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Regional Sales Manager East - Value for Money Brands - G-ECR/EE
Regional Sales Manager East - Value for Money Brands - G-ECR/EE-April 2024
Atasehir
Apr 2, 2026
About Regional Sales Manager East - Value for Money Brands - G-ECR/EE

  Regional Sales Manager East - Value for Money Brands - G-ECR/EE

  LOCATION

  COMPANY

  JOB FIELD

  JOB CONDITIONS

  JOB ID

  LOCATION

  COMPANY

  JOB FIELD

  JOB CONDITIONS

  JOB ID

  Job Title: Regional Sales Manager East – Value for Money Brands

  Location: Atasehir / İstanbul

  JOB DESCRIPTION

  Main responsibilities

  Reporting directly to the Regional Business Manager Automotive Refinish Coatings Solutions – Region East (RBM), the Regional Sales Manager East – Value for Money Brands (RSM) drives the implementation of our global business strategy and derives business development strategies for our Value for Money (VfM) Refinish Business and its brands baslac and Norbin in the region.

  Working closely with the RBM, Marketing Management, Technical Management and Regional Controlling, the RSM is a key member of the Leadership Team of Region East, responsible for delivering on strategic objectives and business results of G-ECR/EE.

  The RSM manages the overall Refinish VfM Business in Region East for both, the passenger car and commercial vehicle segment and with this, leads the dedicated Business Development Managers and Account Managers for the respective countries. In this role, the RSM closely collaborates with all functional Heads for Region East as well as the Regional Sales Manager for the Premium Segment.

  Enhancing the distribution setup as well as the go-to-market approach and developing strategic relationships with all key players of the respective distribution partners as well as key end customers in order to ensure sustainable growth of BASF’s Automotive Refinish Business is essential part of this role.

  Regional coverage: Region East - Middle East, Turkey and Central Asia.

  Tasks

  Takes over full responsibility for Region East to achieve the annual quantitative and qualitative targets for the VfM segment. Leads and develops regional meetings and tracks the sales, distribution and service performance in the VfM business. Holds the team accountable on derived roadmaps and country strategies.

  Manages the overall Refinish VfM business in Region East for both, the passenger car and commercial vehicle segment and with this, leads the dedicated Business Development Managers and Account Managers for the respective countries.

  Ensures the continuous development of the distribution setup and go-to-market approach in the respective countries and with the accordant distribution partners.

  Drives effective and proactive sales and contract management in the region and oversees all relevant KPIs, including overdue quotas and sales forecast accuracies. Responsible that all tools and reports are being used effectively (e.g. Sales Force, 360 Reporting) and data based decisions are being taken, including effective project pipeline management. Accountable of efficient management of all sales channels and responsible for the entire sales process.

  Plans, develops and implements together with the team market and customer strategies, business concepts as well as product and service portfolios for the respective strategic accounts and countries in accordance with corporate strategic goals and in close alignment with the functional heads.

  Develops and maintains long-term business relationships with respective strategic accounts and partners. Identifies key target customer on a regional level, defines the dedicated strategy to win and cascades down into organization. Develops and implements business concepts for the respective countries, strategic accounts and partners. Communicates business requirements in the organization.

  Collaborates closely with all Functions and ensures high quality inputs and consistent implementation of regional processes. Actively drives the organizational development of Region East and ensures high sales efficiency.

  Minimum education and qualification

  Education:

  University Master’s degree in business administration or similar field of study, specializing in sales, marketing or international business

  Additional degree / certification in science, applied sciences, chemistry, automotive or comparable is an advantage

  Working Experience:

  Experience of minimum 10 years in automotive sales or aftersales industry, ideally in region in scope

  Experience in automotive bodyshop industry and/or automotive refinish paint industry is an advantage

  Commercial experience with regular customer interaction, e.g. Sales, Business Development or Key Account Management

  Technical, Professional Knowledge & Skills:

  Proven leadership and (people) management skills

  Strong relationship management and interpersonal skills

  Effective communication, negotiation and presentation skills

  High level of skill in international, regional and cross-organizational coordination and collaboration

  Strong analytical skills

  Knowledge of automotive aftersales and bodyshop environment and processes

  Knowledge of refinish coatings industry (including portfolio and application) is an advantage

  Ability to work in a multi-cultural work environment

  IT skills:

  Proficiency in Microsoft Office applications (e.g. Powerpoint, Excel, Word, Outlook)

  Automotive Bodyshop Software user skills are an advantage

  Language skills:

  Fluent in English and Turkish

  Arabic, Hindi, Urdu or German are an advantage

  A unique total offer: you@BASF

  At BASF you get more than just compensation. Our total offer includes awide range of elements you need to be your best in every stage of your life. That’s what we call you@BASF. Clickhere to learn more.

  Auniquetotal offer: you@BASF

  At BASF youget more than just compensation. Our total offer includes a wide range of elements you need to be your best inevery stage of your life. That’s what we call you@BASF. Click here to learn more.

  We aim to form the best team by bringing together people with unique backgrounds, experiences and points of view. Our differences make us stronger and more vibrant. And an open, creative and supportive work environment inspires us to achieve exceptional results.

  About BASF

  Find out what BASF has to offer as an employer and why you should join our team.

  Your application

  Here you find anything you need to know about your application and the application process.

  Contact us

  You have questions about your application or on how to apply in Europe? The BASF TalentAcquisition Europe team is glad to assist you.

  Please note that we do not return paper applications including folders. Please submit copies only and no original documents.

  Atasehir, 34, TR, 34758

  BASF Tuerk Kimya Sanayi ve Ticaret Ltd. Sti.

  Marketing & Sales

  Permanent

  93673

  ATSWCMSWEBFORM

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