Description

　　Robert Half is looking for an experienced, knowledgeable Digital Marketing Specialist to join our client. We need a professional who can keep tight control of the bottom line while expertly navigating the ins and outs of marketing strategy, analysis and campaign execution.A customer-first mindset and experience improving online customer experiences, implementing marketing technology solutions, and following inbound marketing practices are also requirements of the job. Do you have strong decision-making and interpersonal skills and a detail-oriented approach? Then we want to hear from you! You will be responsible for planning and implementing digital initiatives that support the sales and marketing strategies of our client. With support from the Marketing Manager, you will oversee the company's brand image and voice through the development of strategies and content across the digital landscape of owned sites, social media, partner platforms and paid media.

　　Key responsibilities

　　Help with other project tasks related to print, direct mail and data management as needed

　　Work with creative and technology vendor partners to meet expectations on brand compliance, deadlines and budget

　　Own and improve the social media presence of the company

　　Identify trends and insights with executive leadership and share thought leadership

　　Constantly improve job knowledge by taking advantage of educational opportunities and reading trade publications

　　Create and implement digital marketing initiatives based on the sales and marketing strategy to meet objectives in customer acquisition, growth and retention, and reactivation

　　Prepare reports to track the performance of digital marketing campaigns

　　Improve user experience by supporting updates of the online customer portal

　　Discover ways to enhance the company's website through creative landing pages, blog posts and SEO

　　Own the maintenance of timelines, statuses, and updates for digital projects

　　Work on new tests and strategies to optimize spend and performance of paid digital campaigns

　　Develop content that will engage the company's customers and partners

　　02720-0012885134

　　Requirements

　　Knowledgeable in enhancing the frontline customer journey, driving traffic to a company's main site

　　Must have experience in both strategic multichannel marketing and maintaining digital brand consistency

　　Well-informed in SEO/SEM, PPC, Social Media, Email marketing, Digital Ad displays, Retargeting, CRM

　　An outstanding talent in branding digital brands with strong ROI

　　Awareness of Content Management System (CMS) & Digital Marketing System (DMS)

　　Adept in vendor management

　　Strong collaboration and communication skills

　　A healthy mix of initiative and skill

　　02720-0012885134

　　Innovation starts with people.®

　　Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

　　Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

　　All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

　　© 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https:///www.roberthalf.com/us/en/terms) .