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Senior Brand Manager - Strategy & Innovation, Feminine Care
Senior Brand Manager - Strategy & Innovation, Feminine Care-April 2024
Chicago
Apr 30, 2025
ABOUT KIMBERLY-CLARK
Kimberly-Clark’s brands are household names and a trusted part of everyday life in more than 175 countries.
10,000+ employees
Consumer Goods & Services, Engineering
VIEW COMPANY PROFILE >>
About Senior Brand Manager - Strategy & Innovation, Feminine Care

  Senior Brand Manager - Strategy & Innovation, Feminine Care

  Job Description

  You're not the person who will settle for just any role. Neither are we. Because we're out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you'll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In your Senior Brand Manager, Strategy & Innovation (S&I) role, you'll help us deliver better care for billions of people around the world. It starts with YOU.

  The Senior Brand Manager, S&I will lead brand building initiatives across North America for the Feminine Care portfolio as well as develop, gain support and lead 3-5 year strategy & innovation plans. In this role you will assist in directing the work of Strategy & Innovation Brand Managers while also leading and influencing cross-functional partners in a matrix organization to include R&E, Product Supply, MRA, IMP and Sales.

  Responsibilities:

  Drive delivery of business objectives for the brand including net sales, operating profit, gross margin, and market share.Lead development of Brand Operating Plan and Annual Business Plans (point person for entire AOP process).Lead development of brand building initiatives for North America; Lead brief development and execution of commercial programs in partnership with IMP and creative agencies.Provide clear direction to broader brand team to ensure brand initiatives are consistent with Annual Business Plan; Drive prioritization on resources (people, budget, capital) and keep team focused on core objectives.Deliver excellence in execution by managing a rolling 18-month commercial program plan tied to AOP and SBP. Execute clear, simple and frequent communication with the front end to ensure understanding and best in class execution of plans with retail customers.Leverage knowledge of P&L and collaborate with finance and other partners to bring forward real time recommendations that protect net sales and operating profit goals while solving issues facing the business.Identify and lead process improvements at the brand or portfolio level.Lead DPSM and pricing strategy for brand; Partner with sales strategy and channel strategy on development, communication and execution of DPSM in a timely manner.Lead 18 month view of consumption and shipment forecasting for brand; Understand risk and opportunities with current year plan to deliver P&L goals and drive continuous improvement of plans to ensure all financial objectives are met; Lead gap closure efforts if required.Key liaison with channel and sales strategy.Drive development of channel specific go-to-market strategies and plans to maximize presence in market (includes category management, shelving and assortment strategies).Effectively manage Advertising and Consumer Promotion budget.Leverage consumer, customer and category insights to drive development of 3 to 5 year brand strategy and supporting innovation and renovation pipeline to deliver strategic business plan.Drive continuous development of innovation, renovation and commercial news pipeline in partnership with R&E.Lead the thinking on business model innovation including (but not limited to) import/export of winning innovation from K-C enterprise, agile concept and prototyping approaches and resources, and digital test market leadership through established ecommerce channels.

  About Us

  Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands-and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn't exist without talented professionals, like you.

  At Kimberly-Clark, you'll be part of the best team committed to driving innovation, growth and impact. We're founded on more than 150 years of market leadership, and we're always looking for new and better ways to perform - so there's your open door of opportunity. It's all here for you at Kimberly-Clark.

  Led by Purpose. Driven by You.

  About You

  You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.

  You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we're constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you'll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.

  In one of our professional roles, you'll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center.

  To succeed in this role, you will need the following qualifications:

  Bachelors Degree in business/marketing. Masters/ MBA with concentration in Marketing degree preferred.10+ yrs. experience in marketing with brand management (B2B - CPG companies) and experience in the following areas:P&L management; development and execution of brand marketing; cross- functional knowledge; direct experience in all various aspects of business including manufacturing, product & technology development and product supply.Strong understanding of brand foundational tools, consumer insight identification, segmentation and target development.Experience with brand positioning and brand strategy development.Concept & Brief writing of both product innovation and renovation and commercial news.Proven capability to lead in a matrix organization driving collaboration across businesses and functions.Demonstrated capability in leading agency partners in long-term projects.Travel 10-20% of the work time.

  Total Benefits

  For a complete overview, see www.mykcbenefits.com

  Hybrid Work Arrangements: You're looking to make a difference. When and where it works best for you. And at Kimberly-Clark, we're constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you'll experience Flex That Works, flexible work (hybrid) arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.

  To Be Considered

  Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.

  In the meantime, please check out the careers website.

  And finally, the fine print....

  For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world. We actively seek to build a workforce that reflects the experiences of our consumers. When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.

  The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.

  Employment is subject to verification of pre-screening tests, which may include drug screening, background check, and DMV check.

  Additional information about the compensation and benefits for this role are available upon request. You may contact 866-444-4516 - when prompted for employee ID, say "OTHER CALLER" - or [email protected] for assistance. You must include the six digit Job # with your request.

  Veterans and members of the Reserve and Guard are highly encouraged to apply.

  Kimberly-Clark will support global relocation for the chosen candidate for the role, including assistance to obtain proper work authorization. The benefits provided will be per the terms of Kimberly-Clark's applicable mobility policies. The benefits/policy provided will decided Kimberly-Clark's sole discretion.

  #LI-Hybrid

  Grade 7

  Primary Location

  USA-IL-Chicago

  Additional Locations

  Worker Type

  Employee

  Worker Sub-Type

  Regular

  Time Type

  Full time

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