Site Name: Vietnam - Ho Chi Minh City

　　Posted Date: Dec 14 2023

　　This role will be responsible for defining the Go-to-market (GTM) strategy for selected brands, which will be promoted only via digital channels such as website, chatbots, social media, webinars, emails etc. Digital GTM Manager will craft Digital Only (DO) brand strategies and communicate campaign requirements to regional/global digital campaign execution team. He/she will track and monitor the A&P spends and allocated budget to optimize the spends. He/she will also be responsible for monitoring the effectiveness of digital campaigns and accordingly, revise the brand strategy and improve the campaign planning

　　Primary Duties & Responsibilities:

　　Brand Strategy, Campaign and P&L PlanningDevelops strategic plan for the select digital brands and productsDevelops brand goals, defines, and reviews brand positioning and competitive differentiation, digital channels, and messaging in all aspectsDesigns and drives campaign planning for awareness, engagement, content, and social media strategy for the brand, ensuring continuous conversation and engagement in tune with the target HCPs and their preferences and needsDefines the strategy for digital campaigns and collaborates with relevant regional/global team (responsible for campaign execution) for successful campaign executionLeads P/L planning (including A&P spends) and budgetary control of the digital brands and its digital marketing and channelsMonitors brands'performance to effectively market assigned products/services in collaboration with regional/global teamsEnsures proper digital portfolio management to meet LOC (country) revenue/performance targetsEnsures affiliate marketing plans are aligned with the strategy and portfolio imperatives and are reviewed and challenged/remedied as neededPerformance TrackingMonitors, analyzes, and evaluates brand performance and key stakeholders feedback to generate new/innovative ideas to improve the brand performance and enhance the key stakeholders experience (CX)Devises strategies to drive engagement of digital brands and products, tracking conversion rates and driving ongoing timely improvementsActs on content effectiveness insights to ensure an optimal mix of scientific / promotional / pull & push content for meeting the information needs of the target key stakeholders, with the right usability, design, and purposeful contentCross-Functional CollaborationShares campaign requirements with relevant regional teams to support the delivery and execution of local brand strategyLiaises with regional teams to design campaigns and collaterals for the product/service that are effective and appropriate for the target HCP segmentWorks collaboratively with the Business Unit Directors (BUDs), and Medical teams to incorporate local HCP insights & brand objectives/ performance goals in campaign planningProject Management & SupportFormulates a clear and well-communicated project management plan for digital GTM executionInitiates and supports the selected local activities to achieve digital impact and other relevant growth targets across brandsEnsures the availability of the right level of digital competencies and resources within the organization and via partners/vendors*LI-GSK

　　Why you?

　　Basic Qualifications:

　　We are looking for professionals with these required skills to achieve our goals:Bachelor's Degree in Pharma, Sales, Marketing, or any other related discipline. MBA preferred. 4+ years of directly related or relevant experience, preferably in brand management, marketing, or key stakeholders engagement in pharmaceutical industry.Preferred Qualifications:

　　If you have the following characteristics, it would be a plus:Digital Marketing CertificationsBrand Management CertificationsData Analytics CertificationsProject Management CertificationsMS Office suiteWeb Analytics tools like Google AnalyticsCRMs like Veeva, SalesforceMarketing automation tools like SFMC, PardotWhy GSK?

　　Our values and expectations are at the heart of everything we do and form an important part of our culture.

　　These include Patient focus, Transparency, Respect, Integrity along with Courage, Accountability, Development, and Teamwork. As GSK focuses on our values and expectations and a culture of innovation, performance, and trust, the successful candidate will demonstrate the following capabilities:Operating at pace and agile decision-making - using evidence and applying judgement to balance pace, rigour and risk.Committed to delivering high quality results, overcoming challenges, focusing on what matters, execution.Continuously looking for opportunities to learn, build skills and share learning.Sustaining energy and well-being.Building strong relationships and collaboration, honest and open conversations.Budgeting and cost-consciousness.Why Us?

　　GSK is a global biopharma company with a special purpose - to unite science, technology and talent to get ahead of disease together - so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns - as an organization where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to positively impact the health of 2.5 billion people by the end of 2030.

　　Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it's also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves - feeling welcome, valued and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

　　Important notice to Employment businesses/ Agencies

　　GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.