Minimum qualifications:

　　Bachelor's degree in Marketing, Business, or Analytics, or equivalent practical experience.

　　3 years of experience in product marketing or analytics.

　　Experience working on a cross-functional team, managing projects with multiple stakeholders and priorities.

　　Preferred qualifications: Experience measuring and delivering results of marketing activations.

　　Knowledge of ads marketing activation. Ability to learn the analytics space including existing metrics/data sets and apply critical thinking to the application of those metrics.

　　Ability to present to cross-functional audiences, and commitment to diversity, equity, and inclusion.

　　About the job

　　You will drive measurement, analysis, and testing initiatives supporting global and regional marketing programs. You will directly analyze large data sets, and design and perform statistical analyses that continuously improve our process efficiency and campaign impact. In collaboration with a multidisciplinary team of marketing, product management, analytics and engineers, you will tap into the underlying data, align on key metrics/methodologies and generate insights that enable marketers to develop valuable, highly effective programs.

　　The Ads Marketing Analytics team builds analytical frameworks and measurement capabilities to generate data-driven insights that drive business growth.

　　As a Marketing Manager for Ads Marketing Analytics, you will drive measurement and analysis that supports business-to-business marketing programs for Ads and YouTube. You will enable high-quality measurement of global marketing programs. You will gather measurement requirements, recommend appropriate metrics, perform analysis, and present results.

　　Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

　　The US base salary range for this full-time position is $105,000-$154,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

　　Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google .

　　Responsibilities

　　Gather measurement requirements for events and campaigns from cross-functional stakeholders.

　　Build and iterate on a detailed full funnel measurement plan, leveraging existing and new data sources available.

　　Perform analysis on marketing activity performance metrics to generate insights and drive growth.

　　Provide measurement guidance and prioritization to teams.

　　Develop business-relevant conclusions from results and effectively communicate them to executive-level audiences.