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Creative Tools Business Analyst
Creative Tools Business Analyst-December 2024
San Bruno
Dec 26, 2025
ABOUT INSIGHT GLOBAL
Insight Global provides top talent and staffing solutions that help job seekers find careers in healthcare, finance, IT and government.
1,001 - 5,000 employees
Consulting, Technology
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About Creative Tools Business Analyst

  Job Description

  Insight Global is seeking a highly skilled Lead Business Analyst to join our client's Creative Tool Operations team.

  You'll elicit requirements and use cases, supply documentation, recommendations, and perform direct software configurations. You'll serve as an admin and functional support across multiple creative tools, collaborating closely with internal and external solutions partners to mitigate risks and implement continuous improvements. Typical duties involve prioritizing input effectively, continuously evaluating system capabilities, documenting systematically, identifying and closing gaps and redundancies, and supplying informed, nimble recommendations to contribute efficiency to the team's prioritized objectives.

  As the team implements tooling improvements, you'll monitor and resolve issues. You'll facilitate regular interviews to elicit technology and systems usage feedback, evaluate the effectiveness of solutions, troubleshoot tools adoption or process issues, identify interdependencies, and deliver recommendations. You'll also deliver communication plans in coordination with the team and its stakeholders.

  By integrating inputs from Creative and Production stakeholders, Business Advisors, Data & Analytics, Creative Operations, Account Management, and Project Management, you'll maintain a system-wide perspective on the function, design, and configuration of Creative Studio tools. You'll supply expertise in creative operations to partnerships with technical teams, including Marketing Technology Product Managers, Site Managers, Global IT and technology vendors, and mutually build knowledge that supports creative tooling.

  Responsibilities:

    * Managing new capabilities intake, including triage, documentation, research, and communication.

    * Maintaining technology documentation in the Creative Studio and technical knowledge bases e.g. SharePoint, Workfront, Confluence, Jira, Airtable, Figma, etc.

    * Actively maintaining your expertise on industry capabilities and using this to influence excellence in Walmart Creative Studio tools.

    * Elicit and document stakeholder requirements, use cases, tools feedback, and training needs.

    * Developing a deep understanding of Creative Studio stakeholders' objectives, impacts, and requirements.

    * Performing business benefit analysis to support Creative Studio tools prioritization decisions.

    * Delivering documented discovery and recommendations.

    * Identifying system gaps and dependencies, capturing areas for product, process improvement.

    * Identifying solutions maturity and supporting Creative Tools strategy.

    * Contribute to the team's prioritized objectives, ensuring successful and continuous delivery of new capabilities.

    * Evaluating solutions, in partnership with team and stakeholders.

    * Managing communications among vendors and internal stakeholders.

    * Developing training documents, facilitating user tests and training for new capabilities.

    * Administering planned enhancements across Creative tools.

    * Serving as POC for issue reports across supported systems.

    * Advancing the team's analytical methodologies and practices.

    * Problem-solve and research proactively.

    * Concisely articulate the experience of multiple user personas.

    * Track interdependencies systematically, while personalizing your communications.

    * Communicate competing priorities when contributing to concurrent projects.

    * Have studied or practiced Agile methodology.

    * Demonstrate excellent time management and organizational skills.

    * Communicate, facilitate, and present effectively.

    * Prioritize collaboration.

    * Respond adaptively to new data.

    * Have experience identifying and communicating trade-offs.

    * Thrive when identifying gaps, risks, and opportunities.

  Skills and Requirements

  4+ years of experience as a technology business analyst supporting creative technology, creative operations, or creative production in large-scale organizations.

  2-4 years' hands-on experience with digital asset management systems - AEM preferred

  2+ years developing, aligning, or maintaining metadata schemas in coordination with product managers, information architects, and data stakeholders.

  Familiarity with legal, operational, and technology requirements for digital rights management.

  2+ years supporting creative technology, studio tools, and marketing for a retail or ecommerce organization - Workfront, AEM, Adobe Creative Cloud, Figma, Airtable

  Proficient at creating data visualizations and supporting data analysts.

  Experience with creating and maintaining knowledge management, documentation, and training materials - Confluence, Jira

  Experience with eliciting and documenting use cases and requirements from users

  Experience with creative operations metrics, including metric development.

  Excellent verbal and written communication

  CBAP (Certified Business Analyst Professional) certification or equivalent experience, with a focus on creative tools and creative software integrations.

  Bachelor's degree - MAM experience (Media Asset Management) null

  We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion,sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military oruniformed service member status, or any other status or characteristic protected by applicable laws, regulations, andordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to [email protected].

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