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Go-to-Market Strategy Lead
Go-to-Market Strategy Lead-March 2024
New York
Mar 28, 2026
About Go-to-Market Strategy Lead

  Position Summary

  The Distribution Strategy Lead is a dynamic leader in the Go to Market and Market Management organization which aims to unlock market opportunity through the development and deployment of distribution strategies and tools that optimize focus and investment aligned to distribution priorities. The team delivers impactful go-to-market strategies across Group Benefit’s customer segments, offerings, and channels that enable the Group business to achieve its strategic goals.

  As a Distribution Strategy Lead, you are accountable for the creation of go-to-market strategies for emerging market segments and channels, and the development of customer segment value propositions and execution roadmaps. You will be responsible for ensuring cross functional alignment to enable the execution of our business plans and drive market leading top and bottom-line growth by identifying capability needs and developing market specific action plans to address gaps. Additionally, you will play a key role and provide input to the annual and multi-year strategic planning process in close collaboration with the Senior Leadership Team focused on identifying distribution priorities and quantifying related benefits. This will include defining and socializing distribution strategic priorities, key initiatives, and multi-year measures of success.

  This strategic leader will drive business growth by operating collaboratively in a cross functional and matrixed environment, supporting a full suite of products distributed through inside sales, brokers, general agencies, and other opportunities requiring a strategic view and tailored approach.

  You have

  Expertise in Group Benefits products, offerings and distribution models

  Leadership accountability for developing and implementing overall business strategies and operational efforts including tools, technologies, training, and departmental initiatives

  Background in development and management of strategic planning processes, including the quantification and prioritization of initiatives

  Ability to manage multiple projects simultaneously

  Ability to lead while adapting to changing business priorities and environments

  Strong executive presence and compelling presentation skills including presentation to senior leadership, as well as field stakeholders

  Ability to direct and drive execution across multiple key partner functions in a matrixed environment

  Consistent track record of exceptional performance, having delivered quantifiable impact on company revenue

  Strong financial and analytical acumen with business experience in a functional area

  Bachelor’s degree with a financial focus such as business management, economics, finance etc. Master’s degree preferred.

  You will

  Lead the development of channel, offering and capability go-to-market strategies across all customer segments to achieve Group Benefits strategic and financial goals and objectives

  Contribute to the ongoing development, refinement, and socialization of the Group Benefits distribution strategy, including supporting the annual strategic planning process and preparations for regular leadership meetings

  Inform strategic, operational, and investment activities ensuring Guardian’s position as a market leader and enabling future value creation

  Work and influence across market segments and functions on value proposition development, required capability identification, and investment prioritization

  Work closely with the Group Benefits leadership team to establish business wide imperatives, high priority initiatives, and measures of success

  Maintain and refine broker segmentation and align investments to segments that drive the most value

  Develop and maintain the business perspective on competitive, industry, and consumer trends

  Location:

  This role is hybrid with 2 days in one of our hub locations in Holmdel NJ, Hudson Yards NYC, or Bethlehem PASalary Range

  $114,080.00 - $187,415.00

  The salary range reflected above is a good faith estimate of base pay for the primary location of the position. The salary for this position ultimately will be determined based on the education, experience, knowledge, and abilities of the successful candidate. In addition to salary, this role may also be eligible for annual, sales, or other incentive compensation.

  Our Promise

  At Guardian, you’ll have the support and flexibility to achieve your professional and personal goals. Through skill-building, leadership development and philanthropic opportunities, we provide opportunities to build communities and grow your career, surrounded by diverse colleagues with high ethical standards.

  Inspire Well-Being

  As part of Guardian’s Purpose – to inspire well-being – we are committed to offering contemporary, supportive, flexible, and inclusive benefits and resources to our colleagues.

  Health Care

  Choice of [high deductible/copay] medical plans* with prescription drugs, including coverage for fertility and transgender inclusive benefits

  Dental plan

  Vision plan

  Health care accounts – flexible spending, health reimbursement, and health savings accounts

  Critical illness insurance

  Life and Disability Insurance

  Company-paid Life and Disability insurance plus voluntary supplemental coverage

  Accident insurance

  Retirement and Financial

  401(k) retirement plan with a company match, plus an annual age/service-based Company contribution and an annual profit-sharing contribution, if applicable

  Complimentary 1:1 financial guidance with a licensed Fidelity representative

  Time Off and Remote Work

  Flexible work arrangements (part in-person/part remote)

  Unlimited paid time off for most roles plus time off for volunteering, jury duty, voting, and bereavement

  Personal holidays for colleagues to use in recognition of religious, cultural, or civic days

  Paid parental leave and paid family and medical leave policies

  Emotional Well-being and Work-Life

  Emotional well-being, mental health, and work/life resources powered by Spring Health

  Wellness programs, including fitness program and equipment reimbursement

  Child, adult, and elder back-up care support through Bright Horizons

  Adoption assistance

  College planning

  Tuition reimbursement

  Student loan assistance

  Commuter benefits in select metropolitan areas

  Justice, Equity, Diversity & Inclusion (J.E.D.I.)

  Employee Resource Groups that advocate for inclusion and diversity

  J.E.D.I. certification and training programs

  Matching gifts/volunteering

  Benefits apply to full-time eligible employees. Interns are not eligible for most Company benefits.

  Equal Employment Opportunity

  Guardian is an equal opportunity employer. All qualified applicants will be considered for employment without regard to age, race, color, creed, religion, sex, affectional or sexual orientation, national origin, ancestry, marital status, disability, military or veteran status, or any other classification protected by applicable law.

  Accommodations

  Guardian is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Guardian also provides reasonable accommodations to qualified job applicants (and employees) to accommodate the individual's known limitations related to pregnancy, childbirth, or related medical conditions, unless doing so would create an undue hardship. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact [email protected] .

  Every day, Guardian helps our 29 million customers realize their dreams through a range of insurance and financial products and services. Our Purpose, to inspire well-being, guides our dedication to the colleagues, consumers, and communities we serve. We know that people count, and we go above and beyond to prepare them for the life they want to live, focusing on their overall well-being — mind, body, and wallet. As one of the largest mutual insurance companies, we put our customers first. Behind every bright future is a GuardianTM. Learn more about Guardian at guardianlife.com .

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