Description

　　You Lead the Way. We’ve Got Your Back.

　　With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

　　At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

　　Join Team Amex and let's lead the way together.

　　The Global Advertising and Brand Management (GABM) team is responsible for creating marketplace demand and driving commerce for American Express through differentiated and innovative branding, marketing and experiences. We have an ambitious goal: to be the most creative department in the Fortune 500 and we aim to deliver on that by doing work that is both creative and effective.

　　Within GABM sits the Global Brand Content & Media team who is responsible for building inspiring brand creative and assets to drive consideration for target audiences, effective placement through strategic media planning and buying and leveraging cultural marketing and brand platforms to support enterprise priorities. We are looking for a data-driven and influential leader to lead our Global Brand Content Analytics . Reporting to the Director, Global Media Analytics, this NY-based role will oversee measurement and analytics related to our brand content and advertising. This role will partner with internal stakeholders and external agencies to advance our creative performance measurement framework, measurement partner selection / relationship management, goal setting, and end-to-end campaign reporting and optimization. The candidate should be effective at driving results through leadership and strong relationship-building, with demonstrated ability influencing across all stakeholder levels, a great collaborative mindset, and a passion for white space thinking. The ideal candidate will have previous experience in content and media analytics with experience spanning brand, measurement partner and/or agency side.

　　Responsibilities:

　　Maximize impact of brand campaigns (brand lift and ROI) by developing and overseeing content measurement strategy, measurement vendor management, and in-market campaign performance /optimizations

　　Deliver content analytics thought leadership and drive innovation as a “subject matter expert” in measurement

　　Turn disparate data in to a cohesive story, driving actionable learnings and insights (inclusive of data visualization), to influence and drive campaign optimizations

　　Deliver insights and analytics for the Global Media & Content team, connecting in-market performance across various global campaigns

　　Increase connectivity between core measurement/insights/analytics partners

　　Connect creative performance metrics with business data to uncover marketing’s impact on the brand and business

　　Lead and drive strategy behind key learning priorities, test and learn plans in alignment with cross-functional partners; consult with the team in development of campaign Learning Agendas and Campaign KPIs/diagnostics

　　Author and present best practices, POVs, and strategic planning guidelines to senior leadership and business unit partners while successfully influencing strategy

　　Management of agency partner teams ensuring the strategies and plans deliver against business objectives, create impact in the market and differentiate American Express in the marketplace

　　Incorporate an external perspective through competitive advertising/media analysis

　　Foster a sense of curiosity across our team, helping uncover the “what”, “why”, and “so what” across our enterprise marketing and performance

　　Own the measurement budget and ensure adherence to internal budget and compliance processes

　　The successful candidate will be able to work quickly, think on their feet, act entrepreneurially and collaborate effectively with multiple internal and external stakeholders.

　　Minimum Qualifications

　　7 years work experience in brand content/advertising measurement. Level of role will be commensurate with experience

　　General curiosity to uncover insights and recommendations beyond just reporting the data

　　Quantitative and analytical acumen

　　Commitment to data quality

　　Understanding of basic statistical and sampling methodologies

　　Skilled in Microsoft Excel and data visualization in Microsoft Powerpoint

　　Strong problem-solving and critical thinking skills

　　Dependable and accountable

　　Work well under pressure, be a flexible, collaborative team player

　　Change agent & strategic problem solver: provide strategic thought leadership, with an ability to learn quickly, “connect the dots”, innovate, and drive results

　　Comfortable working in “white space” and willing to take on incremental responsibilities

　　Strong detail orientation with ability to think “end-to-end”

　　Excellent project management, organizational and process/workflow skills

　　Proficient in creating advanced level presentations for a broad range of audiences

　　Excellent relationship management skills - proven ability to build and strengthen relationships at all levels

　　Able to work and lead autonomously/efficiently and collaboratively, with ability to bring people along

　　Have a strong presence and be comfortable navigating and representing the organization in a professional and engaging manner

　　Have strong integrity and be able to handle projects of a sensitive and confidential nature

　　A belief in relationships as a way of doing business

　　Passion for entertainment and culture with an entrepreneurial drive to learn and make an impact at Amex

　　Strong written and verbal communication skills, as well as executive presence

　　Bachelor’s degree required

　　Qualifications

　　Salary Range: $80,000.00 to $155,000.00 annually bonus benefits

　　The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

　　Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for this position.

　　We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

　　Competitive base salaries

　　Bonus incentives

　　6% Company Match on retirement savings plan

　　Free financial coaching and financial well-being support

　　Comprehensive medical, dental, vision, life insurance, and disability benefits

　　Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need

　　20 weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy

　　Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)

　　Free and confidential counseling support through our Healthy Minds program

　　Career development and training opportunities

　　For a full list of Team Amex benefits, visit our Colleague Benefits Site .

　　American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.

　　We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

　　US Job Seekers/Employees - Click here to view the “Know Your Rights” poster and the Pay Transparency Policy Statement.

　　If the links do not work, please copy and paste the following URLs in a new browser window: https://www.dol.gov/agencies/ofccp/posters to access the three posters.

　　Job: Marketing

　　Primary Location: US-New York-New York

　　Schedule Full-time

　　Req ID: 24000727