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National Key Account Manager
National Key Account Manager-June 2024
Hamburg
Jun 18, 2025
ABOUT DIAGEO
Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer.
10,000+ employees
Consumer Goods & Services, Food & Beverage
VIEW COMPANY PROFILE >>
About National Key Account Manager

  Job Description :

  With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. 

  Our founders, such as Arthur Guinness, John Walker and Elizabeth Cumming, were visionary entrepreneurs whose forward-thinking minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us and you’ll collaborate, explore, and innovate. Challenge and be challenged. Together with passionate people from all over the world, you’ll build brands consumers love.

  We value each other and celebrate different perspectives. In our inclusive culture, you’ll have the backing you need to test new ideas and learn from them. Harness your passion and desire to grow as you make your mark. With endless opportunities to thrive, you’ll be celebrated for everything you contribute as we unlock a brighter, more exciting future together.

  About the role:

  In this role you will be delivering exceptional results for customers, Diageo and a brilliant execution of sales activation plans and responsible for the following but not limited to

  Responsibility of customer performance against set financial targets & executional standards

  · Deliver customer metrics & financials targets. Design and implement strategic annual customer plans focusing on sales drivers such as portfolio, promotions and listings

  · Deliver strong risk & opportunity management by monitoring performance & customer profitability and undertaking corrective action when/where needed.

  · Demonstrate strong commitment for Diageo’s internal compliance policies.

  · Flawless execution of operational workstreams (forecasting, promotional planning, innovations, visibility opportunities and other projects)

  Implementation of the channel plan and create strong customer plans to unlock growth opportunities

  · Create & track a solid customer plan and ensure execution of the plan is done admirably

  · Identify new opportunities for incremental business and proactively turn these ideas and initiative to action.

  · Secure successful sell-in & implementation of activity plans developed & aligned with Customer Activation team

  · Negotiate and implement the annual contracts of important customers.

  Excellence in building customer relationships

  · Manage strong internal processes for forecasting, promo planning and additional requests in line with agreed plans.

  · Deliver brilliant customer service at every touch point. Secure Diageo is known for our agility: easy to do business with.

  About you:

  · Previous exposure to a commercial manager experience, 5-7 years work experience, preferably in an FMCG environment

  · University degree (or equivalent), ideally in business administration/economics

  · Strong commercial competence, understanding of a P&L, high affinity for numbers, proficiency in Excel, great analytical skills

  · Strong ability to build, develop and maintain relationships

  · Engaging teammate, focus on total team delivery

  · Positive energy, solution oriented, self-confident in own area, strong team member, committed to own development, pro-active, structured way of working, strong analytical skills

  · Business Proficiency in German and English

  Our offer

  · An inclusive company culture that puts employees and their development first

  · A competitive salary with bonus and many benefits

  · 30 days of vacation

  · A great parental leave policy

  · An office with a view in the heart of Hamburg City

  · …and of course, THE best colleagues!

  Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

  We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

  Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.

  Worker Type :

  Regular

  Primary Location:

  Hamburg

  Additional Locations :

  Job Posting Start Date :

  2024-01-18

  With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.

  Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.

  With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.

  DRINKiQ

  What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ (https://www.drinkiq.com/en-gb/)

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