Position Information

　　Position Title Web Marketing Specialist

　　Position Category Full Time Staff

　　Position Status 12 Month

　　FLSA Exempt

　　Advertised Salary $53,719 - $61,776

　　Department Public Relations & Event Management

　　Working Hours Monday - Friday

　　General Description

　　Niagara County Community College is seeking a dynamic and innovative Web Marketing Specialist to lead the charge in reinventing our online presence. We’re seeking a tech-savvy marketing professional experienced in website development. This role is an exciting opportunity to shape the digital face of our institution and contribute to our success. This position is a non-ranked professional reporting to the Director of Public Relations.

　　The Web Marketing Specialist will ensure the college’s website is current, dynamic, easy to navigate, and optimized for all audiences (prospective and current students, faculty, staff, alumni, and the community.) The Web Marketing Specialist is the driving force behind the college’s website, evolves the website’s taxonomy, and maintains the college brand’s integrity as presented on the website. The Web Marketing Specialist will demonstrate expertise in project management and have a strong analytical mindset. This position will be responsible for effectively managing multiple projects concurrently. This position will also excel in proactive problem-solving, ensuring efficient project execution, and consistently meeting deadlines.

　　Niagara County Community College provides phenomenal benefits to our employees. Please visit https://www.niagaracc.suny.edu/hr/benefits to view our benefits offerings. NCCC’s exceptional work environment fosters growth and personal fulfillment. As an employee, you can expect:

　　Work-Life Balance: When employees can balance their work and personal lives, they are happier, more productive, and better positioned to support our students. At NCCC , generous paid time off, holiday, and leave policies make this possible. Our college closes for winter break from late December through early January and a week in mid-March for spring recess. In the summer, employees observe a four-day workweek, allowing them to enjoy all that Western New York offers.

　　Professional Growth: NCCC cares about employees’ professional advancement and development. You will have access to ongoing training, programs, and workshops. We support career growth and encourage employees to pursue further education.

　　Welcoming Culture: NCCC values the principles of equity, diversity, inclusion, and social justice as they create a sense of belonging for our students and employees. We foster a collaborative culture that respects and appreciates different perspectives, ideas, and backgrounds which contribute to the richness of our institution. We believe that our diverse, inclusive community enriches the experiences of students and employees alike.

　　Meaningful Work: At NCCC , your work will directly impact the lives of our students and the region we serve. Our college is for all who are passionate about teaching and focused on supporting students. Our small class sizes facilitate engagement. You will shape students’ futures, prepare them for successful careers, and empower them to contribute to society. Your dedication and expertise will propel students to achieve their educational goals.

　　Become part of an institution that values employees, positively impacts students’ lives, and invests in its community.

　　Typical Work Activities

　　Works with campus clients to design and implement web content. Writes, edits, and formats web page copy to present messages effectively. Updates and expands information on the website to ensure up-to-date content and attract repeat users.

　　Oversees the decentralized web editing system, including training and assisting unit-level editors and educating them about the best practices and web analytics.

　　Collaborates with graphic designers, content creators, and other stakeholders to ensure a cohesive and engaging online experience.

　　Establishes, tracks, analyzes, and reports website key performance indicators that characterize progress toward unit-level and institutional objectives. Contributes to and supports digital strategy for advertising campaigns, including configuring conversion tracking and characterizing campaign performance utilizing data to inform decisions.

　　Oversees all components supporting web development and operation, such as Google Analytics, Google Tag Manager, Google Programmable Search Engine, and Google Search Console.

　　Maintains the college’s website, consistent with the College’s brand standards.

　　Manages accessibility for the College website. Conducts Accessibility audits for web content and documents and ensures easy navigation for all students in compliance with Federal ADA requirements. Stay current with local, state, and federal compliance expectations related to college websites.

　　Maintains knowledge of best practices in web design and web-adjacent technology.

　　Review the web privacy and web policy at least annually and inform supervisor of any updates as needed.

　　Other duties as assigned.

　　Essential Functions

　　Ability to navigate relationships with diverse populations. Must be able to communicate verbally and in writing; must be able to relate to and interact with members of the faculty and senior administration; must be able to develop and prepare written reports; must be able to operate computers; must be able to physically perform the functions of this position.

