Job Description :

　　REGIONAL CUSTOMER DEVELOPMENT MANAGER – ALBERTA / MANITOBA - Fixed Term Contract

　　Diageo Canada’s ambition is to create the best performing, most trusted and respected Consumer Company in Canada! We are a total beverage alcohol company operating within the spirits, beer, and RTD categories!

　　Context:

　　The Alberta / Manitoba Regional Customer Development Manager (RCDM) will drive our business with the LCBO, Chains & Independent Customers within the region. The RCDM will be accountable to the regions for all retail (and some on premise) activities on the Diageo Total Beverage Alcohol portfolio. The RCDM will require a deep understanding of the provincial merchandising rules, regulations, and timelines.

　　Purpose of Role:

　　The RCDM will be developing regional retail trade marketing plans which deliver upon both Brand strategies as well as customers goals to support the achievement of regional objectives. This includes strategic planning with the Regional Key Account Managers and brand teams 6-9 months in advance and applying for all agreed upon programs on time. They assist in getting regional point of sale materials prepared / printed and into the hands of the Breakthru Sales force. They will also lead their regional retail budget and ensure they do not overspend versus plan.

　　They will build and manage relationships between internal and external key partners, working closely with the brand teams, Commercial Planning and Activation teams and Regional Key Account Managers.

　　The RCDM will ensure the Trade Development Managers at the Sales broker are informed of all upcoming regional and brand programming commitments.

　　In addition, the Alberta / Manitoba RCDM will be responsible to establish Key Performance Indicators & provide support to the Western Canada Regional Customer Development Associate.

　　Top Accountabilities:

　　Translate consumer brand strategies at the regional level into retail (and on premise) programming ideas.Develop and maintain a retail activity calendar which is on strategy.Manage the Regional Retail budgets.Optimize the efficiency of activities and spending.Conduct program measurement and evaluation of activities and recommend changes if necessary.Regionalization of sales toolsManage sampling budget and execution.Run Regional Show budgets and execution.

　　Qualifications and Experience Required:

　　Essential:

　　3 - 5 years of Trade Marketing experience required, preferably within a fast-moving CPG environmentExcellent computer skills, strong MS Office knowledge including advanced Excel and PowerPointAbility to build strong relationships with cross-functional teams.Should have excellent organizational and communication skills.Strong math and analytical skillsExcellent written and verbal skillsUniversity degree or equivalent

　　Desirable:

　　Good knowledge of internal business partnersIndustry experience

　　Worker Type :

　　Regular

　　Primary Location:

　　Edmonton

　　Additional Locations :

　　Job Posting Start Date :

　　2023-12-26