Manager, ACUVUE Brand Management - 2406161615W
Description
Johnson & Johnson Vision, a member of Johnson & Johnson's Family of Companies, is currently seeking a Manager, ACUVUE® Brand Management to be based in Jacksonville, FL.
Sight is our most valued sense. It allows us to uniquely connect with life’s moments—and with one another. At Johnson & Johnson MedTech, we are working to make vision possible, leading the way for a new future of eye health. We offer a full spectrum of contact lenses, intraocular lenses, and other solutions to support the eye health journey across every stage of life—from pediatric eyes, to developed eyes, to mature eyes. We help improve sight for more than 40 million patients around the world every year. And, in communities with the greatest need, we work in collaboration to expand access to quality eye care for all.
The Manager, ACUVUE® Brand Management, develops global brand guidelines that consider and connect the size and scale of ACUVUE® across all touchpoints. In addition, this role will manage global agencies and develop both internal and external partnerships to ensure a customer-centric approach to brand strategy and creative development. This role will collaborate with regional cross-functional partners and govern the application of brand guidelines during locally led asset creation while also identifying and sharing best practices for execution. This role will also monitor global brand equity and recommend action plans to address opportunities and accelerate growth.
RESPONSIBILIITES
Lead the development, maintenance, evolution, and governance of global brand guidelines for ACUVUE®.
Manage global agencies to deliver global creative elements while balancing personalization and local customization needs with efficiency.
Partner closely global and regional/local teams to understand consumer and professional attitudes and usage.
Analyze data and translate insights into strategic recommendations.
Identify relevant examples of outstanding brand management and share takeaways across regions and global brands within Johnson & Johnson Vision.
Be the expert of digital/precision/performance marketing by keeping up with media/technology trends and curating resources to build knowledge across the organization.
Assist with the development of global business plans.
Qualifications
Education:
Bachelor’s degree is required.
MBA or equivalent advanced degree is strongly preferred.
Required Experience & Skills:
A minimum of five (5) years of relevant business experience.
A minimum of three (3) years of marketing experience in Consumer-Packaged Goods (CPG), Pharmaceuticals, and/or Medical Devices.
Prior experience managing creative and/or media agencies.
Demonstrated ability to collaborate, generate consensus, and build relationships across internal and external partners.
Effective communication and presentation skills.
Demonstrated ability to influence cross-functional and senior management to impact decision making.
Demonstrated ability to be agile and innovative in thinking and approach.
High motivation, self-confidence, and effectiveness at operating in an independent environment while balancing multiple priorities.
Prior experience working with Legal and Regulatory partners.
Preferred Experience & Skills:
Prior experience in global marketing or local/regional brand management, including the development and/or implementation of brand guidelines.
Prior experience working with healthcare professionals.
Prior experience with content development, asset management, precision marketing, and digital analytics.
Demonstrated track record of marketing leadership including integrated communications planning, advertising, new product launches, and/or business plan development.
Location & Travel:
This role is based in Jacksonville, FL
Requires up to 25% travel, domestic & international.
Johnson & Johnson Family of Companies are equal opportunity employers, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, protected veteran status, disability status, or any other characteristic protected by law.
Primary Location NA-US-Florida-Jacksonville
Organization Johnson & Johnson Vision Care, Inc. (6094)
Job Function Product Management
Req ID: 2406161615W