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BUSINESS ACCOUNT MANAGER
BUSINESS ACCOUNT MANAGER-March 2024
Tampa
Mar 15, 2026
About BUSINESS ACCOUNT MANAGER

  Job Posting

  Overview

  The Business Account Manager will have a deep understanding of both retailer and manufacturer strategies to develop and execute growth plans based on strategic intent set by VP/MD & Client. The Business Account Manager provides direction to Customer Managers to optimize annual/quarterly Client business plans. They will be the key point of contact for regional client leadership and will be expected to deliver consistent experiences and outcomes. The Business Account Manager will drive the Business Planning process working closely with cross-functional business partners within the Business Insights, Planning Organization and Channel Teams to improve key metrics based on analysis of promotion, spending, and volume (forecasts and actuals). As well as manage base volume forecasts, item distribution, promotional strategy and innovation.

  Responsibilities

  Coordinate with Customer Managers to develop and execute business plans

  Build and manage strategic plans for respective retailers/wholesalers

  Align on strategy and plan with Region Broker Managers, Identify Opportunities and threats

  Feed CM’s w/ planning analytics to support Cat/Line reviews, NI presentations, etc.

  Effective trade fund management and visibility

  Measure effectiveness of CM’s

  Align w/Insights lead and be guided by insights specific to Category/Brand, Consumer/Shopper, Channel/Retail dimensions

  Work with syndicated/other data sources to both manage and inform strategic and tactical trade plans

  Ad-hoc financial and data analysis, including pre/post event analysis

  Develop Customer level distribution and merchandising targets with supporting insights and merchandising activation plans for each key initiative

  Attend Customer Sales Calls with the Customer Manager Team where appropriate

  Develop and deliver content as part of the CROSSVIEW Business Review process

  Ensure Client’s Plans are Built and maintained in CROSSVIEW and the Client’s Trade Planning System

  NOTE: This job description does not imply that the above functions are the only tasks that may be performed. Associates will be expected, if possible, to follow any other job-related instructions and perform any other job-related tasks as directed by management.

  Qualifications

  CROSSMARK is committed to providing accessible employment practices and welcomes applications from people with disabilities. If you require accommodation for a disability during any stage of the recruitment process, please let us know.

  To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

  Education/Experience : Bachelor’s degree (B.A.) from a four year university.

  Other Functions : Work experience in sales or marketing for a minimum of 3 years with experience calling on a major chain customer; Excel, Power Point, working knowledge of Nielsen and syndicated data sources; Strong communication and people skills; Must possess collaboration and influencing skills; Ability to be a clear communicator, strategic thinker, and problem solver; Must have ability to effectively prioritize demands and follow through on commitments.

  Certificates, Licenses, Registrations : None.

  Supervisory Responsibility : Trade Specialists

  Working Conditions : Office & Field Environments

  Travel Requirements : Varies, 30 - 50%

  Language Skills: English is the primary language skill; however, bilingual skills may be required based on business necessity.

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