Description

　　You Lead the Way. We’ve Got Your Back.

　　With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

　　At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

　　Join Team Amex and let's lead the way together.

　　American Express Global Commercial Services (GCS), the leading provider of payments for small, mid and large corporations globally. The Marketing Strategy and Content team provides strategic thought leadership, engaging content, and enterprise connectivity to fuel impactful, efficient, and cohesive B2B marketing. The B2B content marketing team, a subset of this team, drives impact for our customers and American Express by providing differentiated educational and inspiring content that empower businesses.

　　The Director, Global B2B Content Marketing, will be responsible for bringing to life the evolution of Business Class, our global B2B content platform, through the creation of compelling and engaging content for the GCS small, mid-size and large market segments. The Director leads the development and execution of a connected content strategy, across multiple channels, engaging prospects and customers and driving consideration for and connection with American Express.

　　Key Responsibilities:

　　Lead team of high-performing direct reports in the development and execution of innovative content strategies and tactics that achieve business goals

　　Creates compelling and engaging content across formats and distribution channels to meet the needs of diverse audiences across segments

　　Builds strong partnerships with internal stakeholders to inform content creation and support organizational priorities,

　　Oversees all aspects of the creative development and production process delivering in a timely manner, high quality content that drive results.

　　Manages agency partners and vendors ensuring efficient use and allocation of budget resources.

　　Leverages customer, market insights, and key performance indicators to inform ongoing plan enhancements

　　Manages the Amex Business social media channels and oversees development and execution of social media strategy

　　Stays on top of content marketing and social media trends

　　Leads presentations and conducts conversations with stakeholders at all levels to share plans, gain input, and report progress against goals.

　　Minimum Qualifications:

　　7 years of relevant work experience

　　Strong content strategy and tactical plan development and execution experience

　　Demonstrated experience successfully managing creative/content production processes

　　Experience and knowledge of leveraging content to drive brand and product consideration

　　An editorial eye for content quality across copy and visuals

　　Exceptional interpersonal, communication, negotiation and influencing skills with the ability to work with stakeholders across different functions and with colleagues at all levels

　　Exceptional skill in driving results against aggressive timelines, managing multiple priorities and executing flawlessly

　　Experienced people leader with the ability to lead change

　　Deep understanding of a range of marketing channels

　　Passion for understanding customer behavior, evaluating the external marketplace, and designing what great marketing looks like

　　Preferred Qualifications

　　Previous experience developing and managing talent of various levels including hiring, development planning, coaching, and performance assessments

　　Bachelor’s Degree required, MBA preferred

　　Qualifications

　　Salary Range: $130,000.00 to $205,000.00 annually bonus equity (if applicable) benefits

　　The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

　　We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

　　Competitive base salaries

　　Bonus incentives

　　6% Company Match on retirement savings plan

　　Free financial coaching and financial well-being support

　　Comprehensive medical, dental, vision, life insurance, and disability benefits

　　Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need

　　20 weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy

　　Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)

　　Free and confidential counseling support through our Healthy Minds program

　　Career development and training opportunities

　　For a full list of Team Amex benefits, visit our Colleague Benefits Site .

　　American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.

　　Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.

　　We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

　　US Job Seekers/Employees - Click here to view the “Know Your Rights” poster and the Pay Transparency Policy Statement.

　　If the links do not work, please copy and paste the following URLs in a new browser window: https://www.dol.gov/agencies/ofccp/posters to access the three posters.

　　Job: Marketing

　　Primary Location: US-New York-New York

　　Schedule Full-time

　　Req ID: 24000327