Job Description Position Title:             Community Marketing Liaison

　　FLSA STATUS:                     Exempt

　　REPORTS TO:                     Executive Director of Home Health and Hospice Services

　　SUPERVISES:                       N/A

　　DEPARTMENT:                  Home Health and Hospice Services

　　COMPANY:                          MHS/The Overlook 

　　**Franklin and Hampshire Counties

　　POSITION SUMMARY :

　　The Community Marketing Liaison is a team player with sales and marketing experience and solid relationships in the healthcare field. A Community Marketing Liaison must be persuasive, flexible, driven, well-mannered and accurate.  A Community Marketing Liaison must have the ability to interact with all customers, both internal and external with the professional and diplomacy necessary to portray The Overlook in a positive manner.  Must possess superlative communication and interpersonal skills across all levels while maintaining sensitivity to resident/patient needs. A Community Marketing Liaison must represent The Overlook at appropriate places, events and functions and act as a liaison between all Overlook services and its accounts.

　　The Community Marketing Liaison is responsible for generating client referrals from professional referral sources for The Overlook’s Home Health and Hospice Services. The ideal candidate must have 3-5 years of experience in sales in marketing focusing on Home Health and Hospice with a proven track record of success and achieving agency/organizational referral goals, and a skillset for developing solid referral relationships in the healthcare field. The Community Marketing Liaison is responsible for meeting and or exceeding specific referral and census goals.

　　PRINCIPLE DUTIES/ESSENTIAL FUNCTIONS :

　　The following duties are normal for this position.  This list is not to be construed as exclusive or all inclusive.  Other duties may be required and assigned.

　　Acts as a key player in the overall vision for Home Health and Hospice Services at The Overlook.

　　Market Intelligence and Sales Planning:

　　Gathers and uses market data to maximize potential referral sources and increase sales

　　Follows future trends in territory and responds preemptively to market changes

　　Maintains existing and expands new customer base by developing relationships with the following key stakeholders:

　　Hospital Case Managers/Discharge Planners

　　Directors and nursing personnel from area clinics and nursing homes

　　Physicians

　　Insurers and case management firms

　　Elder Law Attorneys

　　Community Agencies

　　Conducts extensive research on assigned territory and develops and implements plans and goals to cultivate new business with key stakeholder groups and nurture existing accounts, in pursuit of meeting weekly, monthly and annual referral goals.

　　Identifies and overcomes barriers to referrals and addresses any obstacles to achieving results.

　　Develops and presents a territory/ sales plan for assigned accounts.

　　Expands customer base by constantly identifying potential new accounts.

　　Meets or exceeds weekly, monthly and quarterly goals established with manager.

　　Activity and Activity Management:

　　Pre-plans weekly marketing activities in accordance with a monthly activity/marketing plan to ensure all goals are met.

　　Performs regularly scheduled sales calls to reach monthly goals

　　Keeps accurate records and logs of all sales activity in accordance statistical and regulatory requirements and company process/procedures/tools.

　　Manages and coordinates referrals from providers, facilities or any other referral source.

　　Coordinates and attends related trade shows, conferences and events, as approved by manager.

　　Other Responsibilities:

　　Maintains and monitors spending in regards to expense accounts.

　　Attends external meetings as needed.

　　Rotates holiday coverage as requested.

　　Adheres to OVNA and MHS policies and procedures.

　　Participates in quality management and safety activities, as needed.

　　QUALIFICATIONS :

　　Educational Requirements and Experience:

　　Post High School education - required

　　A Bachelor’s degree in business, public relations/marketing or health care related field or Graduate of an accredited school of nursing, physical therapy, occupational therapy or social work - preferred

　　Experience in Home Health, Hospice and Long-Term Care screening and/or sales experience - preferred

　　Minimum of three to five years in Sales and Marketing experience working in a health care field - required

　　Valid MA driver’s license and reliable transportation - required

　　PHYSICAL REQUIREMENTS/WORKING CONDITIONS :

　　Works primarily indoors in a climate controlled setting.

　　Possible exposure to unpleasant odors.

　　Possible exposure to chemicals as identified in the MSDS Manual.

　　Must be able to exhibit emotional intelligence and have experience working in difficult settings and environments.

　　May work beyond normal working hours and on weekends and holidays when necessary.

　　Required to travel to multiple work sites and up to 200 miles per day.

　　COMMUNITY OVERVIEW:

　　The Overlook is a non-profit organization operating since 1911 and offering a full continuum of care and services for older adults in MA. The organization embraces its rich history and heritage, owning and managing 218 Independent Living Apartment Homes and Cottages, 28 Enhanced Care Private Suites, a 14- Suite Assisted Living Memory Care neighborhood, 27-unit Short-term Post-Acute Rehabilitation, 112-bed Long Term Care Skilled Nursing, as well as Home Health, Hospice, Palliative Care, Private Duty and Care Management divisions.

　　The Overlook and its 3 subsidiaries are based in Charlton, MA, with satellite home health and hospice offices across the state. The organization employs approximately 600 talented and compassionate Team Members and serves 1,500+ Residents/Patients.

　　The Overlook has a Vision to design a mixed-use Community beyond its singular function as a Retirement Community, a pedestrian-friendly, walkable "Village Center" environment, with select retailers, restaurants featuring fresh, locally sourced food, a brewery, a large banquet, and events center, enriching programs, health and wellness-focused on mind, body and spirit, and more. The Overlook’s bucolic setting on 450 acres of beautiful New England countryside, 16 miles of nature trails, a dog park, and a wealth of amenities offer limitless possibilities in helping us reposition our Campus.

