior consumer insights and an understanding of the industry landscape.

  Support the bottlers with winning consumer marketing, trade, channel, cold drink, CSS, RGM and other programs that they can readily use to drive growth and increase value.

  Work with the bottlers to provide national, regional and local key customers with superior levels of customer service that create value for all parties.

  Financial Custodian of the Franchise Area

  Within budget restraint, ensure that the Franchise Area structure and resources are sufficient to achieve the targets

  Ensure that the Franchise Area has an adequate system of financial control and that an appropriate system of internal controls is maintained.

  Develop people and system capability and ensure a productive relationship with the bottlers at all levels

  Build a strong team capable of working with the bottlers effectively to realize business targets. Develop the capability of team members by effective coaching, on-job-training and working with HR to ensure sustainable succession planning in place for critical roles

  Assist and support the bottlers in building capability within their organizations.

  Ensure that at all levels relationships with the bottlers are constructive and collaborative, and that Company/bottler interaction is focused on the need to win in the market and to create value for the system as a whole.

  Operate as a senior member of the Region Franchises to represent in various business settings as required.

  Represent the Company and the system to external constituencies (consumers, customers, government, the media, the community etc) in the Franchise Area.

  Represent the Region in OU counsels, and providing input to BU deliberations that will benefit the oU as a whole.

  Qualifications & Requirements

  Bachelor degree with more than 14 years business experience, among which min. 8 years in a managerial role, preferably in an international Company

  In depth understanding, knowledge and practical experience in consumer marketing

  In depth understanding, knowledge and experience in bottling operations

  Has capability and authority to lead a team to identify, act and execute agreed plans within the Franchise Areas

  With substantial latitude in determine how to accomplish goals.

  Excellent written, oral and interpersonal skills in English.

  Skills:

  Influence; organization

  Our Purpose and Growth Culture:

  We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision (https://www.coca-colacompany.com/about-us/purpose-and-vision) to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

  We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.

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