Company Description

　　With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more.

　　Job Description

　　The Starcom Advanced Analytics team draws on the dynamic advertising technology space, digital and offline analytics, and evolving methodologies to address complex research and measurement challenges across Starcom client brands.

　　This is a great opportunity to join an innovative team that drives consumer-first thinking and actionable insights for top-tier brands. The Manager is an entry level management role that combines data-driven story-telling, business process analysis, and has a penchant for aligning clients’ operations to help clients frame decisions and drive actions. The successful candidate is a curious problem-solver who thrives in a fast-paced environment.

　　Role Objectives:

　　Execute, manage, and deliver best-in-class measurement & insight to inform communication strategy

　　Work across multiple teams on client specific projects

　　Analyze marketing data from conceptualization through presentation of the data (data visualization and storytelling); communicate complex concepts to nontechnical audiences

　　Build frameworks that capture campaign performance, inform optimizations and impact future plans

　　Lead KPI and key metrics reporting for in-campaign performance; determine behavior / brand impact, and ROI

　　Construct and execute "test and learn" measurement and consumer research roadmaps tied to business goals

　　Evaluate new and current data partners and new approaches for highest quality results

　　Work in partnership with client research, insights and analytics team; have deep knowledge of client’s business goals and challenges

　　Proactively educate internal and external clients on research, tools, technology, and approaches

　　Mine category and brand data (social listening, primary research, syndicated data) to uncover insights that will drive business results

　　Merge quantitative and qualitative insights into cohesive story to drive marketing strategy

　　Communicate opportunities, learnings, and recommendations

　　Proactively educate internal and external clients on research, tools, technology, and approaches; communicate complex concepts to non-technical audiences

　　Inform media targeting and budget allocations to ensure client advertising investment is optimized to drive results

　　Help answer client questions, create client-ready presentations and present at client meetings

　　Develop research approaches to address complex research and measurement challenges

　　Apply data to solve business challenges which requires the ability to analyze diverse data from conceptualization through insightful presentation

　　Qualifications

　　Bachelor’s degree in advertising, business, engineering, statistics, marketing, or similar discipline

　　3+years in media/marketing research, consumer insight, business consulting, or digital advertising research/analytics/ insight

　　Strong grounding in traditional and digital media research (control/exposed methodologies, market mix modeling)

　　Experience with statistical software packages, especially SAS and SPSS, strongly preferred

　　Experience with multiple methodological approaches for consumer brand insight (social listening, syndicated tools, primary research)

　　Demonstrated ability to work with large data sets

　　Experience with multiple methodological approaches for consumer, media and brand insight

　　Strong grounding in traditional and digital media research, such as advertising effectiveness, ROI

　　Experience with visualization tools such as Tableau, GoodData, Datorama is a plus

　　Strong verbal and written communication skills

　　Excellent Microsoft Office skills; PowerPoint and advanced Excel

　　Ability to work independently and in a team setting while effectively managing priorities

　　Additional Information

　　Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

　　The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

　　Paid Family Care for parents and caregivers for 12 weeks or more

　　Monetary assistance and support for Adoption, Surrogacy and Fertility

　　Monetary assistance and support for pet adoption

　　Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance

　　Tuition Assistance

　　Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more

　　Matching Gifts programs

　　Flexible working arrangements

　　‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)

　　Business Resource Groups that support multiple affinities and alliances

　　The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

　　23-10748