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TikTok Shop - Campaign Strategist
TikTok Shop - Campaign Strategist-January 2024
Kuala Lumpur
Jan 29, 2026
ABOUT TIKTOK
As the leading destination for short-form mobile video, TikTok’s mission is to inspire creativity and bring joy.
5,001 - 10,000 employees
Social Media, Technology
VIEW COMPANY PROFILE >>
About TikTok Shop - Campaign Strategist

  Responsibilities

  TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

  Why Join Us

  Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.

  Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.

  To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.

  At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.

  Join us.

  About the Team

  The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated.

  With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users.

  In this role, you will be responsible for develop and execute Tiktok e-commerce platform and category campaigns, having the responsibility of full-cycle campaign project management

  Join us as we drive the future of e-commerce here at TikTok.

  Responsibilities:

  1. Responbile for Tiktok e-commerce campaign quaterly planning including target setting, budget allocation, canmpaign calendar planning and external materials;

  2. Conduct campaign competitor research and User Strategy development for 4 categories, identify key cohort of each category on TikTok and create reproducible content marketing strategy targeting user demographics, including hashtag challenges, short video, livestream operating procedures to drive campaign awareness according to the characteristics of local users;

  3. Collaborate with category & cross-functional teams to align on target and monitor quality KPI progress, cost effiency and target completion;

  4. Responsible for other ad-hoc project management; planning, hands-on execution, real-time monitoring and reporting.

  Qualifications

  1. At least 3 years of experience in the e-commerce industry with campaign operations, category promotion management related experience preferred;

  2. Self-motivated, strong communication and project management skills, adaptable to fast-paced and changing working environment;

  3. Data driven, equpied with analytical skills and able to generate detailed planning and recap reports;

  4. Keen user product awareness, familiar with domestic and interactive products;

  5. Experience in e-commerce livestream is a plus

  TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

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