Job Description :

　　Diageo Context

　　Diageo was created in 1997 but its business is built on the principles and foundations laid years before by giants of the industry – Arthur Guinness, John Walker, Elizabeth Cumming and many more. Today, Diageo is a world class leader in beverage alcohol, producing an outstanding collection of over 200 brands and owning the top two largest spirit brands in the world, Johnnie Walker and Smirnoff and 20 of the world’s top 100 spirit brands. Its portfolio also includes Crown Royal, J&B, Buchanan’s and Windsor Whiskies, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

　　Diageo has built a strong platform for growth – through investment in its own brands, and by acquisition to broaden the geographical footprint and category depth and range. The company’s strong local business units are well-positioned to win in increasingly competitive and fast-paced environments. Diageo’s portfolio is well-diversified across price-tiers, enabling it to participate where consumer opportunity is greatest, and to capture shifts in consumer preference.

　　Celebrating our culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

　　We know that for our business to thrive and for Diageo to realise its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

　　Diageo's culture is built and maintained by the four values that underpin its business and guide how Diageo works. At Diageo, employees are passionate about its customers and consumers and want to be the best . Employees work hard so they can be proud of what they do and how they do it. While Diageo moves at pace, constantly evolving and improving, its values remain consistent. Diageo wants that employees live these values every day, everywhere so that Diageo can be proud of what they do and be the best that they can be.

　　More about Diageo is available at its web site: https://www.diageo.com/

　　Role Dimensions

　　Our Marketing team are creators, helping to build and nurture some of the world’s most loved brands. We craft amazing connections with people around the world to celebrate our brands’ legacies and reimagine them for the world today, and into the future. You will have one foot in today and one foot in tomorrow, as you balance in- year performance delivery (P&L, Market Share, Brand Equity and Consumer Penetration) with the vision, strategy and creativity to ensure the long-term success of our brands.

　　Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies. Using our creativity, we unlock our brands’ uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we’re celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, you’ll be celebrated and supported in our inclusive culture.

　　Guinness is one of the most iconic brands in the world, and is enjoying a period of exceptional growth and cultural magnetism in GB. Standing on the shoulders of giants, you will be part of a small, higher-performing team responsible for shaping the future of Guinness in GB, and have the opportunity to get involved in broader marketing department or total business projects in areas such as culture, capability and ESG.

　　The legacy of great marketing on this brand is unrivalled and we are looking for an exceptional marketer who is creatively brave and commercially astute, who can leverage strong interpersonal skills to get things done in a large, matrixed organization by collaborating efficiently with a variety of cross functional teams and agencies.

　　Although there are some core areas of responsibility for this role, there is no shortage of opportunities to be involved other aspects of the brand plan and this is likely to flex over your time in the role to support your personal development as well as business needs. The majority of your time will be spent on the following critical brand priorities

　　Innovation Execution: Own and drive the 360 execution plans of key innovations including Guinness 0.0 and Guinness Nitrosurge.

　　Media Plan Delivery: Lead the execution of our media plans, working closely with both the media agency and creative agencies to ensure we are executing creativity with precision.

　　Digital Transformation: Be a key leader in driving digital transformation on Guinness, ensuring we are pioneering the latest technology and harnessing data and rich insight to drive growth.

　　Leadership Capabilities Required:

　　Win through Execution

　　High standards of delivery: High energy and ambition to achieve successful outcomes

　　Holds self and others to account – self reflective and honest in assessment of their own performance

　　Balances analysis and execution and adjusts thinking in the face of new information

　　Actively spots opportunities or issues and identifies which are urgent and important

　　Generates a range of workable solutions, decides what should be done and takes action

　　Shape the Future

　　Sees the big picture and possibility from multiple angles and through a creative lens

　　Frames issues in a way that creates clarity and incorporates others' best thinking

　　Accurately digests large amounts of information and breaks down complex problems thoroughly

　　Challenges themselves and others to take on new or unfamiliar tasks and ways of working

　　Inspire through Purpose

　　Finds broader meaning in their work and aspires to make a significant difference

　　Reads their environment and understands how culture and context influences people's perspectives

　　Is actively aware of the impact they have on others and tunes in to the needs of individuals around them

　　Communicates in a compelling, persuasive and impactful way

　　Draws on a variety of influencing styles to engage different audiences

　　Invest in Talent

　　Displays confidence in their ability to meet challenges and succeed

　　Maintains belief and optimism and bounces back quickly from setbacks or failures

　　Demonstrates a realistic and thoughtful awareness of their own capabilities

　　Proactively seeks feedback and development for growth and takes action

　　Ideal experiences / Qualifications / capabilities

　　Minimum 3 years of relevant marketing experience

　　Deep personal accountability for performance – humble and open to feedback, eager to learn and develop

　　Creative marketer, ability to demonstrate strong marketing judgment across different marketing disciplines

　　Commercially savvy – understands P&L drivers and how to influence sales teams and customers

　　Deep curiosity – fascinated by consumers, customers and culture

　　Values-driven with a passion to build brands and have a positive impact on society

　　Exceptional inter-personal skills – ability to influence and find solutions with different stakeholders

　　Proven experience in managing agencies and executing marketing plans with impact

　　Being able to excel when dealing with ambiguity, complexity and working within a fast-paced, entrepreneurial and matrixed environment

　　Digital experience beneficial but not required. However, interest in building capability in this space is critical.

　　Worker Type :

　　Regular

　　Primary Location:

　　1HQ

　　Additional Locations :

　　Job Posting Start Date :

　　2024-01-23

　　With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.

　　Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.

　　With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.

　　DRINKiQ

　　What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ (https://www.drinkiq.com/en-gb/)