Job Description :

　　This is a 9 month Fixed Term Contract

　　Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

　　We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

　　Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.

　　Character Is Everything

　　Diageo was created in 1997 but its business is built on the principles and foundations laid years before by giants of the industry – Arthur Guinness, John Walker, Elizabeth Cumming and many more. Today, Diageo is an elite leader in beverage alcohol, producing an outstanding collection of over 200 brands and owninbeing responsible for thetwo largest spirit brands in the world, Johnnie Walker and Smirnoff and 20 of the world’s top 100 spirit brands. Its portfolio also includes Crown Royal, J&B, Buchanan’s and Windsor Whiskies, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

　　Diageo has built a strong platform for growth – through investment in its own brands, and by acquisition to broaden the geographical footprint and category depth and range. The company’s strong local business units are well-positioned to win in increasingly competitive and fast-paced environments. Diageo’s portfolio is well-diversified across price-tiers, enabling it to participate where consumer opportunity is greatest, and to bring together shifts in consumer preference.

　　Diageo's culture is built and maintained by the five values that underpin its business and guide how Diageo works. At Diageo, employees are passionate about its customers and consumers and want to be the best. They give each other the freedom to succeed and value each other. Employees work hard so they can be proud of what they do and how they do it. While Diageo moves at pace, constantly evolving and improving, its values remain consistent. Diageo wants that employees live these values every day, everywhere so that Diageo can be proud of what they do and be the best that they can be.

　　More about Diageo is available at its web site: https://www.diageo.com/

　　ROLE DIMENSIONS

　　Diageo invest significantly in direct-to-consumer propositions and the newly created role will be instrumental in building a rigorous strategy to bring our plans alive across The Bar at Home flagship store at 1HQ. It is the role of the Omnichannel Activation Manager to work closely with our D2C and store team to understand the needs of shoppers and then collaborate with the brand teams to create the programmes and tools that guarantee amazing execution of our brands at the point of purchase, drive traffic to our store and build the strategy to elevate our approach to offer a unified experience across both digital and physical spaces. The Omnichannel Activation Manager will project lead perfect execution of the commercial calendar, through their experiences gained within FMCG or related industries in building best in class activations and be instrumental in the future vision for how we bring these to life in a dynamic environment.

　　There are 3 key elements to role:

　　1) Activations –Implementing the activation calendar/omnichannel links to Diageo sites and customers

　　2) Driving footfall:targeting tourists, local businesses and local residents to increase the footfall within TBAH

　　3) PR and events:Working with local businesses, influencers and brand teams to build awareness of TBAH

　　Top Accountabilities

　　Lead the creation of the activation strategy for The Bar at Home (TBAH) store, elevating our approach to drive best in class results, externally benchmarked against best-in-class companies.Lead a best in class approach to generating footfall into the store, covering PR, B2B relationships and other events to generate interest and achieve our vision of the number 1 spirits store in LondonCreate a clear strategy to driving footfall into the TBAH store and converting consumers to sale via impactful activations, PR and initiatives such as local Soho business discounts.Regular reporting required - conduct M&E (Measuring and Evaluation) on activations and share in a format relevant to the broader GB business, global brand teams and Global teams – aligned to KPI’s relevant for all key stakeholders i.e. P&L delivery, ROAS and others.Handle and utilise A&P budgetWork with brand and global teams to execute joint test and learn initiatives.Source POS and execute across the sites, with focus on delivering the best CX and brand representation within TBAHDeliver an Omnichannel approach, linking the store back to the Bar.com and delivering a seamless customer experience across both sites.Create and implement new digital experiences in the store such as Whats Your Whisky.

　　Ideal experiences / Qualifications / capabilities

　　Minimum 5+ years within an FMCG or related industry experienceInternal or external experience as Digital Activation / Customer Marketing Manager / Shopper Marketing equivalent (+3 years)Excellent attention to detailProject Management, Analytical and core selling skills.Time management & prioritisation skills with the ability to lead multiple stakeholders across multiple projects.Desire to create change & to build the execution tracking function.Proactive relationship builderHigh resilience & positive attitude – able to build powerful relationships and work collaboratively within a team cross-functionally.Problem solver & solution-based great teammate who can deal with ambiguity & adapt quicklyHigh attention to detail.

　　Diageo Leadership Standards

　　Win through Execution

　　Sets and pursues direction without guidance and takes a wide view of their accountabilitiesHigh energy and ambition to achieve successful outcomes and high standardsBalances analysis and execution and adjusts thinking in the face of new informationActively spots opportunities or issues and identifies which are urgent and importantGenerates a range of workable solutions, decides what should be done and takes action

　　Shape the Future

　　Sees the big picture and possibility from multiple angles and through a creative lensFrames issues in a way that creates clarity and incorporates others' best thinkingAccurately digests large amounts of information and breaks down complex problems thoroughlyChallenges themselves and others to take on new or unfamiliar tasks and ways of working

　　Inspire through Purpose

　　Finds broader meaning in their work and aspires to make a significant differenceReads their environment and understands how culture and context influences people's perspectivesIs actively aware of the impact they have on others and tunes in to the needs of individuals around themCommunicates in a compelling, persuasive and impactful wayDraws on a variety of influencing styles to engage different audiences

　　Invest in Talent

　　Displays confidence in their ability to meet challenges and succeedMaintains belief and optimism and bounces back quickly from setbacks or failuresDemonstrates a realistic and thoughtful awareness of their own capabilitiesProactively seeks feedback and development for growth and takes action

　　Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

　　We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

　　Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.

　　Character Is Everything

　　Worker Type :

　　Regular

　　Primary Location:

　　1HQ

　　Additional Locations :

　　Job Posting Start Date :

　　2023-06-23