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Category Specialist Experiential Marketing
Category Specialist Experiential Marketing-May 2024
London
May 2, 2025
ABOUT DIAGEO
Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer.
10,000+ employees
Consumer Goods & Services, Food & Beverage
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About Category Specialist Experiential Marketing

  Job Description :

  Europe Marketing Category Specialist; Experiential Category

  Location: London, Edinburgh, Glasgow, or Madrid

  Permanent

  About the Role

  The Diageo Europe Marketing Procurement team has always been a significant contributor towards Diageo productivity and growth goals and considered a trusted and respected partner internally and externally. Most recently, the Europe Procurement Team came together to review its ambition for the next 2-3 years and has a very clear strategy to exponentially increase the value it brings to Diageo, and also very importantly, how it brings that value.

  The new strategic priorities have been clearly identified as next generation of investment optimization, continuing to build the appropriate networks, driving a step change in customer sufficiency, enhancing digitalization opportunities, and very prominently accelerating the delivery of our ESG ambition. Diageo Europe includes the Market clusters of Great Britain, Ireland, Northern Europe, Southern Europe, Eastern Europe, MENA (Middle East North Africa) and Turkiye.

  Experiential Marketing includes sampling, events/roadshows and at/in home events to drive memorable engagement and experiences with consumers and value for customers. The Category Specialist Experiential Marketing will be a member of a team of Category Specialists working directly with Europe Category Managers and Global Category Managers.

  As a key person in our dedicated team, your focus in this role is:

  To apply strategic procurement excellence, through creation and deployment of Europe Category Strategy built on Diageo’s best methods, standards, and tools, to deliver procurement value and embed a cost consciousness culture that supports investment optimization in Experiential Marketing categories. Leading sourcing activities, cost modelling, contract management, supplier relationship management, supplier innovation and supplier development activity using best in class processes and ways of working.Delivery of Diageo's Society 2030 ambition.To deploy category management techniques to avoid wastage and pursue outstanding spend practices Lead and implement ongoing supplier performance initiatives through performance key performance indicators and service level agreements and application of a robust supplier review mechanism within a total contract ownership approach. Driving category excellence through execution of improve projects in line with the categories strategic objectives.Pro-actively Collaborate with partners building towards full engagement across all Europe markets Adhere to and always promote the highest standards of compliance. This includes risk management processes and contract management. Generate insights and have good commercial foresight to objectively challenge established practice to stimulate alternative thinking and influence decision-making.

  About You

  The following skills and experience are required:

  A dynamic individual with the ability to thrive in an agile and fast-paced environment while finding clarity in ambiguous situations by stimulating alternative thinking. We want you to show high levels of energy and commitment and a relentlessness in the pursuit of goals.Significant experience in Procurement, Finance, FMCG Commercial or another relevant role. Subject-matter expertise in Marketing spend categories, Experiential Marketing / Events, or other relevant areas such as C&E or PR field within an FMCG environment would be advantageous. Proven performance in projects and in cross-market teams, experience developing and carrying out category and procurement strategies, managing and negotiating with agencies/suppliers including forecasting and benchmarking.You can demonstrate consistent performance and examples of implementing projects and driving strategic change. You use industry knowledge and research to drive improvements.Strong communication skills are a key strength and you have the ability to articulate across all levels of the organization.Ability to identify and problem solve independently. Commercial competence, understanding of the business and judgment.

  Worker Type :

  Regular

  Primary Location:

  1HQ

  Additional Locations :

  Edinburgh Park, Madrid, Onyx, Glasgow

  Job Posting Start Date :

  2023-12-08

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