Job Purpose
The Consumer & Market Insights (CMI) Assistant Manager will be responsible for analyzing market data to identify business issues and opportunities, competitive landscape, trendspotting and innovation ideas that support business growth, leading real-time management of innovation projects including post-launch monitoring, as well as piloting innovation methods & approaches. He/she will partner cross-functional Personal care Philippines team in measuring in-market performance and identifying opportunities to harness growth.
Key Accountabilities
Lead real-time management of innovations projects, from ideation/co-creation, mix developmental learnings (qual/quant) and testing
Identify & integrate consumer insights into various innovation projects. This will include funnel innovations & renovations on Core and NPD.
In-charge of tracking innovation performance by setting up NPI tracking (incrementality KPI, 100 days innovation, etc)
Responsible for building and developing relationships with the global-wide Innovation team and across key business partners including CTI, Marketing, R&D and Finance.
Responsible for measurement and generation of insights from continuous research (retail data, consumer panel, brand tracking) and people voice programs to assigned Country Category Business Team (CCBT)
Support the CMI Lead in delivering category, brand and innovation performance insights at a local division level
Role Requirements
With 5-6 years of Data Analytics and Market Research experience
Strong analytical thinking and communication skills to present clearly, simplify complex topics and influence decision-making
Fully operational with analyzing any type of research data (retail audit, consumer panel, brand tracking, strategic researches) and synthesizing different data sources to identify growth levers or diagnose performance
Good knowledge of market research fundamentals – design and management of qualitative and quantitative research, particularly mix development
Innovation research experience and data analytical skill is a must
At ease in a facilitation role – helping to stimulate idea generation, thriving to co-create ideas with the Business
A team player – highly collaborative, accountable, open minded who likes to work in a rapid and agile way
Passion for data analytics, innovation, trends and creativity
Consumer Love – acute ability to put human first and ‘be in the search mode’ to unleash true human needs, adding value to people’s lives
En tant qu'employeur responsable et inclusif, Unilever est attentif à la diversité et à la mixité de ses équipes. Nos recruteurs sont engagés et veillent à l'application de processus de recrutement non-discriminants.
Tous nos postes sont ouverts aux personnes en situation de handicap et Unilever accompagne ses collaborateurs dans la mise en place d'éventuels aménagements de poste et de dispositifs d'accessibilité.
Job Category: Marketing, Márketing, Commercialisation
Job Type: CMI Supervisor
Industry: UnileverExperiencedProfessionals