Buffalo. Erie Community College. Vice President of Marketing and Communications. $100,000/year.
Posting Closing Date:
February 11, 2024Applications must be submitted by 11:59 PM the evening before the posting closing date.
Please note that the posting will close at midnight (12:00 AM) on the posting closing date.
JOB DESCRIPTIONDISTINGUISHING FEATURES OF THE CLASS:
The Vice President oversees the entire marketing and communication effort including the development and implementation of a strategic marketing and branding plan. The comprehensive plan includes the coordination of all campus marketing efforts to increase student enrollment, manage external communications and the College's identity and image, and support fundraising among alumni and other prospective donors.
TYPICAL WORK ACTIVITIES: * Work closely and collaboratively with the President, the Cabinet, academic departments and administrative offices across the college, to develop and implement an integrated, proactive, comprehensive, marketing and communications strategy that enhances the brand and reputation of SUNY Erie; * Work with the Provost, Vice President for Enrollment Management and the Divisional Deans to identify the most effective marketing strategy for growing enrollment at the College; * Establish strong, sustained marketing partnerships and collaborations (internal and external) and lead annual marketing plan development efforts with key campus leaders. * Manage all college-wide marketing and communication activities, especially media relations; digital communication and social media; advertising placements, including print, digital, broadcast, and other formats that will ensure a cost-effective strategy to reach prospective students, donors, and other targeted constituencies. * Lead Marketing and Communications team to promote College activities and the achievements of administration, faculty, students and staff to enhance the image of SUNY Erie. * Serve as a trusted advisor to the President on all matters related to internal and external branding, strategic marketing, and communication;
MINIMUM QUALIFICATIONS: * Minimum of a Master's degree in marketing, public relations, journalism, business, or related field. * Eight (8)+ years' experience in marketing, including expertise in the development and implementation of strategic marketing, communication, and branding plans in a higher education setting. * Demonstrated knowledge of brand development and current marketing and communication trends, including extensive knowledge of the use of digital advertising and social media. * Exceptional writing, oral, and presentation skills and ability to interact effectively with senior leadership at the College, College staff professionals, faculty leaders, and external constituencies. * Experience supervising staff.
SPECIAL REQUIREMENTS:
Official transcripts will be required for successful candidates within 30 days of hire.
Contact Human Resources at (716) 851-1840 with any questions.
Notice of Non-Discrimination
SUNY Erie Community College does not discriminate in admission, employment, or in the administration of any of its policies and programs on the basis of race, color, religion, national origin, age, sex, gender, gender expression, gender identity, pregnancy, disability, sexual orientation, familial status, military status, domestic violence victim status, predisposing genetic characteristics, veteran status, criminal conviction, or any other characteristics protected by law.
Follow link for complete description and to apply online: https://ecc.wd5.myworkdayjobs.com/en-US/CareerOpportunities/job/City-Campus---Downtown-Buffalo/Vice-President-of-Marketing-and-Communications_J0001978