Senior Manager, Membership Activation & Retention

　　Location

　　Billund, Denmark

　　Copenhagen, Denmark

　　Job ID 0000013268

　　Category Sales, Marketing & Product Management

　　Job Description

　　Unlock an exhilarating career as Senior Manager of Membership Acquisition & Retention as part of the newly established Membership & Personalisation team!

　　Fuel your passion for Membership & Personalisation, forge lasting consumer ties, and inspire the builders of tomorrow with us!

　　Join the LEGO Group as the Senior Manager, Membership Activation & Retention - a pivotal role transforming our membership landscape. Drive best-in-class activation and retention strategies across LEGO® branded channels, leading the development of engaging onboarding experiences.

　　Core Responsibilities

　　Spearhead the collaborative development of strategies, campaigns, and offerings for the LEGO® membership activation and retention, ensuring a growing active member base.

　　Cultivate cross-functional membership welcome processes, communication, and offerings for an engaging introduction to ongoing interactions with members.

　　Create dynamic membership onboarding and orientation processes, communication, and offerings, infusing excitement, delivering value, enhancing data capture, and gaining insights into member preferences.

　　Formulate lifecycle strategies, designing campaigns, offerings, and trigger programs to sustain an active and profitable member base.

　　Build retention and reactivation strategies to minimize membership churn and boost CLV.

　　Partner with the CRM Proposition team to define lifecycle and retention trigger based programs, to reduce churn rates

　　Develop integration playbooks for membership channels, enhancing visibility and accessibility across LEGO® branded channels to drive activation and member identification.

　　Specify channel and content requirements for activation and retention campaigns, offerings, and communication strategies.

　　Set and track membership activation & retention KPI’s reporting and evaluation

　　Play your part in our team succeeding

　　M&C Marketing aims to develop and deploy essential capabilities, ensuring success in our 2025 corporate plan worldwide.

　　Do you have what it takes?

　　Extensive experience in shaping innovative loyalty and membership strategies that consistently deliver value to customers and drive strong commercial results.

　　Expertise in crafting and implementing compelling activation and retention campaigns within a dynamic omni-channel environment.

　　Adept at using loyalty management tools and technology to create distinct member phases and implement effective lifetime value strategies.

　　Skilled in fostering collaboration across diverse teams within a global company, including successful engagement with product and tech teams.

　　Demonstrates strong structured problem-solving skills and effective communication, delivering clear and insightful recommendations to senior audiences.

　　Top-tier in navigating the complexities of a global, multi-cultural manufacturing company with a diverse channel mix (D2C and B2B).

　　Excelling as both a teammate and independent contributor. Known for providing clear direction and demonstrating inherent drive in achieving goals.

　　What’s in it for you?

　　Here are some of what to expect:

　　Family Care Leave – We offer enhanced paid leave options for those important times.

　　Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

　　Wellness – We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.

　　Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

　　Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

　　Your workplace –When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

　　Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

　　The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.

　　The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

　　Thank you for sharing our global commitment to Children’s Rights.

　　Just imagine building your dream career.

　　Then make it real.

　　Join the LEGO ® team today.