Overview

　　We are looking for a visionary and dynamic Vice President of Brand Creative to join Intuit's Brand and Transformation team. Reporting to the SVP, Chief Storytelling Officer, the Vice President of Brand Creative will lead and influence all aspects of the creative expressions of the Intuit brand externally across paid and owned channels, sponsorships, employer brand, events, as well as internally with flagship events that fuel the company's transformation. This leader, in close partnership with the Vice President of Brand and the Vice President of Corporate Communications,, will lead creative excellence through a deep bench of world-class designers, copywriters and video producers to deliver exceptional work that inspires and engages our employees, customers, partners, communities, and shareholders. This role will require a deep partnership with brand builders across the Intuit ecosystem to elevate Intuit to a household brand through and with our four cornerstone brands: TurboTax, Credit Karma, QuickBooks, and Mailchimp.

　　The ideal candidate will have a proven track record of building and leading in-house creative teams to deliver exceptional and breakthrough work across a wide range of brand touchpoints.

　　What you'll bring

　　Leadership Skills:

　　Strong ability to deliver excellence at scale, with high velocityCreative leadership that inspires creative teams to continuously raise the barAbility to foster an environment of creative energy and bold thinking Customer obsessed, data-driven, strong interpersonal skillsLives and breathes culture and in touch with latest trends Strategic and analytical thinker with a drive towards execution and delivering resultsAbility to lead across a large global organizationExperience driving business objectives, on time, within budgetExcellent communication skills and ability to collaborate with multiple teams as well as executivesLeading and driving transformationBest-in-class team building and engagement skillsStrong project management skills with the ability to multitask and meet tight deadlines in a fast-paced environmentProven experience working with product organizations, highly technical teams and ability to handle multiple projects in a fast-paced environment

　　Experiences:

　　Experience building and leading an in-house, multi-disciplinary creative function for a large companyCreative agency experience with breadth of industry experienceBrand strategy and go-to-market integrated campaign development executionProven track record delivering breakthrough creative work across paid and owned channels. Social-first mindset and track record of increasing engagement and followership Creative campaign development and cross-channel media experience, both B2C and B2B, including experience working with or at agencies Brand architecture, voice and tone, and visual identity system acumenExperiences working in innovation driven technology companies

　　How you will lead

　　Intuit Brand: Shape the creative expression of the brand to position Intuit as the global financial technology platform that allows our customers and communities to prosper. Work includes:

　　Elevate the Intuit brand through a dynamic and ownable visual identity Define and activate clear and authentic voice and tone guidelines to help bring Intuit's personality to life across audiences and channelsRefine and execute the Intuit platform brand architecture in close partnership with our cornerstone brands

　　Intuit Brand Go-To-Market Strategy and Implementation: Deliver breakthrough creative expressions of the Intuit brand to achieve bold outcomes across reputation (trust), awareness, familiarity and understanding. Understand success of campaigns and give the Intuit brand more meaning and depth through breakthrough creative work that captures the heart and soul of who we are and how we power prosperity for the customers and communities we serve. Work includes:

　　Campaign creative development (paid and owned)Go to market creative concepting and implementation for corporate responsibility efforts with focus on financial literacyIntuit employer brand building across key regions and functional areasIntuit.com end to end design and content strategy Work closely with creative counterparts across the Intuit ecosystem to build in-house marketing capabilities by streamlining usage of agencies and scaling centralized creative support

　　One Intuit Sponsorship Strategy and Execution: end-to-end creative oversight of sponsorship activations across current cross-ecosystem partnerships as well as new ones. Work includes:

　　Establish Intuit Dome as a 'world-class', tech-led, entertainment venue that transforms the fan experience strengthens the community and powers prosperity in unprecedented waysIncrease Intuit awareness and association of cornerstone brands with Intuit through coordinated, cross-Intuit activation of high-profile partnerships including the NFL Deliver 10X activations and net new partnerships that build cultural relevance of Intuit and accelerate perceptions of Intuit as an innovative technology brand at scale

　　Intuit flagship events: Deliver world-class and transformative hybrid experiences for existing employees (State of the Company, Intuit Leadership Conference, Big Bet Review, 6-year plan, Global Engineering Days, and many more), for prospect top tech talent (AfroTech, Grace Hopper) and for customers/partners (QuickBooks Connect), and shareholders (Investor Day).

　　Success Metrics

　　The successful leader will play a pivotal role helping the company achieve our Big Bets, Bold Goals and True North which run across key metrics, employee, customer, partner, and shareholder measures. In addition to helping the company achieve our broader goals, success in this role be defined as:

　　Increase in brand awareness, understanding, familiarity, and trustPerception of Intuit as an innovative, tech company and a best place to work Deliver breakthrough creative that puts Intuit on the map