Job Description :

　　Senior Brand Manager Baileys & Tanqueray, Global Travel

　　Type: Permanent

　　Location: London

　　Closing Date: 30th January 2024

　　Overview

　　Global Travel (GT) is one of the most dynamic markets in which Diageo operates with over 1.9B consumers traveling internationally per year from every corner of the Earth. We are a diverse, entrepreneurial, and agile business which has recently redefined our ambition and strategy to ensure we emerge stronger from the pandemic to lead Spirits to become the most dynamic and fastest growing category in the sector.

　　With our market HQ in London we operate across 19 different countries and have over 29 different nationalities amongst our team. Our unique channels include ‘duty free’ sales in travel retail through airport shops, border shops, on-board airplanes, cruises and international ferries.

　　Our marketers play a central role within our business shaping key consumer and shopper insights and turning them into market share winning MBP’s to fuel our businesses growth. They combine creative flair with strategic consumer insight, commercial acumen and strong project management skills to deliver brand plans and growth drivers that impact consumers across the World.

　　We are on a mission to double the size of the Spirits Category in Global Travel, double our luxury business (becoming the biggest in Diageo Globally), transform our Digital and E-Commerce capability and be the leading Diageo channel for retail activations. If you want to grow yourself in this unique international environment and help shape a high growth business read on…

　　Key Outcomes

　　Baileys is the #1 liqueur brand in Travel Retail and is one of the 2 Jewel brands of our portfolio. We have the ambition to grow the brand beyond the Liqueur category taping into the Adult Treat occasions all year round, demonstrating the potential of Global Travel for brand building.

　　Tanqueray is a foundation brand for Diageo in GT with significant market share in Premium & Super Premium Gin. After years of Gin boom globally, we must identify new sources of growth through premiumization and innovation.

　　Your key deliverables will include:

　　Be the lead for each of your brands through MBP in conjunction with the GBT’s to ensure we deliver exceptional plans and assets to enable us to beat the competition (win share)

　　Adapt global strategies and growth drivers to maximise impact in Global Travel, creating additional tools and assets where necessary.

　　Partner with the customer Marketing, commercial, finance, supply and legal teams to expertly ensure our plans are implemented on time in full with impact at the point of purchase.

　　Influence and engage Global Brand Teams and Regional Innovation teams to create a vibrant and scalable Innovation pipeline to unlock our growth ambition and to ensure Global Travel is included in their annual planning to enable us to deliver brilliant execution

　　Deliver breakthrough marketing across all key consumer touch points (retail, digital, gifting)

　　Functional Capabilities

　　Applies powerful insights (Customer, Shopper, Consumer) to create competitive advantage

　　Develops strategies and plans that beat the competition

　　Inspires and engages others to deliver breakthroughs and brilliant execution

　　Creative problem solving, finding solutions to problems to ensure we achieve our goals

　　Utilises analysis to create winning consumer connection strategies (Digital, Social and Traditional)

　　Experienced Required

　　The ideal candidate will have a broad range of marketing experience and great examples of impactful delivery in roles shopper marketing, consumer marketing, innovation and/or reserve.

　　They will be commercially astute and bring a “GM mentality” to driving the total performance of their part of our business.

　　Evidence of using insights to create winning strategies and an ability to demonstrate good creative judgement is a strongly sought after.

　　Evidence of working comfortably in a highly ambiguous environment at pace, balancing multiple project is a major plus.

　　Those highly skilled in fostering great effective relationships both internally and externally, in person and remotely will thrive in this role.

　　Working with Us

　　Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.

　　Join us and you can also expect a highly competitive and flexible rewards and benefits package.

　　Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

　　We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

　　About Us

　　From Arthur Guinness to Johnnie Walker, our business was founded on people of great character and in 250 years, nothing’s changed. We’re the world’s leading premium alcohol company. Our brands are industry icons. And our success is thanks to the strength of our people, in every role. It’s why we trust them with our legacy. And it’s why we reward them with the career-defining opportunities that they deserve.

　　Our ambition is to create the best performing, most trusted and respected Consumer Products Company in the world. To achieve these, we need the world’s very best people.

　　We're looking for people with creativity, boldness and a sense of purpose to take Diageo and our timeless, pioneering brands to the next level!

　　Feel inspired?

　　Then this may be the opportunity for you!

　　Worker Type :

　　Regular

　　Primary Location:

　　1HQ

　　Additional Locations :

　　Job Posting Start Date :

　　2024-01-23

　　With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.

　　Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.

　　With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.

　　DRINKiQ

　　What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ (https://www.drinkiq.com/en-gb/)