Job Description :

　　Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose – Celebrating life, every day, everywhere – has an important role in our company, for our people, our diversity, our brands, in how we perform and how we create shared value.

　　About the Role

　　The Customer Activation team for the Nordics works closely with our key account and sales team to build relationships and understand the needs of customers and consumers. The team also works closely with our brand teams in order to ensure the brand strategies are implemented in a locally relevant manner.

　　In this role as Senior Customer Activation Manager, you, will sit right at the heart of business collaborating with internal and external partners ensure they have all the insights, growth drivers and tools they need to deliver stellar execution of Diageo’s commercial plan to shift consumer and shopper behavior to achieve Diageo’s financial and market share ambition.

　　You will be working with a cluster of markets: Norway, Sweden and Finland and report directly to the Head of Customer Activation, Nordics.

　　Understanding the customer needs by channel to pinpoint the activation priorities that deliver the greatest impact on shopper behaviour and foster the highest return on investment per market will be a key element of this role.

　　You will lead and nurture a team of 2 - 4 FTEs.

　　This job will allow you to demonstrate your strategic competence in a dynamic collaborative environment. If you are looking for a commercial leadership role with significant business impact, this one is for you!

　　Responsibilities include but are not limited to the following:

　　Lead and develop a team of Customer Activation Managers

　　Build the activation plans around the shopper marketing activities by channel by programme and activity feeding into the one commercial plan

　　Oversee brilliant activation of the commercial calendar partnering customers, supply, and agencies to build a world class activation machine for the managed part of the business: Whisky & Innovation

　　Lead the perfect delivery of all assets and tools to deliver great activation for key brands and customers.

　　Understand customer needs by channel to pin-point the activation priorities that deliver the greatest impact on shopper behaviour

　　About You

　　5+ years’ experience in a marketing/project management/commercial role in the FMCG business leading to a strong end to end commercial FMCG understanding

　　A history of working with marketing, trade marketing, or in commercial/sales roles.

　　Passion for creating experiences for customers and consumers

　　Problem solver and teammate who can deal with ambiguity and adapt quickly

　　Analytical skills, decision making based on data and insights

　　Experience working with multiple geographies and cultures is preferred

　　Proficient in English. A Nordic language is a plus.

　　Experience leading a team (directly or indirectly) is preferred but not required

　　Our offer

　　An inclusive company culture that puts employees and their development first

　　A competitive salary with bonus & benefits

　　An excellent parental leave policy

　　A flexible work policy

　　Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

　　We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

　　Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.

　　Worker Type :

　　Regular

　　Primary Location:

　　Copenhagen

　　Additional Locations :

　　Job Posting Start Date :

　　2024-01-18

　　With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.

　　Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.

　　With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.

　　DRINKiQ

　　What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ (https://www.drinkiq.com/en-gb/)