Kforce has a client that is seeking a Digital Web & Marketing Analytics Manager in Boston, MA.Key Tasks:

　　Digital Web & Marketing Analytics Manager will recommend practical insights by diving deeper into site experience data (site optimization, customer journey, audience identification, segmentation)

　　Analyze online user behavior, conversion data and customer journeys, funnel analysis

　　Ensure accurate website reporting and tagging for Company North America and Western Europe platforms

　　Partner with Testing & Site Optimization to deliver deeper testing analysis

　　Develop and perform quality checks on data for both ad hoc and ongoing processes

　　Be a collaborative partner to our internal stakeholders including business and technology partners

　　Be proactive in supporting cross functional teams (UX, Product, Testing) to turn data in to insight and action

　　Collaborate with key stakeholders to integrate insights into the planning process

　　As a Digital Web & Marketing Analytics Manager, you will enhance & maintain ongoing reporting needed to help the business monitor trend(s)

　　Enable the business to self-serve through building out a reporting repository and documenting best data pulling practices

　　Be a thought partner to help create an Insights foundation rooted in experience analytics

　　Bachelor or Master's degree in a technology or quantitative field such as Engineering, Marketing, Business or Economics

　　Must have 6-8 years of proven ability in web analytics, digital marketing, and site optimization roles leveraging data and insights to drive recommendations

　　Expertise with Adobe Analytics, Google Analytics, or similar web analytics tools (variables, events, segments, dimensions, custom queries, etc.), and tag management tools (e.g., GTM, DTM, etc.)

　　Understanding of how to use digital media, performance marketing and emerging channels such as paid search (Google ads), paid social (Facebook, Instagram ads), email, affiliates etc. to drive customer acquisition and retention

　　Proficient in Excel and PowerPoint; Strong understanding of CDP and DMP platforms (Segment, Tealium Audience Stream, Adobe Audience Manager, etc.)

　　Excellent communication skills including the ability to influence decision makers and internal clients

　　Critical thinking and problem solver

　　Positive demeanor and willingness to learn new things

　　Excellent time management and ability to prioritize multiple work streams

　　Experience in SQL a plus

　　The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

　　We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

　　Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

　　This job is not eligible for bonuses, incentives or commissions.

　　Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

　　Compensation Type:HoursMinimum Compensation:57.00Maximum Compensation:70.00