Job Description :

　　What about the role?

　　The successful candidate will assume responsibility for the life cycle of the Singleton brand line, encompassing strategic planning through to the execution of tactical activities.

　　What we are looking for

　　B.A. or B. Sc. degree or MBA qualification in Business/Marketing

　　3-4 years experience in Marketing & product management preferably in life style brands or premium/luxury drinks.

　　Excellent command of English and high command of Microsoft programs (especially Excel and PowerPoint)

　　Analytical mind with strong planning and organizational skills

　　Result oriented and highly motivated approach with entrepreneurial drive

　　High interpersonal & communication skills

　　Demonstration of brilliant execution to meet high standards across various pillars of brand building

　　Comfort with dealing with ambiguity, complexity and working within a fast-paced environment

　　What are the key responsibilities of this role?

　　Briefing and Deploying Annual Market Plans: Prepare and manage marketing communication activities for the Singleton brand across digital, experiential, and PR channels. Lead transformative growth strategies and oversee brand performance metrics.

　　Analysis and Reporting: Conduct comprehensive analysis and reporting on brands, markets, and competitor trends. Apply insights to formulate yearly strategic plans, addressing business issues and capitalizing on opportunities.

　　Collaboration with Global Brand Team: Coordinate with the global brand team to develop local strategies and annual plans. Adapt global brand strategies, considering cultural nuances, market metrics, and legal constraints.

　　Innovative Communication Strategies: Inspire and collaborate with agency partners to develop innovative communication strategies and foster groundbreaking ideas.

　　Marketing Activities Planning and Execution: Collaborate with the team to devise and implement cutting-edge marketing initiatives and event campaigns.

　　Insight-Driven Performance: Proactively seek consumer insights, leveraging curiosity to understand drivers influencing behavior. Translate findings into actions that enhance brand-consumer relationships and drive future growth.

　　Building Cross-Functional Relationships: Cultivate and sustain cross-functional relationships by promptly addressing opportunities and challenges.

　　Team Collaboration: Drive team collaboration with passion and inspiration, actively contributing to shared objectives. Promote effective communication and bring enthusiasm, reliability, and flexibility to inspire collective success.

　　Worker Type :

　　Regular

　　Primary Location:

　　MeyDiageo Istanbul Head Office

　　Additional Locations :

　　Job Posting Start Date :

　　2024-01-18

　　With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.

　　Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.

　　With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.

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