Job Description :

　　Digital Content Transformation Lead - Europe Hub

　　Location : Dublin

　　Contract type: Permanent

　　About us

　　With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 27,000 people come together at Diageo to build the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world. We’re ground-breakers, revolutionising eCommerce in one of the fastest accelerating areas of our business. We embed eCommerce at the heart of everything we do, crafting innovative digital solutions across our leading portfolio of iconic globaoutstandingl brands. We are undergoing a major digital transformation, sought at enabling its brands to connect with consumers in outstanding ways. Our vision is to win in the next generation celebration, engaging and delighting our consumers with extraordinary leading experiences resulting in greater brand equity and growth. To achieve this, Diageo is implementing an audacious plan focused on driving more significant interactions and experiences with its brands, improving its digital presence, and gaining a deep understanding of its end consumers through data. This role is part of the newly created European digital hub based in Dublin, which was chosen for its thriving innovation, social and start-up community, and ability to attract top talent and entrepreneurs. The hub will function as an “extension” of the Digital Factory—a shared service to focus on technical details of digital and data-driven marketing and consumer activation. If you are passionate about delivering extraordinary experiences, building and leading teams, and driving growth through digital transformation, then we want to hear from you!

　　What you’ll be doing : As the Digital Content Transformation Lead, you will be a key player in driving digital innovation and revolutionizing content production and distribution across Europe. Your expertise will help boost content performance and drive commercial results, while crafting measurable efficiencies and reinvestable savings. As a trusted partner to markets and brands, you'll work to reduce the time and investment required for content creation, localization, and optimization.

　　Your main responsibilities will be:

　　Build and be responsible for active Test & Learn Roadmap across markets and brands, that cultivates a culture of continuous improvement & optimisation across digital content touchpoints.

　　Collaborating with Local and Global Digital partners to ensure consistent use of KPIs and metrics and build out our picture of success.

　　Supervising our content adaptation program to ensure standard processes are met in all markets, applying ground breaking tools like GRIP and Creative X analytics.

　　Ensure that A+ content is readily accessible and syndicates out to critical domains where applicable (initially for 3rd Party / Owned Digital Shelf, and beyond)

　　Streamlining how global brand assets reach our local media suppliers and retailers at speed and fit for use.

　　To measure your success, you will conduct robust / frequent M&E to demonstrate that your interventions are meeting (globally aligned) metrics: increased quality scores, decreased delays in brand activations online and reduced spend on content adaptation.

　　Join us in this exciting opportunity where you can make your mark as we transform the digital world!

　　What you will have :

　　10 years of digital content experience. The right candidate will be able to demonstrate how they have embedded new digital content techniques and operational models, driving growth at scale across a business.

　　A comprehensive record of ‘full funnel’ work, including extensive experience in content across search, eCommerce and biddable.

　　Experience with DCO and understanding of the value of modular content is a plus.

　　Systems thinker. You create processes that are built to last and ensure that these are in service of liberating markets from manual labour of creating assets that already exist elsewhere.

　　Change agent. You are an organized leader who encourages the people around to do work in a unified and codified way, in service of flighting digital content more easily.

　　You have a track-record of implementing new processes, tools or systems that encourage digital transformation.

　　Excellent verbal and written communications skills. Must be able to communicate complex information in a simple, straight-forward, persuasive way.

　　Consistent track record to lead multiple projects simultaneously, while being very diligent

　　Ability to influence, persuade and lead broader teams.

　　Ability to confidently present plans and ideas, often to a senior audience

　　Self-starter who is comfortable with a rapidly changing environment

　　Used to working with a variety of stakeholders and forming relationships

　　Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity. We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the outstanding contribution each person brings. Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying. Character is everything.

　　Worker Type :

　　Regular

　　Primary Location:

　　St James Gate

　　Additional Locations :

　　Job Posting Start Date :

　　2024-01-19

　　With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.

　　Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.

　　With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.

　　DRINKiQ

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