Home
/
Advertising and Marketing
/
Senior Director, US Specialty HCP Marketing
Senior Director, US Specialty HCP Marketing-October 2024
Cambridge
Oct 13, 2026
ABOUT BIOGEN
Biogen is on a mission to transform patient lives by pioneering and leading in neuroscience.
5,001 - 10,000 employees
Biotechnology, Healthcare
VIEW COMPANY PROFILE >>
About Senior Director, US Specialty HCP Marketing

  Job Description This position offers an extraordinary opportunity to innovate and evolve Biogen’s industry-leading portfolio, improving patient outcomes for millions. As a Senior Director of the Multiple Sclerosis (MS) Marketing Organization, you will lead Biogen’s MS HCP Marketing strategy and team. You will be responsible for ensuring the effectiveness of a customer-centric HCP marketing strategy in support of Biogen’s MS portfolio of products and services. You will also act as a thought partner and mentor / problem solver, in addition to being accountable for the overall team’s success.

  What You’ll Do 

  Own HCP Portfolio Strategy & Delivery

  •    Oversee and activate the MS HCP portfolio value story, strategy, and roadmap and oversee execution of priorities / activities across segments and channels, ensuring programs are executed effectively, efficiently, within budget, and in accordance with all regulatory / legal requirements

  •    Co-lead annual development of the Integrated Customer Plan (ICP) and Annual Operating Plan (AOP) including target audiences based on segmentation and anticipated sources of business

  •    Effectively prioritize team deliverables aligned to business goals with a focus on high impact deliverables

  •    Develop and foster relationships with key customers as defined by the KME Engagement strategy

  •    Set and assess Key Performance Indicators (KPIs) related to overall customer success (portfolio & brand performance, MMA, etc.) 

  Orchestrate the MS Marketing Customer Experience across Biogen

  •    Provide strategic direction to peers and team members to inform and drive brand growth, including making trade-off decisions and recommending priority activities and investment based on commercial and customer value 

  Lead HCP Marketing Team & Drive Cross-Functional Delivery

  •    Cultivate strong relationships and effective ways of working within MS Marketing team and amongst cross-functional teams (Sales, Market Access, Medical, etc.), building consensus/buy-in amongst teams

  •    Coach HCP Marketing team on customer-centric delivery and mindset

  •    Serve as a thought partner, mentor, and guide to team members as their manager 

  Who You Are 

  You are a forward thinker and brand champion who thrives on innovation and strategy.  You can align innovative ideas and well thought out strategies while elevating those around you. You are driven by the challenge of protecting and promoting our brand and have a commitment to serving the MS community.

  Qualifications Required Skills: 

  10-12+ years of pharmaceutical marketing experience with demonstrated        HCP strategy and pull through experienceComprehension of commercial strategy, sales force execution, and insight gathering methodologies needed to evolve brand strategyDemonstrated success preparing for and leading senior executive meetingsAbility to lead, manage, and motivate teams in a matrixed organization Experience managing budget and finances Bachelors degree; Advanced degree preferred (e.g., MBA, PharmD) Preferred Skills:

  Experience across multiple domains such as Pharma Sales, Market Access, Medical, Clinical, Regulatory, Sales Training, and/or FinanceUse of AI programs or other technologiesUnderstanding of Omnichannel and Multichannel strategiesNeurology experience is a plus  

   

  Additional Information

  Why Biogen?

  Our mission to find therapies for neurological and rare diseases is a unique focus within our industry and this shared purpose is what connects us as a team. We work together to overcome obstacles and to follow the science. We are resilient as we strive to make an impact on our patients’ lives and on changing the course of medicine. Together, we pioneer. Together, we thrive.

  At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about our DE&I efforts.

  All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protected by federal, state or local law. Biogen is an E-Verify Employer in the United States.

Comments
Welcome to zdrecruit comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
SIMILAR JOBS
Product Marketing Manager, Influencer & Comms, South East Asia(SEA), Warzone Mobile
Team Name: Job Title: Product Marketing Manager, Influencer & Comms, South East Asia(SEA), Warzone Mobile Requisition ID: R022096 Job Description: Your Mission As the Product Marketing Manager SE
Product Marketer
Job Description The Product Marketer at Arc XP plays a crucial role in aligning our products with the company's mission and market demands. As a key position within the marketing department, this rem
Senior Director, US Specialty HCP Marketing
Job Description This position offers an extraordinary opportunity to innovate and evolve Biogen’s industry-leading portfolio, improving patient outcomes for millions. As a Senior Director of the Mult
Senior Advertising and Strategic Partnership Manager (Paris, Brussels, Berlin)
Company: POLITICO POLITICO is looking for an entrepreneurial, results-oriented salesperson to join our dynamic and growing Advertising Sales team. The position is based in Brussels, Paris, or Berlin.
Director of Agency Food
Job Summary The Sanofi CHC Director of Agency Food is the primary leader for the Broker managed Food Channel customers for the US Sanofi CHC brands. This role will lead not only the development of ke
Manager, Business Development (Private Equity)
GLG is seeking a Business Development Manager to oversee and grow a book of key client relationships within the Enterprise Private Equity Business Unit. In this role, you will drive commercial and ac
Senior Marketing Automation Analyst
ABOUT THE ROLE Peloton is seeking a dedicated Marketing Operations / Technology leader to join our Enterprise Technology Team. This team empowers our Marketing business partners across Peloton to fur
Sr Specialist: Parts, Service & Digital
As an independent group of companies, the BMW Group has a commitment to creativity and breakthrough ideas that goes well beyond the racetrack. To, continuously create ultimate driving machines, we dr
Sr Product Manager, Asset Lifecycle Management
The pay range is $109,000.00 - $196,200.00 Pay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience and c
Salesforce Marketing Cloud Consultant
Do you know who we are ? Wipro Ltd, with 75 years of expertise, delivers Global Information Technology, Consulting and Business Process Services, in Cognitive Computing, Hyper-automation, Robotics, C
Copyright 2023-2026 - www.zdrecruit.com All Rights Reserved