INTRODUCTION TO AM GENERALAM General develops and builds specialized ground vehicle systems that get the US Armed Services and our allies to and from their mission safely. Our innovative spirit delivers advanced, rugged, resilient, and dependable mobility solutions. We are one team dedicated to producing the best products for our customers. We have a collective understanding that at AM General our purpose is to serve those who serve to protect us.We R.I.D.E. with Sgt. Smith!We are ResponsiveWe have IntegrityWe are DynamicWe exhibit ExcellencePRINCIPLE DUTIES AND RESPONSIBILITIESCreate and execute the overall digital marketing strategy and build and execute digital marketing planThink strategically to translate large concepts into consumable sound bites for social channelsDevelop visual assetsPossess knowledge of graphical tools in Adobe Suite and use them to develop assets for social media and website contentExperience developing short form/social video a plusCopywriting and content creation for websites and social media accountsManage, improve, and provide analysis of online content, considering SEO and Google AnalyticsMeasure ROI and KPIsPrepare and manage digital marketing budgetEngage in media monitoring and social listening, communicating results to leadership, such as reports, dashboards, or presentationsMonitor competition and provide suggestions for improvement and advise the team on issues, trends and emerging digital marketing platforms and servicesStay up to date with latest technology and best practicesKNOWLEDGE AND SKILLS3-5 years of relevant experience as a Digital Marketing Specialist or similar roleBachelors degree in marketing, advertising, or equivalent experienceDemonstrated skills in digital strategy developmentProficient in WordPress, LinkedIn, Facebook, Instagram, Twitter, and Google AnalyticsAbility to strategically communicate with differing audiencesHigh level of communication skills written and oralAbility to maintain workflow of several projects simultaneously under the pressure of multiple deadlinesMust be able to work independently and take initiative in problem solving and decision-makingDefense or military experience is highly desired for this positionShould possess the ability to translate large, often complex, concepts into consumable and effective sound bites on our digital platformsPHYSICAL EFFORTSight: must be able to regularly read computer screen, reports, and various documents with detail and clarity to accomplish work tasks in a safe and efficient manner, including regular use of adequate close vision, distance vision, color vision, peripheral vision, and ability to adjust focusHearing: must be able to regularly hear well enough to communicateHand-Eye Coordination: must be able to regularly coordinate ones eyes with ones fingers, wrists, or arms to move, carry, or manipulate objects or to perform other job-related tasksManual Dexterity: must be able to regularly make quick, accurate, skillful, and coordinated movement with hands and arms to grasp, place, move, or use objects such as phone, computer, and other office equipment, tools, or controlsAgility: must be able to regularly bend, stretch, twist, or reach out with the body, arms, or legs to perform job tasks, including the ability to move throughout all areas of the facility, Companys property surrounding facility, or additional work areasClimbing / Kneeling: must be able to occasionally climb, kneel, bend over, stoop, kneel, crouch, or crawl, with balanceLifting: must be able to occasionally lift up to 25 pounds with or without assistancePhysical Strength: must be able to occasionally lift, push, pull, or carry objects using hands, arms, back, abdominal muscles, shoulders, legs, or a combination of these muscle groups