Description

　　Amazon Web Services (AWS) seeks an experienced, data-driven Marketing Campaign Manager to join the Global Sponsorship team. In this role, you will execute integrated marketing campaigns across channels to drive AWS Sponsorship sales and customer acquisition.

　　As the Marketing Campaign Manager, you will develop, execute, and optimize global campaigns. You will work cross-functionally with teams including Analytics, Content, Email, Social, Brand, Web, Paid Media Marketing, as well as external agencies.

　　The ideal candidate will be able to manage multiple programs at one time, and will have a proven track record executing integrated demand generation campaigns from ideation through launch that drive demand, acquire new leads, increase sponsorship adoption, and expand awareness of AWS Global Sponsorship Program.

　　This role will be an individual contributor role.

　　Key job responsibilities

　　• Lead the development, execution, and optimization of integrated multi-channel campaigns, focused on key AWS Global Sponsorship priority program themes and topics that are designed to generate leads and direct revenue for AWS Global Sponsorship team globally.

　　• Partner with Marketing teams (Social, Web, SEO, Paid Media, Content, Brand, Program leads, and Regional Marketing, etc.) to produce and implement program messaging and assets across the priority regions and channels.

　　• Collaborate with the leadership to define, develop, and implement integrated multi-channel campaign strategies.

　　• Manage the website updates, optimization, and tracking.

　　• Set up tracking for demand generation activities. Work with the reporting analyst to measure, analyze, and report overall campaign performance, sales, and conversion rates.

　　• Prioritize business and information needs with leadership guidance.

　　• Collaborate the development of demand generation assets and translation (email, landing pages, banners, social ads, sales emails, etc.) working with content writer, Brand team, and external agencies in support of campaign asset creation and execution

　　• Experience with buyer’s journey, nurture tactics, personas, and lead scoring.

　　A day in the life

　　During campaign development you will work collaboratively with key stakeholders and partners, including Content, Brand, Program leads, and Operation, as well as agencies, to execute campaign strategy. You will then work in close collaboration with Web, Email, Social, and Paid Media marketing teams to activate and launch the campaign. During and post launch, you will work with Analytics team to track campaign results and report weekly and monthly performance. You will highlight performance against goals, identify risks, challenges, and areas of opportunity, as well as campaign optimizations to be implemented based on insights garnered from data.

　　About the team

　　AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the

　　largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The

　　AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer

　　success. AWS Support also partners with a global list of customers that are building mission-critical applications on top

　　of AWS services.

　　Diverse Experiences

　　Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job

　　description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or

　　includes alternative experiences, don’t let it stop you from applying.

　　Why AWS

　　Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered

　　cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500

　　companies trust our robust

　　Work/Life Balance

　　We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is

　　why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at

　　home, there’s nothing we can’t achieve in the cloud.

　　Inclusive Team Culture

　　Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion

　　that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations

　　on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our

　　uniqueness.

　　Mentorship and Career Growth

　　We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find

　　endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-

　　rounded professional.

　　As part of AWS Marketing, the AWS Global Sponsorship program creates strategic, ROI generating sponsorship opportunities for AWS Partners and customers. Our program is designed to support companies in growing their business with AWS and our customers. Sponsorship opportunities are offered Globally across a variety of marketing programs. Core sponsorship programs include: Events (re:Invent, re:Inforce, Global Summits - both Commercial and Public Sector, AWS Sales, Marketing, and Global Services), Product Marketing (DeepRacer, AWS On-Air), Brand Advertising (AWS is How), and Sports (PGA, F1, Riot Games, Hockey).

　　We are open to hiring candidates to work out of one of the following locations:

　　Cupertino, CA, USA | East Palo Alto, CA, USA | Mountain View, CA, USA | Palo Alto, CA, USA | San Jose, CA, USA | Santa Clara, CA, USA | Sunnyvale, CA, USA

　　Basic Qualifications

　　5+ years of professional non-internship marketing experience

　　Experience using data and metrics to drive improvements

　　Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

　　Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion

　　Experience with A/B testing, especially around audience segmentation and targeting

　　Experience with marketing strategies in online and mobile channels

　　Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation

　　Experience using email platforms and editing HTML

　　Preferred Qualifications

　　Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs

　　Experience developing and executing campaigns across a multitude of timezones and languages

　　Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.

　　Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $64,500/year in our lowest geographic market up to $155,200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. Applicants should apply via our internal or external career site.