Join WPRI's dynamic advertising team as we expand our business! We are actively seeking a Broadcast and Digital Media Strategist to contribute to our growing local media business. If you're dedicated, industrious, and thrive in a winning team environment, we invite you to reach out to us!

　　Responsibilities:

　　Work directly with clients and account executives to understand the client's business objectives and advertising strategy.

　　Effectively communicate with clients and account executives to develop media strategies and campaigns.

　　Execute campaign-specific strategies to ensure delivery and maximum ROAS for clients.

　　Present recommendations directly to clients in coordination with account executives

　　Review and monitor active campaigns to ensure delivery.

　　Work on several projects simultaneously, often for several different clients

　　Identify target audiences and analyze their characteristics, behavior, and media habits.

　　Collaborate with sales teams on campaign POPs, Wrap Reports and Case Studies

　　Undertake research and analyze data using specialist industry resources.

　　Share the latest digital trends both with both internal sales team and directly with clients.

　　​ Qualifications for Media Planner

　　2+ years’ experience as a media planner or similar role

　　Demonstrable knowledge of digital advertising products: Streaming (OTT/CTV), Pre-Roll, Display, social media, SEO/SEM & and email marketing.

　　Knowledge of planning and managing multiplatform media campaigns.

　　Experience with media sales software – Strata, Wide Orbit, WO Media Sales

　　Familiarity with campaign evaluation metrics and media buying.

　　Excellent communication and teamwork skills

　　Exceptional presentation abilities coupled with a proactive approach to client interaction.

　　Working knowledge of analytics tools (e.g. comScore, Nielsen, GA Analytics)

　　Ability to work effectively under pressure and deliver on tight deadlines.

　　Strong analytical and organizational skills

　　Proficient in data analysis, excel, and PowerPoint.

　　Strong analytical skills with an aptitude for statistics and math

　　Education/Experience: Bachelor's degree preferred with an emphasis in Business/Marketing or Communications. Sales experience preferred.

　　Training/Equipment: MS Office skills including Word, Excel, and PowerPoint required. Experience with Matrix, Google 360, Wide Orbit, Google Data Studio, Adobe Analytics, Google Ad Manager

　　Work Environment/Mental/Physical Requirements : A valid driver's license, state mandated automobile insurance and an acceptable driving record are also required.

　　NOTE: This job description contains the basic requirements for the position and is NOT intended to be a complete list of responsibilities; other duties may be assigned.

　　Background check is required.

　　Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across television, streaming and digital platforms, including nearly 300,000 hours of original video content each year. Nexstar owns America’s largest local broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 212 million people. Nexstar’s national television properties include The CW, America’s fifth major broadcast network, NewsNation, America’s fastest-growing national news and entertainment cable network reaching 70 million television homes, popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company’s portfolio of digital assets, including The Hill and BestReviews, are collectively a Top 10 U.S. digital news and information property. In addition to delivering exceptional content and service to our communities, Nexstar provides premium multiplatform and video-on-demand advertising opportunities at scale for businesses and brands seeking to leverage the strong consumer engagement of our compelling content offering. For more information, please visit Nexstar.tv.

　　EEO Statement: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.