ROLE SUMMARY

　　Vaccines is the only place in Pfizer where you can contribute to patients in a way like no other - you can prevent sickness and disease. This is at the heart of what drives us every day and it brings us great #Joy. It is a remarkable time to be part of Pfizer's US Vaccines business as it expands on its mission of preventing disease and improving public health, with the ongoing launch of ABRYSVO for the prevention of respiratory syncytial (RSV) virus in older adults.

　　RSV is a common respiratory virus that affects the lungs and airways and can be serious, especially for infants and older adults. RSV is highly contagious and can potentially lead to serious consequences in older adults. Each year, it is estimated that up to 160,000 older adults are hospitalized and up to 10,000 of them die in the U.S. due to RSV. Fortunately, 2023 marked the year where for the first time ever vaccines have been approved to prevent this devastating disease, and now our attention turns to ensuring rapid uptake of ABRYSVO in a highly dynamic and competitive market entering the first full year of RSV vaccination in 2024. Educating HCPs on the significant burden of RSV and the importance of RSV protection with ABRYSVO will be instrumental to gaining RSV leadership.

　　Reporting to the Senior Director, HCP/MedEd Team Lead, The ABRYSVO Older Adult HCP Marketing Senior Manager will play a critical role in leading flawless execution of the HCP/MedEd strategy and tactics to achieve the brand goals and ensure a successful launch.

　　This role is a high-visibility and exciting opportunity to join a critical brand for the vaccines portfolio as well as develop key marketing capabilities including developing innovative tactics, driving operational excellence, partnering with cross functional and agency teams, and managing budgets.

　　ROLE RESPONSIBILITIES

　　The ABRYSVO Older Adult HCP Marketing Senior Manager will be accountable for developing and executing HCP strategies and tactics that maximize customer engagement and drive ABRYSVO growth. As the launch is already underway, this is an excellent opportunity for an agile leader who thrives on problem-solving, working on diverse projects and exposure to new areas, because as our journey continues, the work evolves and/or needs arise, the HCP Marketing Senior Manager will flex across several different areas to drive results to achieve RSV leadership.

　　Specific responsibilities include but are not limited to:

　　Branded Campaign and Omnichannel Execution

　　Work closely with HCP Marketing Directors, the Global ABRYSVO team, the advertising agency, and cross-functional stakeholders to support the development and implementation of HCP strategies and tacticsLead tactical execution of Field Force and Non-Personal/Digital resources to pull through branded campaign and messaging - including identifying gaps, coordinating with the overall brand omnichannel plan, directing agencies, and gaining approval for resourcesLead the development and implementation of an Approved Claims List (ACL) to ensure alignment and consistency in core brand story across channels (Consumer, Advanced Customers, Retail)

　　Field Force Execution and Engagement

　　Support the implementation of Next Best Action (NBA) suggestions to drive Field Force effectivenessLead the development and implementation of a Field Force communication and engagement plan to sustain Field Force awareness, accountability and motivationSupport the planning and execution of Field Force Advisory Boards and DOE engagement

　　Resource Management

　　Develop and maintain repository of all new/existing HCP resources, communicate resource updates to Field Force and monitor utilization to inform future investmentsServe as HCP Team Budget Liaison - working closely with brand budget coordinator and marketers on key deliverables

　　BASIC QUALIFICATIONS

　　Bachelor's degree and 7+ years of experience, MBA and 6+ years of experience, or, PhD/equivalent and 2+ years of experience HCP marketing experience preferredAbility to work independently across senior level stakeholders and demonstrates judgement of what needs to be escalatedExcellent communication and presentation skills (oral and written)Strong analytical/planning skills and ability to multi-task under pressureProven track record of operating in a fast-paced, high-energy environmentDemonstrated creativity and innovative idea developmentEnthusiasm and self-motivation are essentialSolid understanding of today's US pharmaceutical environment, with emphasis on the importance of following all Regulatory, Legal and Compliance-related guidelines

　　PREFERRED QUALIFICATIONS

　　MBA preferred but not required Vaccines experience strongly preferredStrong Project Management skillsAbility to anticipate and take appropriate actions -- identifying and raising issues is "expected", solving them is "good", and anticipating and preventing issues is considered "excellent"

　　Other Job Details:

　　Last Date to Apply for Job: January 5, 2024Location information: NYHQ, or Collegeville, PA site (hybrid)Eligible for employee referral bonus

　　#LI-PFE

　　The annual base salary for this position ranges from $113,900.00 to $189,700.00. In addition, this position is eligible for participation in Pfizer's Global Performance Plan with a bonus target of 17.5% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life's moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site - U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.

　　Relocation assistance may be available based on business needs and/or eligibility.

　　Sunshine Act

　　Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider's name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.

　　EEO & Employment Eligibility

　　Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer.

　　Marketing and Market Research

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