Introduction

　　The Marketo SME will be responsible for building and executing the end to end of robust inbound and outbound campaigns with an emphasis on continuous optimization. Highly specialized and skilled role with deep knowledge in audience segmentation, response routing and nurture programs that ensure digital campaigns drive revenue to the business. Skilled to match pace of IBM's transformation initiatives and keep current on marketing technology capabilities, perpetually.

　　Your Role and Responsibilities

　　Builds and publishes complex end to end programs on Marketo independently, based on specifications

　　Proactively suggests improvements to campaign design

　　Understands Marketing Automation in overall Marketing structure

　　A/B Testing and Optimization

　　Delivers operations reporting and optimization

　　Data management and governance

　　Email deliverability

　　Partners to define and deliver against KPIs

　　Shows deep understanding of databases and reporting tools and metrics for troubleshooting and executing stakeholder requirements

　　Represents discipline on transformation projects and key marketing initiatives

　　Executes within Marketo across all Core and Hub requirements

　　Delivers other tasks related to the Adobe Tools in the context of the marketing transformation.

　　BLRMCC_23

　　Required Technical and Professional Expertise

　　Marketo / Unica / any Marketing Automation tool knowledge is critical to success in this role

　　A/B Testing and Optimization knowledge is an advantage

　　Email marketing, basic SQL & basic HTML knowledge is an advantage

　　Logical thinking

　　Analytical and data driven

　　Good communication and collaboration skills

　　Preferred Technical and Professional Expertise

　　Attention to details

　　Change and growth-oriented mindset

　　Curiosity and ongoing learning desire

　　About Business UnitIBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

　　This job requires you to be fully COVID-19 vaccinated prior to your start date and proof of vaccination status will be required before your start date. During the Onboarding process you will be asked to confirm your vaccination status, in case you are unable to get vaccinated for any reason, you can let us know at that stage. Please let us know if you are unable to be vaccinated due to medical or religious reasons. IBM will consider such requests on a case by case basis subject to submission of required proof by the candidate before a stipulated date.

　　Your Life @ IBMIn a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

　　Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

　　Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

　　Are you ready to be an IBMer?

　　About IBMIBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

　　Location StatementWhen applying to jobs of your interest, we recommend that you do so for those that match your experience and expertise. Our recruiters advise that you apply to not more than 3 roles in a year for the best candidate experience.

　　For additional information about location requirements, please discuss with the recruiter following submission of your application.

　　Being You @ IBMIBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.