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Culturelle Brand Manager - Cromwell, CT
Culturelle Brand Manager - Cromwell, CT-March 2024
Cromwell
Mar 31, 2026
About Culturelle Brand Manager - Cromwell, CT

  Culturelle Brand Manager

  Location: Cromwell, CT

  Hybrid

  As Culturelle Brand Manager, you will drive brand profitability and sales through development of brand strategies, marketing plans, commercial innovation, packaging and promotional programs.

  At dsm-firmenich, being a force for good is not optional. Diversity, Equity & Inclusion is a shared responsibility woven into our daily work, benefiting to our People, Customers & Communities and driving business value. Equal access to opportunities is a given, belonging is a shared feeling, authenticity is celebrated.

  This is for our i-Health division where we develop, market and distribute branded products that support health and wellness. Learn more here: https://dsmihealth.com/

  This position is eligible for the Hybrid Working model, spending 2 days in the Cromwell, CT office and the remaining weekdays at a home office in the greater NY/Hartford/greater Boston metro area that is commutable to Cromwell, CT.

  Responsibilities:

  Drive all strategic activities that support brand objectives including annual planning, advertising development, new product launches and packaging

  Partner with Sales and Sales Strategy teams on strategic initiatives and trade presentations via participation in sales calls to retailers, trade show attendance

  Act as the Brand Champion to manage P & L to deliver planned sales and profit

  Forecast and develop annual budget, oversee and manage spend

  Manage agency initiatives in support of brand business objectives, maximizing investment and driving growth, including advertising, digital and PR programs

  Research and anticipate category and market trends to develop and execute annual and long-range business plan, including solid analyses that support overall brand recommendations

  We bring:

  A rich history and a promising future of bold scientific innovation and passionate creation with our customers;

  A space to grow by encouraging and supporting curiosity and an open mindset;

  A culture that prioritizes safety and well-being, both physically and mentally;

  The opportunity to work for a company where sustainability is much more than a claim and is core to our strategy and purpose;

  A flexible work environment that empowers people to take accountability for their work and own the outcome;

  Barrier-free communities within our organization where every employee is equally valued and respected – regardless of their background, beliefs, or identity;

  You bring:

  BA/BS, MBA degree preferred

  5+ years experience CPG Brand Marketing (Brand Manager)

  Broad knowledge of industry, in-depth knowledge of CPG products, packaging, and competitive marketplace

  Budgeting, forecasting, and analytical skills required

  Exceptional proficiency in written and verbal communication, demonstrated aptitude in delivering compelling presentations, and a proven track record of leadership and effective cross-collaboration skills

  Required travel of up to 15% (domestic and internationally) to attend consumer research/focus groups, trade shows and/or customer meetings

  dsm-firmenich is fully dedicated to inclusion because when people feel engaged and empowered, their creativity and innovation drives unprecedented progress. We aim to build a workplace where opportunity really is equal, so everyone can thrive. We do not discriminate: there’s a place for everyone at dsm-firmenich.

  dsm-firmenich is an Equal Opportunity and Affirmative Action Employer. dsm-firmenich people are as diverse as our customers. For us that includes a commitment to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law.

  We are committed to providing reasonable support for disabled applicants in our recruiting process. Should you need assistance, and are comfortable to share this, please let us know.

  About dsm-firmenich

  As innovators in nutrition, health, and beauty, dsm-firmenich reinvents, manufactures, and combines vital nutrients, flavors, and fragrances for the world’s growing population to thrive. With our comprehensive range of solutions, with natural and renewable ingredients and renowned science and technology capabilities, we work to create what is essential for life, desirable for consumers, and more sustainable for the planet. dsm-firmenich is a Swiss-Dutch company, listed on the Euronext Amsterdam, with operations in almost 60 countries and revenues of more than €12 billion. With a diverse, worldwide team of nearly 30,000 employees, we bring progress to life™ every day, everywhere, for billions of people. www.dsm-firmenich.com

  Please note this is a direct search led by dsm-firmenich. We only accept applications from candidates, not from agencies nor subject to agency’s fees, percentages or similar.

  #ext

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