Home
/
Advertising and Marketing
/
VP of Product Marketing, Data & Services
VP of Product Marketing, Data & Services-May 2024
Arlington
May 15, 2025
About VP of Product Marketing, Data & Services

  Our Purpose

  We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team - one that makes better decisions, drives innovation and delivers better business results.

  Title and Summary

  VP of Product Marketing, Data & Services

  Our Purpose

  We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible. Using secure data and networks, partnerships, and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team - one that makes better decisions, drives innovation and delivers better business results.

  Overview

  Mastercard has quickly become a leading technology company, offering services that power the world of payments and beyond. Mastercard's Data & Services business unit is a key differentiator for Mastercard, providing the cutting-edge services that help the world's largest banks, merchants and tech companies grow. Data & Services' solutions are centered on data-driven technologies and innovation, and include payments-focused consulting, loyalty and marketing programs, business experimentation through Test & Learn®, and data-driven information and risk management services.

  The Data & Services Marketing team is focused on driving revenue growth through customer acquisition and retention by creating B2B thought leadership positioning and sales content, as well as building and executing global and local multi-channel campaigns.

  Product marketers within the Mastercard Data & Services Marketing team are responsible for creating market differentiation and consideration for Mastercard's products and services, which are used by leading companies across industries. Working closely with product and sales teams, the Vice President of B2B Product Marketing for Mastercard Data & Services, will devise the product marketing strategy to drive awareness and demand for our solutions.

  Role

  In this role, you will provide hands-on management of a team of Product Marketing managers focused on creating marketing materials and content to drive awareness, demand, and usage for Mastercard Data & Services offerings.

  You will also determine insights into customer needs and appropriately translate these insights into excellence in marketing planning, lead generation, and awareness-building activities.

  This role is a great opportunity for a professional and enthusiastic B2B marketer who is ready to hit the ground running, build a deep understanding of Mastercard offerings and take on a fast-paced, global role in a critical area of our business.

  Responsibilities

  • Build and lead a team of product marketers dedicated to executing materials and content to support demand and usage of Data & Services solutions

  • Devise the overall product marketing strategy for Data & Services business unit

  • Drive efforts to integrate marketing programs across product lines, customers, regions and segments

  • Maximize distribution and use of sales materials and content across sales teams

  • Monitor and adjust overall product marketing budget to ensure that all campaigns, programs, and activities are within allocated budget

  All About You

  • 10+ years of experience in B2B product marketing role (or related field) in related industry

  • Proven success executing product marketing campaigns, evaluating metrics for success, and recommending changes

  • Strong storyteller that understands that content should be purposeful and succinct, even when dealing with complex subjects

  • Strong background in leveraging multiple sources of data to identify insights, draft briefs, assess creative content across channels, and deliver sales and marketing materials

  • Inquisitive, with an aptitude for analytical and quantitative problem solving

  • Demonstrated ownership, and enthusiasm with a track record of learning quickly on the job

  • Strong project management, detail oriented, and someone who prides themselves on quality outputs

  • Strong collaboration and relationship building skills, including the ability to communicate effectively with -and prioritize across -- stakeholders at all levels of the organization

  • You have a strong understanding of core B2B marketing tactics and measurement practices.

  • Clear and flexible communicator with experience working collaboratively with multicultural and remote project teams

  Experience leading and motivating a team, with the ability to communicate goals and targets while bringing out the best in others to achieve the objectives of Data & Services Marketing

  In the US, Mastercard is an inclusive Equal Employment Opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. If you require accommodations or assistance to complete the online application process, please contact [email protected] and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.

  Corporate Security Responsibility

  All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

  Abide by Mastercard's security policies and practices;Ensure the confidentiality and integrity of the information being accessed;Report any suspected information security violation or breach, andComplete all periodic mandatory security trainings in accordance with Mastercard's guidelines.

  In line with Mastercard's total compensation philosophy and assuming that the job will be performed in the US, the successful candidate will be offered a competitive base salary based on location, experience and other qualifications for the role and may be eligible for an annual bonus or commissions depending on the role. Mastercard benefits for full time (and certain part time) employees generally include: insurance (including medical, prescription drug, dental, vision, disability, life insurance), flexible spending account and health savings account, paid leaves (including 16 weeks new parent leave, up to 20 paid days bereavement leave), 10 annual paid sick days, 10 or more annual paid vacation days based on level, 5 personal days, 10 annual paid U.S. observed holidays, 401k with a best-in-class company match, deferred compensation for eligible roles, fitness reimbursement or on-site fitness facilities, eligibility for tuition reimbursement, gender-inclusive benefits and many more.

  Pay Ranges

  Arlington, Virginia: $193,000 - $309,000 USD

  Boston, Massachusetts: $193,000 - $309,000 USD

  New York City, New York: $202,000 - $323,000 USD

  Purchase, New York: $193,000 - $309,000 USD

Comments
Welcome to zdrecruit comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
SIMILAR JOBS
Digital Accessibility Specialist
Job Description: The Role The person filling this role will work throughout the FI Platform to help individuals and teams realize the goal of digital accessibility. Working practically, with an empha
Business Development Manager
Our team members are at the heart of everything we do. At Cencora, we are united in our responsibility to create healthier futures, and every person here is essential to us being able to deliver on t
Director, Technology Industry Go-to-Market
Company Description At ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can't wait, and we innovate in ways no one else ca
Growth D&A Product Owner, Senior Specialist
In this Sr Product Owner role, you will lead the strategic vision and roadmap for the Growth Data and Analytics team with cross-divisional impact. This role prioritizes a portfolio of analytic produc
Consultant, Product Marketing (Insurance)
TransUnion's Job Applicant Privacy Notice Personal Information We Collect Your Privacy Choices What We'll Bring: At TransUnion, we strive to build an environment where our associates are in the drive
Channel Marketing Manager
Overview Baker Tilly US, LLP (Baker Tilly) is a leading advisory CPA firm, providing clients with a genuine coast-to-coast and global advantage in major regions of the U.S. and in many of the world's
Bilingual Medicare Sales Field Agent (English / Russian) - Portland OR
Become a part of our caring community and help us put health first Are you passionate about the Medicare population, looking for an opportunity to work in sales with the ability to directly impact yo
Director, B2B Enterprise Marketing Strategy
Recognized as one of Forbes 2023 America's Best Large Employers and named to the Disability Equality Index's 2022 list of Best Places to Work for Disability Inclusion, Labcorp is seeking to hire a Di
Opportunity Development Intern
Who are we? Equinix is the world's digital infrastructure company®, operating over 250 data centers across the globe. Digital leaders harness Equinix's trusted platform to bring together and intercon
Senior Marketing Manager - Xtrackers
Job Description: About DWS: DWS Group (DWS) is one of the world's leading asset managers with EUR 821bn of assets under management (as of 31 December 2022). Building on more than 60 years of experien
Copyright 2023-2025 - www.zdrecruit.com All Rights Reserved