Job Description:

　　Manager, Audience & Revenue Marketing

　　Dow Jones is seeking a Manager of Audience & Revenue Marketing. In this role, you will play a critical part in driving the growth of our subscription business by leveraging analytical skills-developing strategies to maximize both subscription volume and revenue per subscriber. You will analyze trends in revenue and customer lifetime value, making recommendations on how to build both holistic and audience-specific pricing strategies for Dow Jones' consumer products. You will interact with specialists across the marketing organization and partner closely with the finance team. You will lead audience forecasting exercises and ensure alignment of marketing strategy with revenue objectives.

　　Responsibilities:

　　Revenue Optimization: Identify strategies and tactics that maximize overall subscriber revenue, including upsell, cross-sell initiatives, off-gating, and dynamic pricing. Collaborate with marketing leads in the acquisition and CRM team to prioritize these revenue opportunities. Pricing Strategy: Using insights on both current customers and competitors, guide pricing strategies for Dow Jones products, with an approach that helps capture both core finance readers and expansion audiences. Audience Forecasting: Lead audience forecasting exercises, tying audience growth to subscription revenue. Revenue Insights: Identify trends in subscription revenue. Be diagnostic. Dive deep into data to tell the story of our audience revenue, focusing on both new subscriber acquisition and retention.

　　Requirements:

　　Bachelor's degree in Finance, Marketing, Business, or a quantitative field. 5+ years of experience in audience and revenue marketing, preferably in a subscription-based business. Strong analytical skills with proficiency in data analysis tools and platforms, including Excel, Looker, and Tableau. SQLskills are a plus. Experience in audience measurement tools, such as Adobe Analytics or Google Analytics 4. Excellent understanding of subscription business models and marketing strategies. Ability to collaborate effectively with cross-functional teams and senior stakeholders. Understanding of key financial metrics and ability to analyze a P&L. Exceptional communication and presentation skills.

　　Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at [email protected]. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

　　Business Area: CMO - MARKETING

　　Job Category: Data Analytics/Warehousing & Business Intelligence

　　Union Status:

　　Non-Union role

　　Pay Range: $65,000 - $200,000

　　We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.

　　Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.

　　For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce..

　　Since 1882, Dow Jones has been finding new ways to bring information to the world's top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron's, MarketWatch and Financial News.

　　This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.

　　If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view "Find Jobs - Dow Jones." Thank you.

　　Req ID: 40097