Marketing Manager, Consumer Insights

　　Date: Jan 23, 2024

　　Location:

　　Chicago, IL, US

　　Requisition ID: 29690

　　A Career in Beverage: Our purpose at Molson Coors Beverage Company is to brew beverages that unite people to celebrate all life’s moments. We’ve been brewing iconic brands for over 350 years and are now proud to be offering a modern portfolio that expands beyond the beer aisle.

　　We are Talent Brewers with our culture rooted in our core Values. We believe in our brands and our people, and that diversity WITH inclusion is the key to a winning team culture. We want you to join our team of brand ambassadors who believe the world is full of untapped opportunities. So, if you get excited about making a real difference as part of a winning team like we do, we want to hear from you.

　　The Headlines:

　　In the role of Manager - Innovation Insights working in Chicago, IL , you will be a part of the Growth Accelerator team and work directly with the Innovation Team. You will be accountable for leading the development and communication of thoughtful learning plans. You will champion innovations with human-lead insights and consult and advice the innovation team on solutions. These solutions must drive value and sales for our consumers, our distributors, and our company.

　　This position reports to the Director of Innovation Insights and works very closely with innovation directors to deliver solutions that drive profitable growth for MCBC.

　　In Marketing Insights at Molson Coors, we infuse human empathy and understanding into brand-building and innovation initiatives:

　　We listen closely to the wants, needs, hopes & fears of others. We seek to understand people so deeply that we are compelled to act on their behalf.

　　We understand the collision between people, culture, technology, and commerce in ways that make our marketing more relevant in today’s complex marketplace.

　　We advance capability building against industry headwinds through pacesetting research that inspires our innovation team to build brands with purpose that connect with people.

　　The Responsibilities:

　　Innovation Insights: Partners with Innovation Directors to identify new whitespaces & winning innovations across beverages to bring to market, always with the consumer in mind. Identifies white spaces and emerging trends/emerging consumers to fuel future pipeline.

　　Sets the consumer learning agenda (and budgeting) for pipeline initiatives including opportunity identification, concept development & validation, naming, liquid testing, target definition, packaging development, positioning, etc.

　　Prioritizes key business questions to go answer. Using a toolkit of research approaches, this role is a key influencer on managing risk and encouraging reapplication of proven successes. Charged with balancing rigor and speed in pursuit of a learning agenda that will lead to the best propositions. Ensures we are building a pipeline of innovation across existing and emerging segments where a portion are led with multicultural insights.

　　Synthesize multiple data sources, both primary and secondary, to drive strategic recommendations. Provide analysis and associated recommendations to teams

　　Research expertise: Driving and maintaining consistent approaches to consumer research across all elements of innovation. Lead new methodologies and approaches that maximize value for the investment & stay on top of new approaches to get the best consumer learning possible.

　　People Management: Leads & manages 1 associate insights manager to deliver against all business targets & develop superior talent. Strong performance management & coaching of their team, driving a strong people culture.

　　Who We’re Looking For

　　You’re an effective leader who possesses problem-solving abilities, exceptional project management skills, initiative to drive projects forward, accountability to own responsibilities, and empathy to successfully collaborate with others.

　　You love a challenge – you complete complex projects quickly and adeptly with your understanding of the business priorities

　　You build relationships and collaborate to get to the desired outcome

　　You take accountability for results – acting with integrity and honoring commitments

　　You have a thirst for learning – you are always looking for ways to learn and help one another grow

　　The Other Qualifications:

　　Strong analytical skills and experience in both quantitative and qualitative methodologies; ability to translate insights into action

　　Innovative and thinks outside the box; growth mindset

　　Strategic thinking on the forefront of new trends; looking for the next new thing

　　Ability to balance focus on short-term innovation needs of the business with longer term

　　Ability to influence & gain trust quickly

　　Clear, concise communication & story telling through data

　　Strong collaboration with different levels & cross-functional groups in an org

　　Extensive knowledge of consumer insights and the innovation landscape/process with ability to translate to impactful recommendations and white space opportunities

　　5+ years of insights experience with talent management experience

　　Prior experience of CPG Consumer Insights and Innovation Insights

　　Undergraduate degree (or above) in Marketing, business or related curriculum preferred

　　Demonstrated executive presence & influence

　　Brand marketing fundamentals

　　*Work Perks that You Need to Know About:   *

　　Flexible work programs that support work life balance including a hybrid work model of 3 days in the office 

　　We care about our People and Planet and have challenged ourselves with stretch goals around our key priorities   

　　We care about our communities, and play our part to make a difference – from charitable donations to hitting the streets together to build parks, giving back to the community is part of our culture and who we are  

　　Engagement with a variety of Employee Resource Groups, which can provide volunteer opportunities, leadership experience, and networking through the organization  

　　Ability to grow and develop your career centered around our First Choice Learning opportunities 

　　Participation in our Total Rewards program with a competitive base salary, incentive plans, parental leave, health, dental, vision, retirement plan options, generous paid time off plans, an engaging Wellness Program, and an Employee Assistance Program (EAP) with amazing resources 

　　On site Pub access to cool brand clothing and swag, top events and, of course... free beer and beverages!  

　　Work within a fast paced and innovative company, meeting passionate colleagues and partners with diverse backgrounds and experiences   

　　Job Posting Grade: 12

　　At Molson Coors we seek diversity. Differing perspectives lead to challenging the expected, which keeps new ideas bubbling up. We’re an equal opportunity employer and invite applications from candidates from all backgrounds, race, color, religion, sex, sexual orientation, national origin, gender identity, age, disability, veteran status or any other characteristic. We take pride in celebrating our unique brew.

　　Should you need accommodation due to disability [or any other protected status] during the recruitment process, please contact [email protected] .