Job ID359349 LocationTwin Cities Job FamilyMarketing & Communications Full/Part TimeFull-Time Regular/TemporaryRegular Job Code9703SM Employee ClassAcad Prof and Admin About the Job The School of Public Health (SPH) is and welcomes you to join us in our pursuit of building equity and driving justice. We particularly encourage applications from those who belong to groups that have been historically underrepresented in our School, including those who are American Indian, Black, Indigenous, and people of color, those with disabilities, veterans, and those from LGBTQIA+ communities. As a member of the School of Public Health (SPH) communications team, the social media manager is responsible for managing the school's use of social media. Functional areas of responsibility include: strategic direction of the school's use of social media; ensuring brand alignment across SPH unit social media accounts; overseeing digital advertising; social media digital asset management, developing and implementing an archival process for all social media digital media including photos, graphics, and videos; strategic and tactical involvement in marketing communications, social listening, and measurement. This position will report to the associate director of marketing and will work closely with members of the SPH communications team, colleagues from programs and departments throughout the School of Public Health, University of Minnesota, and outside vendors to support the growth and development of the school's social media and digital advertising engagement. Salary range: $62,000 - $78,000 depending on qualifications Work arrangements: Hybrid Strategic Direction (35%) Develop and support social media strategies that bolster the School of Public Health brand and align with school marketing and editorial priorities. Stay up to speed on social media best practices; test, recommend, and implement changes to SPH social media strategy that align with shifts in the broader social media landscape. Advise on digital advertising annual media buys and performance analytics and measurement. Manage digital advertising campaign relationships with external agencies. Stay abreast of emerging digital media tools, generative AI, and related technologies. Partner with schools of public health social media account owners and University of Minnesota social media managers to create a network of experts to collaborate with. Ensure that the School of Public Health's visual identity, style guide, and brand voice are consistently and strategically applied in all social media and digital media activities. Advocate for the proper management of the School of Public Health brand across programs, academic divisions, and centers. Coach internal partners on brand standards and social strategies. Develop a social media style guide that effectively elevates the SPH brand on social media channels. Create and Manage Social Media and Digital Content (25%) Generate, edit, optimize, publish, and share daily content that builds meaningful connections and encourages community members to engage with SPH. Partner with school content creators for editorial needs. Create ad creative based on brand guidelines. Partner with internal partners and external vendors for advertising creative, photography, videography, and graphic needs. Ensure content is tailored to audience goals and needs by channel. Build a lasting visual brand across all school social channels that prioritizes creativity. Establish a user-generated content production process that drives audience engagement. Community Management (15%) Serve as a consistent voice and lead consultant for school-wide use of social media and digital advertising. Respond to topics and messages, and promote school-wide initiatives. Inspire conversations by engaging in real-time with followers on topics relevant to the School of Public Health brand, academics, and research. Attend School of Public Health conferences and other special events and actively ngage in high-profile topics and emerging issues. Monitoring/Measuring (15%) Consistently monitor social media discussions and report on emerging perceptions regarding the School of Public Health brand. Monitor social media outlets for concerns, questions, rumors, and accuracy of information related to digital advertising campaigns or crises. Develop measurement tools to evaluate the effectiveness of social media and digital advertising efforts. Partner with external agency counterparts to optimize measurement techniques. Marketing/Communications Group Integration (10%) Participate, advise, and engage in efforts to craft marketing campaigns with programs and departments throughout the school. Collaborate with the communications team on strategic and tactical direction and hands-on implementation. Share insights from social media and digital media activities with other team members and affected programs and units. Qualifications Required Qualifications: Bachelor's degree in social media, communications, journalism, marketing or a related field. Minimum of four years of experience in social media, digital marketing, and/or communications. Proven track record of managing organizational social media channels, including the ability to create consistent branded content (e.g. digital ads and graphics). Demonstrated ability to create, implement, analyze, and optimize a social media strategy based on goals, audience needs/interests and social media best practices. Technical proficiency to leverage the latest social media tools, including the use of reporting tools and scheduling assistants (e.g. Sprout Social). Highly collaborative style with a proven ability to establish and maintain effective working relationships with internal clients, external clients, and the public. Excellent communication skills (verbal, listening, and writing). Experience with Adobe Creative Cloud (Photoshop, InDesign, Illustrator) or equivalent digital media editing tools. Preferred Qualifications: Experience with a variety of branding and marketing initiatives, from small to large projects. Proven ability to quickly become proficient in new technologies (eg. generative AI/ChatGPT) and solve problems creatively. Demonstrated effective project management skills and the ability to balance multiple projects simultaneously. Familiarity with marketing higher education programs. Demonstrated ability and willingness to work at a fast pace. Are you excited about this job and meet the required qualifications, but your past experience doesn't align perfectly with every preferred qualification? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. If this is you, we strongly encourage you to apply because you just may be the right candidate for this role. About the Department The School of Public Health at the University of Minnesota is a nationally ranked top 10 institution. Our school offers a superior array of advanced degrees and is home to numerous world-renowned research and training centers.Through excellence in education, research,... For full info follow application link. The University recognizes and values the importance of diversity and inclusion in enriching the employment experience of its employees and in supporting the academic mission. The University is committed to attracting and retaining employees with varying identities and backgrounds. The University of Minnesota provides equal access to and opportunity in its programs, facilities, and employment without regard to race, color, creed, religion, national origin, gender, age, marital status, disability, public assistance status, veteran status, sexual orientation, gender identity, or gender expression. To learn more about diversity at the U: http://diversity.umn.edu.