　　THE OVERLOOK WAY:

　　All Team Members of The Overlook must embrace and commit to conducting themselves at all times in support of our 28 Guiding Principles, Culture of Excellence, and core values, which form the foundation of our unique culture. The Overlook strives to exceed expectations, inspire and "Do what's best for those we serve."

　　Integrity : saying what you mean, meaning what you say (in action and words), even if it hurts you personally or professionally

　　Respect for Individual Choice : empowering and supporting others in their Self-determination for health and well-being, as they define it

　　Compassion: understanding and empathy for others

　　Creativity/Innovation: thinking wildly, planning accordingly

　　Grace: putting people at ease, without compromising performance or outcomes

　　JUST SOME OF OUR BENEFITS AND PERKS:

　　Solid Track Record of Promoting

　　Team Members from within

　　Plenty of Free Parking

　　Free Daily Lunch on

　　Campus

　　Vacation, Sick, Holiday Time + Floating Holidays

　　Travel Reimbursement

　　Professional Development

　　Flexible Spending and Health Reimbursement Accounts

　　Employee Assistance Programs

　　Tuition Reimbursement

　　Short + Long Term Disability, Life Insurance

　　Medical, Dental, and Vision Insurance

　　Access to Fitness Center, Pool, and Onsite Massages

　　In compliance with the Americans with Disabilities Act, The Overlook will provide reasonable accommodations to qualified individuals with disabilities and encourages prospective Team Members and incumbents to discuss potential accommodations with the employer. The Overlook is strongly committed to diversity and a workplace environment that respects, appreciates, and values employee differences and similarities. By providing and supporting a work culture that fosters and builds upon diversity and its strengths, The Overlook will better serve our communities. The Overlook is an employment-at-will organization and an equal opportunity employer committed to maintaining a work and learning environment free from discrimination on the basis of sex, race, color, religion, national origin, pregnancy, gender identity, sexual orientation, marital/civil union status, ancestry, place of birth, age, citizenship status, veteran status, political affiliation, genetic information or disability, as defined and required by state and federal laws. Additionally, The Overlook prohibits retaliation against an applicant or employee because he or she has engaged in protected activity under the statutes prohibiting discrimination in the workplace.

　　COMMUNITY OVERVIEW:

　　The Overlook is a non-profit organization operating since 1911 and offering a full continuum of care and services for older adults in MA. The organization embraces its rich history and heritage, owning and managing 218 Independent Living Apartment Homes and Cottages, 28 Enhanced Care Private Suites, a 14- Suite Assisted Living Memory Care neighborhood, 27-unit Short-term Post-Acute Rehabilitation, 112-bed Long Term Care Skilled Nursing, as well as Home Health, Hospice, Palliative Care, Private Duty and Care Management divisions.

　　The Overlook and its 3 subsidiaries are based in Charlton, MA, with satellite home health and hospice offices across the state. The organization employs approximately 600 talented and compassionate Team Members and serves 1,500+ Residents/Patients.

　　The Overlook has a Vision to design a mixed-use Community beyond its singular function as a Retirement Community, a pedestrian-friendly, walkable "Village Center" environment, with select retailers, restaurants featuring fresh, locally sourced food, a brewery, a large banquet, and events center, enriching programs, health and wellness-focused on mind, body and spirit, and more. The Overlook’s bucolic setting on 450 acres of beautiful New England countryside, 16 miles of nature trails, a dog park, and a wealth of amenities offer limitless possibilities in helping us reposition our Campus.

　　THE OVERLOOK WAY:

　　All Team Members of The Overlook must embrace and commit to conducting themselves at all times in support of our 28 Guiding Principles, Culture of Excellence, and core values, which form the foundation of our unique culture. The Overlook strives to exceed expectations, inspire and "Do what's best for those we serve."

　　Integrity: saying what you mean, meaning what you say (in action and words), even if it hurts you personally or professionally

　　Respect for Individual Choice: empowering and supporting others in their Self-determination for health and well-being, as they define it

　　Compassion: understanding and empathy for others

　　Creativity/Innovation: thinking wildly, planning accordingly

　　Grace: putting people at ease, without compromising performance or outcomes

　　JUST SOME OF OUR BENEFITS AND PERKS:

　　Solid Track Record of Promoting

　　Team Members from within

　　Plenty of Free Parking

　　Free Daily Lunch on

　　Campus

　　Vacation, Sick, Holiday Time + Floating Holidays

　　Travel Reimbursement

　　Professional Development

　　Flexible Spending and Health Reimbursement Accounts

　　Employee Assistance Programs

　　Tuition Reimbursement

　　Short + Long Term Disability, Life Insurance

　　Medical, Dental, and Vision Insurance

　　Access to Fitness Center, Pool, and Onsite Massages

　　In compliance with the Americans with Disabilities Act, The Overlook will provide reasonable accommodations to qualified individuals with disabilities and encourages prospective Team Members and incumbents to discuss potential accommodations with the employer. The Overlook is strongly committed to diversity and a workplace environment that respects, appreciates, and values employee differences and similarities. By providing and supporting a work culture that fosters and builds upon diversity and its strengths, The Overlook will better serve our communities. The Overlook is an employment-at-will organization and an equal opportunity employer committed to maintaining a work and learning environment free from discrimination on the basis of sex, race, color, religion, national origin, pregnancy, gender identity, sexual orientation, marital/civil union status, ancestry, place of birth, age, citizenship status, veteran status, political affiliation, genetic information or disability, as defined and required by state and federal laws. Additionally, The Overlook prohibits retaliation against an applicant or employee because he or she has engaged in protected activity under the statutes prohibiting discrimination in the workplace.

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