　　Required Qualifications

　　Bachelor’s degree in website design or related field.

　　Minimum three years of experience in website development and administration.

　　Strong skills in web content and graphic design.

　　Ability to produce and manage web pages in a WordPress environment.

　　Understanding of website best practices, accessibility, and usability testing.

　　Desirable Qualifications

　　Master’s degree in website design or website development or a field related to communications;

　　Experience in content strategy and web and social media applications;

　　Experience working in higher education,

　　experience in marketing, social media, advertising, or related services.;

　　Understanding of art direction.

　　Knowledge of current website accessibility standards ( WCAG ) and compliance requirements

　　License(s)/Certifications

　　About NCCC

　　Our college nurtures and empowers its students and employees in ways that recognize and value our common humanity as well as the richness of our diversity. NCCC offers high-quality academic programs leading to degrees and certificates which are supported by outstanding student services in an inclusive and welcoming environment. NCCC provides a variety of cultural, social, and international experiences, as well as community education and workforce development that supports economic development that positively impacts the quality of life of valued stake-holders. The College operates through a collegial model of shared governance and transparency, and is accountable to meet the highest standards of professionalism and integrity.

　　Established in 1962, NCCC offers a comprehensive and vibrant learning environment with a student to faculty ratio of 12:1, providing a high degree of personalized attention and connection between students and faculty.

　　The NCCC campus, located in Sanborn, NY, offers easy access to both Buffalo, NY and Niagara Falls State Park, and is minutes from the Canadian border. The campus is centrally located between the county’s three main cities of Lockport, Niagara Falls, and North Tonawanda. NCCC serves the community in two locations within Niagara County, at the Sanborn campus, and at the Niagara Falls Culinary Institute, located in the heart of downtown Niagara Falls.

　　NCCC continues to actively expand with the recent opening of its Learning Commons Center, a $25 million dollar project on the Sanborn campus. In just a short period of time, it has become the nucleus of the campus; a place for faculty to collaborate and help students develop critical thinking skills while incorporating state-of-the-art technology and innovative student support services.

　　NCCC welcomes applicants who are committed in helping us fulfill our mission and to reach our vision of being a leader in providing a dynamic, high quality, educational environment responsive to current and emerging needs of our students and community. At NCCC we embrace diversity and promote inclusion throughout the institution and seek candidates who share those principles and encourage applicants from all backgrounds to apply to our positions.

　　EEO Statement

　　NCCC does not discriminate and prohibits harassment or discrimination related to any protected category including creed, ethnicity, citizenship, national origin, sex, gender, pregnancy, disability, marital status, political or social affiliation, age, race, color, veteran status, military status, religion, sexual orientation, domestic violence status, genetic information, gender identity, gender expression or perceived gender. Women, minorities, veterans and individuals with disabilities are encouraged to apply.

　　Posting Detail Information

　　Posting Number S270P

　　Open Date 12/21/2023

　　Close Date

　　Open Until Filled Yes

　　Special Instructions Summary

　　For full consideration, applications must be submitted by January 21, 2024. If a viable candidate is not found during the initial review, applications submitted after January 21, 2024 will be considered.

　　Niagara County Community College considers only those applications that clearly demonstrate the applicant meets all required qualifications as indicated on the posting, please review the qualifications before applying. Persons meeting the required qualifications as stated above should submit the following:

　　• cover letter that addresses each of the qualifications

　　• resume

　　• unofficial transcripts

　　• names and contact information for three (3) current, work related references

　　Incomplete packets will be rejected for lack of information.

　　Supplemental Questions

　　Required fields are indicated with an asterisk (*).

　　Do you have at least a Bachelor's degree in website design or related field? Yes

　　No

　　How many years of experience do you have in website development and administration? No experience

　　Less than 1 year

　　1 - 2 years

　　3-5 years

　　5 plus years

　　Do you possess strong skills in web content and graphic design and have the ability to produce and manage web pages in a WordPress environment? Yes

　　No

　　Do you have an understanding of website best practices, accessibility, and usability testing? Yes

　　No

　　Documents Needed to Apply

　　Required Documents

　　Resume

　　Cover Letter

　　Transcripts

　　Optional Documents

　　Letter of Recommendation

　　Transcript 2

　　Transcript 3