Reference #: 14674Are you interested in being part of an innovative team that supports Westinghouse's mission to provide clean energy solutions? At Westinghouse, we recognize that our employees are our most valuable asset and we seek to identify, attract and recruit the most qualified talent while recognizing and encouraging the value of diversity in the global workplace!

　　The Marketing Communications (MarCom) lead will develop the strategy, execution and measurement of all marketing communications activities, both digital and traditional MarCom activities in support of the business objectives.

　　Overview of Activities Include But Are Not Limited To:Global Brand Management + Events/Tradeshows + Product/Service Launches and Promotion + Value Props + Customer Presentations and RFPs + Digital Media (web, social, lead gen) + Advertising + Collateral Development + Multi-media/video creation + Email Programs + Case Studies + Podcasts + Website

　　Your Day to Day:Content/DeliverablesProvides leadership to create results-oriented, integrated marketing campaigns that drive awareness and demand aligned with growth programsCreates value-driven messaging, content marketing strategies and measurable outreach programs that resonate with key target audiences at all stages of the sales funnelManages the product launch process and continues to promote those products as part of a larger offering through audience-focused content and campaignsDevelops strategic MarCom plans in alignment with marketing and communications goals, ultimately contributing to business objectivesEnsures brand consistency both internally and externallyEffectively manages budget allocations; provides accurate forecasts; processes, tracks and reconciles supplier invoicesManages agency landscape and all related projects with external and internal agencies and groups (i.e., media, creative, digital, content marketing)IndustryActively monitors regional industry trends and competitor activities to enable proactive development of strategies to exploit opportunities and circumvent threats.Pitches and places stories about Westinghouse as a leading global technology companyAnalyticsEstablishes campaign KPIs and ensure performance meets or exceeds target resultsUses analytics to measure the effectiveness of campaigns, digital content and events, both virtual and in-person, and turns metrics into actionable insights for continuous improvementCollaborationCollaborates with product team to identify target audience segments and buyer personas and builds relevant marcom strategies to drive desired target audience behaviorsCollaborates with cross-functional teams to ideate & execute specialized customer-facing collateral, per company objectives and branding guidelinesLiaises with internal and external parties, building positive relationshipsIdentifies and leverages cross-business promotional opportunitiesPositions executives and serves as spokesperson on key issues while developing and strengthening company's relationships with key 3rd parties, industry and trade reportersServes as a strategist and communications counselor to Marketing and Revenue Operations teams for both internal and external audiences on brand narrative for Westinghouse, crisis management, and creative campaigns and launches

　　Who You AreBachelors Degree in marketing, digital marketing, marketing communications preferred, business or other related field also consideredMinimum 8 years experience in marketing, marketing communications or content marketingMust be legally authorized to work in the United States without company sponsorship, now or in the futureExcellent communication skills, oral and written along with demonstrated ability to work independently as well as collaboratively in a multi-department, multi-stakeholder environment where priorities and participation shiftExcellent planning, organizational, project and time management skills

　　Why Westing ouse?Westinghouse Electric Company is the global nuclear energy industry's first choice for safe, clean, and efficient energy solutions. We enable our delivery of this vision by living our value system:Safety and QualityIntegrity and TrustCustomer Focus and InnovationSpeed and Passion to WinTeamwork and Accountability

　　Westinghouse offers competitive benefits to all our employees around the globe to keep them healthy and enhance their well-being. In the U.S., the following are representative of what we offer:Competitive SalaryComprehensive Health, Wellness and Income Protection Benefits401(k) Savings Plan with Company MatchPaid Vacations and HolidaysOpportunities for Flexible Work ArrangementsEducational Reimbursement ProgramEmployee Referral Program

　　While our Global Headquarters are located in Cranberry Township, PA, we have over 9,000 employees working at locations in 19 different countries. You can learn more by visiting.EOE of Minorities / Females / Vets / Disability.Get connected with Westinghouse on social media:|

　　Westinghouse is an Equal Opportunity Employer -- Minority / Female / Disability / Vet

　　As an equal opportunity employer, Westinghouse Electric Company, LLC is committed to a diverse workforce. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnams Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact Westinghouse for assistance.