Description

　　Position at VMLY& R

　　Who we are:

　　At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY& R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

　　Our global family now encompasses over 30, 000 employees across 150 offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

　　As a Senior Strategist, you will support a Director/Group Director to determine research needs and support numerous launch projects for the organization. You will work very closely with and collaborate with creative teams. Like all strategists on our team, you'll be expected to inspire change through innate curiosity, a drive for impact, and an orientation that puts strategy into immediate action.

　　Core Responsibilities

　　Prioritize research objectives, recommend methodologies. Manage research logistics; Craft research proposals, screeners, DGs Analyze key findings and summarize insights and implications Independently create category/competitive analyses which highlight future trends, critical success factors and recommended actions Independently use market research and/or client input to build a basic journey and identify key pain points. Uncover attitudes, behavior and preferences at critical points that can be influenced by a brand Mine research to and generate insights that can inform positioning, strategy, and communication Build understanding of positioning fundamentals (i.e. identifying target needs, brand benefits and RTBs). Formulate a positioning statement, drawing on brand and competitive learnings; With guidance, create differentiated positioning statements With guidance, draft creative brief and background briefing documents Participate in creative review meetings and provide constructive feedback to creatives Prepare proposals & workshop exercises; Responsible for workshop logistics, note-taking and drafting summary of outcomes Identify research needs, generate customer insights, and story arc. Helps prepare critical elements/sections of the pitch deck

　　Skills & Experiences

　　3 years' experience of overall research and strategic planning experience HCP and DTC marketing agency experience Critical and analytical thinker, innovator and visionary that inspires creativity Highly collaborative and able to work effectively across internal and external stakeholders Excellent written and verbal communication skills Minimum of a bachelor's degree and a multidisciplinary background, including developing business strategy, marketing strategy, consumer insight, and/or account planning MBA is preferred

　　The base salary for this position at the time of this posting may range from $60.000 to $140, 000. Individual compensation varies based on job related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click here (opens in a new tab) for more details.

　　VML is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, or physical or mental disability. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.

　　At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization-creators, doers, innovators, makers, and thinkers-who drive not just marketing, but meaningful experiences that resonate in every action and interaction.

　　VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X .

　　When you click the "Submit Application" button below, this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice . This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

　　Accessibility Statement

　　VML is committed to accessibility for people with disabilities, among others that need reasonable accommodations both on this website and across all our initiatives. We are continually improving the user experience for everyone and applying relevant accessibility standards, and we adhere to website content accessibility guidelines, WCAG, version 2.1 Level: AA. To ensure accessibility, the website is regularly scanned, remediated, and scanned again to confirm improvements. VML leads a proactive approach to website accessibility through advocacy and actions among developers, designers, strategists, and others, including external accessibility partners, such as Level Access .

　　Our four key values and behaviors to connect meaningfully, inspire creatively, include purposefully, and approach positively, shape the way we work and VML's accessibility commitments.

　　Weconnect meaningfullythrough accessibility, striving to move beyond compliance to commitments. VML was the first agency to develop an Inclusion Experience Consultancy, and we continue to elevate narratives through bold inclusion inspiring action.

　　Weinspire creativelythrough designing the website among other experiences with accessibility that welcomes, is innovative, and inspiring.

　　Weinclude purposefullythrough co-creation among disabled communities, allies, advocates and others to continually improve accessibility of VML experiences. If, for whatever reason, there are any accessibility issues or challenges, questions, or comments, we encourage feedback.

　　Weapproach positivelyin developing solutions where there are problems. Websites are always evolving, and through proactive actions, regular and ongoing audits and accessibility reporting we plan for and resolve issues on a regular basis.

　　Feedback

　　We welcome your feedback on the accessibility of the VML website. All email correspondence related to accessibility can be submitted to [email protected] . We try and respond to feedback within 5 business days.

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　　Equal Opportunity Employer - minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity

　　Minimum Salary: 0.00Maximum Salary: 0.00Salary Unit: Yearly